Content Strategy
Strategy & Planning in Content Strategy. ← All Content Strategy
331 articles · updated weekly
Content alone will do nothing to improve your marketing results. (But you know that.) Pushing out content with no direction, no strategy, no purpose, no goals, and no targeted audience…
Your brand is a beanstalk. ? If you want it to reach the clouds, you must prepare your garden wisely. There’s a lot of chatter out there in marketing when…
So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two? According to…
Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good on paper. After all, who doesn’t want glowing numbers to present to their client…
You’ve heard it countless times: Content is king. But what if I told you this isn’t true? To explain that further, what if I told you royalty-level content simply isn’t…
I’m often asked the same question – how did Express Writers get where we are today? The journey to becoming a leading content creation and writing agency wasn’t easy. It…
Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no…
If you’re an entrepreneur or a small business doing content marketing, but you're not seeing the amazing results you’ve heard about, ask yourself one question: Are you missing something? Here's…
Want to know the #1 way I grew Express Writers? Two words, five syllables: Content marketing. Or, more specifically, consistent, strategic content marketing. Online content strategy, a real, firm strategy,…
$73,000. According to The Creative Group, that’s the average salary of a content strategist in today’s market. And, if you’re working in a bigger market, the map below shows us that…
I'm the CEO of a content creation agency that has completed over 17,000 projects in content services (blogs, web pages, content planning), since 2011. In my line of work forging and…
For large brands that publish a great deal of content to maintain a hefty enterprise content strategy, figuring out how to develop a consistent voice can be difficult. It's easy…
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