Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
This is a blog by our staff copywriter and Content Specialist, Cassie. What makes a sophisticated marketer? A sophisticated marketer is someone who knows more than the definition of marketing—they…
Common errors in English grammar are as plentiful as teen girls at a K-Pop concert. Actually, maybe even more plentiful. With schools loosening up on spelling and diction requirements, more…
With over 78 million people in the US alone blocking ads, garnering the term "adlergic," creating smart content that reaches our target consumers has gotten more critical than ever. Content…
Here's a crazy statistic about the state of video: More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Insivia) And: 147 million…
“Be yourself; everyone else is taken.” Thank you, Oscar Wilde, for the inspiration. But this doesn’t just apply to individuals. It applies to businesses and brands, too. As the creator…
In today’s video, I’m covering a critical content type -- the email! In this guide, complete with a demo of how I craft emails in ConvertKit, I’ll cover how you…
A few weeks ago, on February 11, I gave a talk for SEMrush on one of my favorite topics – writing and publishing authority-building blogs and SEO content. We had…
In today's video, I'm covering a popular how-to topic in the world of online content. Specifically: what is content writing, and how to write the seven types of timeless online…
Ideas are free and unlimited. But, it doesn’t really matter what the next brilliant idea is. What matters most is how we execute it. How can we define a good…
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