Content Strategy
8 of Our Biggest Takeaways & Marketing Lessons from Content Marketing World 2018
This year, I went to CMWorld -- again. (It was so great last year that I decided to go again in 2018! And I plan on going in 2019, too.)…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Strategy
Why Focusing On Your Competitor Could Be Killing Your Business
“Comparison is the thief of joy.” This well-known quote from Theodore Roosevelt is often repeated, but not necessarily heeded. We live in a technological age that breeds comparison, whether we…
Content Strategy
How to Connect Your Content Marketing to the Sales Funnel (Without Being Sleazy & Turning Off Your Audience)
Here's a truth for all content marketers: connecting your content marketing to the sales funnel is easy to ignore, but important to do. You need a sales strategy for your…
SEO & GEO
SEO Content Creation: Your Actionable Guide to Writing For the Rankings
Today and in the future, our audiences are changing the way they consume information and discovering new ways of accessing answers to the questions that drive them. (Bob Dylan was…
Content Strategy
Content Strategy Training: What You Need to Know to Succeed In the Industry
Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no…
Content Strategy
How to Build Evergreen Content That Actually Builds Your Brand: 5+ Tips, Tricks and Methods to Get Started Today
Evergreen content is magical. ✨ Why? It never loses its green. While lots of other types of content eventually turn brown, lose their readers, and die off, evergreen content remains…
Content Strategy
100 Outstanding Content Marketers (Original Research Report)
In today's report, we want to give you a list of outstanding content marketers, doing real and wonderful things in our industry. And to start, perhaps we should define what…
Copywriting Craft
5 Top Grammatical Errors to Avoid At All Costs in Your Marketing
In the grammar world, there are mistakes, and then there are MISTAKES. You know what I’m talking about: The little errors are evidence you’re human… … While the BIG errors…
Content Operations
10 Website Copywriting Secrets to Get More Sales
Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have…
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