Trying to find out how social media affects SEO is a little bit like staring through a really dirty window: it’s unclear and often frustrating. While business owners know that social media is important for many things, including building and maintaining visibility on the web and driving customer engagement, it can be tough to tell … Read more
Big news in the Interwebz! Officially on October 26, 2015, Google released news that it has begun using an artificial intelligence page ranking system called “RankBrain.” This AI (Artificial Intelligence) system is designed to help Google organize and categorize all of its search results and news of it is currently breaking the Internet. For those … Read more
I remember those days… the good ol’ days of G+ Authorship. Your picture would show up next to your website/blog, if you set it up correctly, like mine did: A Little Google Authorship Background Introduced in 2011, Google Authorship was a service that allowed for the connection of multiple pieces of content with a … Read more
Anyone who is familiar with Google’s algorithm updates knows that they are extensive, frequent and often vague in terms of detail. Although Google’s most recent update, Google Panda 4.2, was released in July of 2015, many SEOs believe that the rolling-out process of the newest major Panda update isn’t actually done rolling out. Read on to learn more. Looking … Read more
For those who don’t know, “content syndication” is the act of publishing a piece of writing multiple times in multiple locations. Keep in mind, however, that good content syndication does not mean copying and pasting the same article for use over and over again without any attribution or precautions. Google recognizes the latter as duplicate … Read more
From once-a-minute algorithm updates to sneaky little SEO switches that show up in your site analytics, Google is famous for altering its game on a near-constant basis. When it comes to the logo, though, people tend to assume that Google has stayed steady. Truth…and fiction. We’ll explain why. A series of cosmetic switches have led the … Read more
Last week, we sat down with a few members from the SEMrush team. In a nutshell, SEMrush is today the world’s leading provider of competitive intelligence and keyword research for professional digital marketing campaigns, with versatile, affordable plans. And yes – we use and love their software. We talked to Tara, Michael Stricker, Michael Isaac, and … Read more
It’s not surprising if you’ve encountered a Google penalty at some point, if you’re a website owner. Google only represents the most popular search engine in the world today. On average, over 1.17 billion unique searchers use Google to find what they’re looking for on the net. And recently, Google has realized the need for … Read more
For people familiar with Google’s local search content & overall algorithms, it’s clear that things are changing (again). In the lingo of SEOs, earlier this month, people began to notice that the 7-packs that typically showed up in the business search results had been replaced by 3-packs. Although many marketers were initially alarmed, the trend … Read more
We sat down – virtually, of course – with acclaimed author and SEO marketer Jeff Deutsch, author of the viral Inbound post Confessions of a Google Spammer (which hit over 160,000 views and 90k+ Facebook shares). He gave us some awesome, original insights on SEO basics for current marketers in 2015 (and beyond). It’s a read any … Read more