Content Operations
How to Write a Press Release that Wins on Social Media
Before the rise of social media giants such as Facebook and Twitter, marketers were faced with the challenge of how to write a press release that would reach millions of…
The Write Blog
Authority is built by people. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
SEO & GEO
Living with the Death of Google Reader (& How To Survive)
Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t…
Content Operations
How to Use the FAB Formula in Copywriting to Create Effective Headlines
By now you know that your headlines are paramount to the success of your copy. Headlines are what readers notice first and foremost when they scan a page. Headlines are…
Content Operations
How to Write Impactful Web Copy
People are tired of clutter; they are looking for value. This is especially true when we go online. And we spend more and more time on the Internet, searching for…
Copywriting Craft
5 Key Features of Convincing Content Writing
Web content is much like the Cinderella of the web content writing world. Before content mattered as much as it did today, design claimed all the attention. However, things are starting to…
Content Operations
Website Content: Why It’s a Jungle Out There
Online marketing is a jungle. Over the course of the last few years, the biggest search engine of them all has confirmed this assertion by releasing Pandas and Penguins (and…
Content Operations
The Content Keyword Pyramid
Today, I’d like to talk about writing website content and keywords in a post Penguin 2.0 web world. This new algorithm update cracks down on content that is spammy. Spammy content…
Content Operations
Learn the 5 Fundamentals of Online Writing for More Engaging and Impactful Content
These days, web writing is a thriving industry because we depend on the internet for everything. Somebody has to write all those web pages, all of that content, and the…
SEO & GEO
How Google Penguin 2.0 Will Affect Website Content, & How To Recover From It
It's big, scary, and it's HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat”…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
MicrosoftMercerNordstromHenkelManpowerThe Baldwin Group