The cornerstone of great online content is great SEO. And yet, without content there is no SEO. It’s an interesting complex. Without great SEO content, no website can rank well, can’t be found by users, and can’t go viral on the web. With this in mind, it’s clear that writers who want to develop their online … Read more
This week is the first week of our Q&As, a series we’ll be doing weekly with experts in our field, so we can learn and grow from their wisdom. Stay subscribed so you can read them weekly! We’re excited to present our first one: last week, we had the chance to (virtually) sit down with Adam … Read more
Sarah Shade is a Content Specialist at Express Writers. The newest Panda is here. Panda 4.2 is Google’s most recent updated to their algorithm software and it’s already befuddling content marketers everywhere. It’s no secret that Google can be a little, well…secretive, about its updates so it’s no surprise that nobody really seems to know … Read more
It might seem impossible that Google, the king of SEO, needs help with SEO or that Google needs an SEO guy at all. But, according to a recent posting on the Google Careers job board – it’s true. The job board calls for an SEO project manager and describes the job like this: “As a … Read more
Joshua McCoy is our company COO and our all-around developer and web guru. Read more on the About page. Did you hear about this story yet? Chances are, if you’ve made any kind of rounds on the internet, you already have. After years of being a massively successful link builder who made upwards of $50,000 … Read more
Have you seen Google’s recent blog post about link-building? Well, SEOs and web masters alike have been tearing their hair over it. Well, maybe not that extreme, but close. According to the Portuguese piece, ANY asking for a link is actually unnatural link building and you could be facing manual fines. We had our translator … Read more
Way back in 2011, content marketing as we knew it was completely upheaved when Google updated its algorithm with what is known as the Panda update. Since then, Google has updated its update by refreshing Panda, but nothing that seems as major as that grand 2011 update. According to Search Engine Roundtable, though, there hasn’t … Read more
Over the years, marketers have come to realize that Google’s algorithm updates have been trying to build an Internet in its own image, especially true in the Google Phantom update. (Not a bad thing at all—keep reading.) Yes, Google is trying to doctor the Internet so that it conforms to what it sees as ideal. … Read more
Remember earlier this year when Google once again shook up content ranking as we knew it with some mysterious update they wouldn’t even admit to? Now it has a more official name, and we have a lot more information. The Google Quality Update: Formerly Known as Phantom Out of the blue last May, sites suddenly started … Read more
Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and that there was no … Read more