Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Even if your content is killer, your conversion rates can still be lackluster. *mic drop* That’s because every tiny detail, including the surrounding content, sidebars, header images, and links (let’s…
Despite your best efforts, your content isn’t performing. It might even be failing, and the reason(s) for it may remain elusive. This is frustrating beyond belief, not to mention discouraging.…
The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for…
If you’re a technical writer engaging in content marketing, you may not be reaching all of your possible readers. Technical writers are great at writing for other tech experts, but…
This year, I went to CMWorld -- again. (It was so great last year that I decided to go again in 2018! And I plan on going in 2019, too.)…
“Comparison is the thief of joy.” This well-known quote from Theodore Roosevelt is often repeated, but not necessarily heeded. We live in a technological age that breeds comparison, whether we…
Here's a truth for all content marketers: connecting your content marketing to the sales funnel is easy to ignore, but important to do. You need a sales strategy for your…
Today and in the future, our audiences are changing the way they consume information and discovering new ways of accessing answers to the questions that drive them. (Bob Dylan was…
Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no…
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