Content marketing is a breeze, right? In theory. The theory often goes like this… You take a bunch of words, string them together, complement those sentences with striking images and stick out there for your fans and followers. If you have the know-how you can add a couple custom images, videos or even podcasts…maybe an … Read more
Great online content is a powerful marketing tool. You know that, and I know that: but your clients might not. If you’ve had the experience of picking up a client with no knowledge of web marketing, you understand how frustrating it can be to try to sell someone who knows nothing about online content on … Read more
For any kind of marketer, Twitter is a hugely powerful tool. This social media platform has more than 304 million monthly active users: it’s a way for information to travel faster and broader than almost any other platform on the web. That said, within those 304 million users, who are the ones worth following as content … Read more