Content Operations
How to Write Impactful Web Copy
People are tired of clutter; they are looking for value. This is especially true when we go online. And we spend more and more time on the Internet, searching for…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
5 Key Features of Convincing Content Writing
Web content is much like the Cinderella of the web content writing world. Before content mattered as much as it did today, design claimed all the attention. However, things are starting to…
Content Operations
Website Content: Why It’s a Jungle Out There
Online marketing is a jungle. Over the course of the last few years, the biggest search engine of them all has confirmed this assertion by releasing Pandas and Penguins (and…
Content Operations
The Content Keyword Pyramid
Today, I’d like to talk about writing website content and keywords in a post Penguin 2.0 web world. This new algorithm update cracks down on content that is spammy. Spammy content…
Content Operations
Learn the 5 Fundamentals of Online Writing for More Engaging and Impactful Content
These days, web writing is a thriving industry because we depend on the internet for everything. Somebody has to write all those web pages, all of that content, and the…
SEO & GEO
How Google Penguin 2.0 Will Affect Website Content, & How To Recover From It
It's big, scary, and it's HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat”…
Content Operations
How to Create a Personal Connection Through Blog Writing
Bonding with your blog readers—is that really possible? Blog writing and forming a personal connection at the same time might seem like a daunting task. How do you connect to…
Content Operations
The Characteristics of Terrific Web Copy
Is your web copy converting readers into customers? In today's digital landscape, powerful copy is detrimental to the success of your blogs, web pages, and more. It's simply not enough…
Copywriting Craft
The Secret to Effective Resumes & Cover Letters
Is there actually a secret to creating effective resumes & cover letters? Some would certainly say so, but it’s important to understand that success with this type of professional document…
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