Copywriting Craft
What a Copy Editor Does and Why You Need One
If you're reading this, then it's safe to say that at least part of what you do during your workday, this day at least, involves writing. A staggeringly large number…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
Why Your Business Needs Blog Writing Services
Having a blog is essential in today's business world. More and more companies are realizing that a business blog is one of the most effective ways of promotion. If your…
SEO & GEO
What Is the Content Beast? (And How on Earth Do You Feed It?)
You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed…
Copywriting Craft
What Not To Do In SEO Copywriting
The goal of SEO copywriting and inbound marketing strategies is simple: Gain leads that have a high chance of conversion. Unfortunately, once you've gain these leads, it's not all that difficult…
Content Operations
Writing for the Web: Reaching Your Internet Audience Effectively
Whether you're blogging for your new website or writing copy for your landing pages, writing for the Web is vastly different from other kinds of writing. People who decide to…
Content Operations
The Do’s and Don’ts of Website Copywriting
When it comes to content writing, there is a right way to write and a wrong way to write. Your website content needs to be engaging, entertaining, and inspire readers…
Content Operations
How to Write a Press Release that Wins on Social Media
Before the rise of social media giants such as Facebook and Twitter, marketers were faced with the challenge of how to write a press release that would reach millions of…
SEO & GEO
Living with the Death of Google Reader (& How To Survive)
Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t…
Content Operations
How to Use the FAB Formula in Copywriting to Create Effective Headlines
By now you know that your headlines are paramount to the success of your copy. Headlines are what readers notice first and foremost when they scan a page. Headlines are…
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