Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Evergreen content is magical. ✨ Why? It never loses its green. While lots of other types of content eventually turn brown, lose their readers, and die off, evergreen content remains…
In today's report, we want to give you a list of outstanding content marketers, doing real and wonderful things in our industry. And to start, perhaps we should define what…
In the grammar world, there are mistakes, and then there are MISTAKES. You know what I’m talking about: The little errors are evidence you’re human… … While the BIG errors…
Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have…
If you’re an entrepreneur or a small business doing content marketing, but you're not seeing the amazing results you’ve heard about, ask yourself one question: Are you missing something? Here's…
"I'm 'doing' content, but it's just not bringing me clients." "I'm posting and creating regularly - in fact, consistency is my middle name - but I'm still a one-person show…
Fact: There’s too much bad content on the web. In fact, there’s so much crap, people are having a hard time discerning which sources are legitimate, which facts are actually…
If you stay current on technology trends, you’ve probably heard of a few that are defining the future of the web, email marketing, and search. These Big Three are HTTPS,…
When you’re a small business owner and trying to save a buck, writing your own content can seem like a good idea. “It can’t be that hard! I’ll save lots…
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