visualising a content strategy

How to Add Visualization to your Content Strategy

Pictures say a thousand words, so the right image can mean a lot more power for your content strategy. Words, of course, are the foundation, but images can add the appeal you need to boost it to the next level. Do you find yourself more prone to click an image or a word? Most people would answer with an image, funny meme, or even a personal picture from their own galleries.

Applying Your Content Strategy: The Various Types of Visualization

Take inventory of the sites you enjoy browsing: do they have a lot of pictures you can scan through quickly or paragraphs of text to read? When you are reading the news online, do you click on the headlines or the pictures that catch your eye? On average a user will click a picture almost double what they will click just words. How are you using that to your advantage in content strategy? Don’t say you just put up pictures and hope your audience finds it; if that’s the case, you’re missing out on traffic, big time! Just as you strategize the words you write, it is important to plan for your photos. According to Allison Carter of Raven Tools, images aren’t just for social media.

Okay, so now that you know images are important, what exactly can you use to draw in your audiences?

Stunning PowerPoint Presentations

These are not limited to boardrooms or classroom presentations anymore but rather you can use these to communicate with your audience. The design on your slides should look professional. It is the first impression your followers will see so make it a good one. Be careful to not make the slides too busy with various fonts, mismatched colors, or overstimulating animations. The grammar and spelling in your slides should be correct. This can be the perfect opportunity to incorporate graphics and images within the slides. Even when users are sliding through the information, it shouldn’t be all text. Slideshare is a great platform, and if you have an expert create your presentation in a niche market, it’s not hard to go viral on Slideshare itself.

Creative Creative Infographics

By going beyond a spreadsheet or chart, these types of graphics can incorporate content with visual art. Use both text and creative images to get your point across. The primary benefit of an infographic is that it can be shared across various platforms where pictures are the main focus such as Instagram and Pinterest. Each graphic can state a whole blog post in just one picture. It is a very effective way to send a message using colors and words, marketing your brand. Think outside the box when it comes to creating your infographics. They are a popular resource these days so set yours apart from the others out there with unique designs, readable fonts, and clever styling.

Cool Images

Plain and simple, pictures speak volumes. Mike Parkinson of Billion Dollar Graphics has data to show that over 93 percent of communication is non-verbal and people process visuals 60,000 times faster than text. Images of any kind will add depth and details to content. Using images like clip art, photography or illustrations, your content can come alive and become a memorable work of marketing that is remembered by the readers. Keep in mind with images you should use professional images of high quality but not distracting images. When placing an image, it can break up text to give the reader a break from large blocks of text.

The Ins and Outs of Images in your Content

Just putting an image into your blog or content strategy is like inputting a keyword just for the sake of density. The word or phrase may not make any sense in the context, yet writers frequently practice this kind of keyword stuffing. Images follow the same principles. If it doesn’t make sense, find something else. There is a huge number of free pictures and graphic tools available online so you should never be without graphic options.

The traffic generated by sites like Pinterest, Instagram, Tumblr, and even Twitter and Facebook is based on these sites’ ability to attract visual users. By scrolling and searching through pictures, users can quickly identify if they want to continue to your site or profile.

Labeling your image is one tool that many users neglect and it can harm their web traffic. Did you know the search engines can read your photos when you label them? Of course, the searches can’t see your photo but they can read the titles. Every photo on your site should have a creative title so along with properly placed keywords, pithy titles, and labeled pictures, users can find your content quickly. Upload photos and avoid just using preview windows on social media pages as users can scroll through and never actually click on your links.


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