Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Tomorrow, we’re closing our laptops, putting away our content strategies, and hitting “pause” on our editorial calendars. It’s a good time to reflect on the year and look at everything…
Did you know Google came out with yet another core update in August 2018? It happened during the first week of the final month of summer. As you can surmise…
Every brand has at least one unique "thing" that sets them apart. The "it" factor. If you’re involved in building your own brand or a business, you absolutely need to…
As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It's that time of year to already start asking our marketing…
“I blog all the time and I’m not seeing any traffic — why bother?” Okay, there’s a lot wrong with that sentence. First of all, define “all the time.” Does…
Even if your content is killer, your conversion rates can still be lackluster. *mic drop* That’s because every tiny detail, including the surrounding content, sidebars, header images, and links (let’s…
Despite your best efforts, your content isn’t performing. It might even be failing, and the reason(s) for it may remain elusive. This is frustrating beyond belief, not to mention discouraging.…
The benefits of blogging for business are BIG. (Say that 5x fast.) When you blog, you will: Attract organic traffic to your website Help search engines index your pages for…
If you’re a technical writer engaging in content marketing, you may not be reaching all of your possible readers. Technical writers are great at writing for other tech experts, but…
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