Have You Discovered Your Unique Content Differentiation Factor? Why It’s Harder than Ever for Brands to Be "Unique"

Have You Discovered Your Unique Content Differentiation Factor? Why It's Harder than Ever for Brands to Be

Being seen and heard on the web is getting harder every day. There are nearly 2 billion websites in existence… But a mere fraction of them receive any traffic (only about 400 million – 15-20% – are even active). Thousands of new websites are created daily. About 4 million new blog posts are published every … Read more

How to Find Your Brand’s Unique Content Differentiation Factor and Use It to Your Advantage

How to Find Your Brand’s Unique Content Differentiation Factor and Use It to Your Advantage

Every brand has at least one unique “thing” that sets them apart. The “it” factor. If you’re involved in building your own brand or a business, you absolutely need to make sure you’ve identified that “one thing” that individualizes your message and your content. That factor that differentiates you from your competitors. The one essential … Read more