Copywriting Craft
SEO Copywriting Is Like Fishing: It’s All About the Hook
Good marketing through SEO copywriting is a careful balance – you have to take care of the needs of your current customers without even neglecting the need to always be…
The Write Blog
Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Make Your Readers Love You With These SEO Copywriting Tips
When doing SEO copywriting, it's easy to get bogged down in the "textbook" methods, and lose sight of the reader. But writing without your reader in mind is simply a…
Copywriting Craft
10 Steps to Better Web Copywriting
Web copywriting is an ever-evolving field, and the copywriter needs to be constantly aware of the changing environment of the blogosphere and the Internet in general. New views, shares, and…
Copywriting Craft
What a Copy Editor Does and Why You Need One
If you're reading this, then it's safe to say that at least part of what you do during your workday, this day at least, involves writing. A staggeringly large number…
Content Operations
Why Your Business Needs Blog Writing Services
Having a blog is essential in today's business world. More and more companies are realizing that a business blog is one of the most effective ways of promotion. If your…
SEO & GEO
What Is the Content Beast? (And How on Earth Do You Feed It?)
You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed…
Copywriting Craft
What Not To Do In SEO Copywriting
The goal of SEO copywriting and inbound marketing strategies is simple: Gain leads that have a high chance of conversion. Unfortunately, once you've gain these leads, it's not all that difficult…
Content Operations
Writing for the Web: Reaching Your Internet Audience Effectively
Whether you're blogging for your new website or writing copy for your landing pages, writing for the Web is vastly different from other kinds of writing. People who decide to…
Content Operations
The Do’s and Don’ts of Website Copywriting
When it comes to content writing, there is a right way to write and a wrong way to write. Your website content needs to be engaging, entertaining, and inspire readers…
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