It’s time. You’ve spent hours crafting the perfect email. You’ve agonized over the words you’ve included, written and re-written every sentence, and considered your reader at every fork of the road. You give the work of art you’ve just crafted one last read-through, then you take a deep breath and click “send.” You close your laptop. Your work there is done. A few days later, though, you check out the stats for that work of art you were so proud of and they’re, well, disappointing. How could this possibly be? If you’ve ever found yourself in these shoes, don’t fret. This is a very common problem, and many marketers struggle to figure out why the content they work so hard on isn’t as effective as they thought it would be. Luckily, you’re not doomed to live in this place of email marketing limbo forever. By learning the keys to stellar direct email copywriting, you can craft outstanding marketing emails that rake in the clicks, opens, and conversions. Read on to learn more. Great Direct Email Copywriting: The Basics While many people brush off direct email copywriting as a skill that died along with the early 2000s, the fact is that it’s still very, very relevant in today’s marketing environment. While email marketing might not have the universal appeal of social media or podcasting, it’s still far too important to overlook, and marketers that do find themselves missing out on a large segment of traffic and engagement. If you’re one of the many people who wonder what’s so great about email marketing, here are a few of its most winning qualities: #1. Direct email marketing is effective and cost-efficient While every company wants a cheap, efficient marketing strategy they can count on, this is especially important for, small business owners, who are always looking for efficient marketing solutions that will provide results on time and under budget. Luckily, email marketing fits the bill. According to one 2013 report conducted by Direct Marketing Association, marketers who use direct email marketing earn a 4,3000% ROI. How’s that for incentive? #2. Email marketing provides real value Every day, customers around the world take time out of their busy schedules to read through the emails that land in their inbox. Unfortunately, many of these emails are junk. Luckily, marketers who master direct email copywriting can set themselves apart from the crowd by providing real value to readers. According to CopyBlogger, brands that are truly successful at direct email marketing are those who position themselves as companies truly concerned about the happiness and well-being of their readers. This, in turn, helps readers feel as if they can trust your brand, which makes them more willing to share personal information and convert on your offers. #3. Email marketing opens up a reliable line of communication with customers Where else do you get unparalleled access to your customer’s pocket or inbox? Nowhere but email marketing, that’s the answer. When you provide valuable, unique, and interesting direct email copywriting, you succeed in opening up a valuable dialogue with clients, the likes of which isn’t seen anywhere else in marketing. #4. Email marketing is a powerful tool for word-of-mouth and shares According to DuctTape Marketing, quality content is one of the only things that will produce reliable sales results every time. With this in mind, it’s clear that people who master the art of direct email copywriting are uniquely qualified to make more sales and produce more positive word-of-mouth advertising within their customer base. Despite all of these benefits, many people are afraid of writing marketing emails, assuming it will be challenging or unproductive. Luckily, crafting good email copy doesn’t have to be a challenge. With that in mind, check out our top tips for writing effective marketing emails your customers will love. 10 Steps to Craft Stellar Email Copy That Can’t Be Ignored If you’re ready to incorporate great email marketing into your content strategy, follow these ten steps: 1. Remain relatable in all of your marketing copy Let’s get one thing straight: nobody wants to read a stuffy marketing email. Would you? Of course the answer is no. That’s why it’s so important to keep your voice relatable and approachable in your direct email copywriting. Here are three good examples of brands I love that do just that: Tim Ferriss’s Five Bullet Friday email always feels like grabbing a quick coffee with a friend. It’s approachable, casual, and informative. Which may be why it has a few million subscribers: Another blogger who has always done a great job of maintaining a relatable approach is Mark Manson. Here’s one of his most recent marketing emails that decidedly does not feel like a marketing email: Finally, for reference, here’s a marketing email from GroupHigh, an influencer marketing startup that always kills it with the copywriting: With those examples in mind, strive to keep your email copywriting in the same tone that you’d use to talk with a friend. It will benefit you in terms of conversions, clicks, and engagement down the road. 2. Personalize your emails as much as possible A personalized email is a successful email, so take steps to make them as individualized as possible. This often means using your reader’s name in the subject line, using your name as the “From” address, and inputting a personal email as the “Reply to” address rather than allowing it to fill in with an auto-generated email from MailChimp or whatever service you use. While personalization may not seem like a big deal, Aberdeen reports that personalizing an email can improve click-through rates by 10%. 3. Make clarity your main priority Too many marketers try to be too gimmicky in their email copy, which only drives users away. Instead of focusing only on hooking your readers, think first about how you can provide clarity and value. Once you’ve got those two things down, you can move onto being catchy. 4. Write a compelling email subject line When it comes to … Read more
Alecs is our Client Accounts Manager and a ten-year-veteran copywriter. Email newsletters have been around for a long time, as a successful means of helping businesses communicate with their customers. When email introduced a new dimension to the traditional newsletter, it instantly became more marketable in the twenty-first century. Not all newsletters are great, entertaining reads, however. As someone who enjoys reading and learning from what I read, a newsletter gives me a valuable resource. Sadly not many companies that create newsletters do that with information in mind. Developing a Great Email Newsletter: 15 Keys to the Castle One of the key things about creating a great newsletter is that the information contained therein should be mostly informative. The content in your newsletter is an extension of the content that you create for your blog or website. This content has to be entertaining and engaging. Newsletters that don’t perform as well as they should forget this one overarching idea: that content is value and value is what sells. Let’s take a look at some of the more impressive email newsletters that have managed to make their way (and keep making their way) into my inbox. 1. The Skimm: Having information given to you in easily readable, bite-sized chunks is the aim of most content marketing. Less is more, since content seems to be downsizing. The Skimm builds a newsletter that embraces this trend by giving you all the news you need to know about in short, concise bursts. You don’t even need to click out of the email to be fully informed about what’s going on. As a newsletter, it brings immense value to the table in a nice, simple, clean layout that doesn’t distract from the story elements of the news. The stories make for viable inspiration for your own blog posts as well. 2. Community.is: This newsletter tries to fit into a number of molds at the same and time and manages to do so pretty well surprisingly. As a newsletter that is designed to “put people at the center of their work”, they have a wide and varied audience. Their unique combination of short, medium and long form content appeals to their different demographics really efficiently. This allows their newsletter to be properly organized without seeming confusing at all. When you’re trying to hit such a wide audience, that in itself is a task, but this newsletter accomplishes it easily. 3. Food Safety Update: A B2B email newsletter doesn’t need a flashy title and Food Safety Update’s title is relatively bland. When you take a look at their layout and content, however, you realize that the title is misleading. The content is organized into easily digestible chunks that are well-labeled, ensuring that you can find what you’re looking to read up on. Interspersed throughout the journal are thumbnails that help to break up the text and add flavor to the layout itself. Handy social sharing options allow for easy dissemination of articles you like and unsubscribing is pretty simple as well, although after you’ve read it you’d wonder why anyone would want to. 4. Austin Kleon: Minimalistic design has always been something that appeals to a lot of modern users. Austin Kleon’s newsletter goes into the minimalist design with great intentions and manages to be successful with its mix of simple design and informative writing. The thing that is most impressive about it is the tone. Reading this newsletter has a quaint, almost homey feel. It’s almost like getting a letter from a friend you haven’t seen in a while. This is probably the most impressive accomplishment of this newsletter, making the publication seem more human. 5. Litmus: Named after the chemical testing paper, this email marketing testing company has a newsletter that is unique in its design. Swathes of color are used to break up the sections into easily readable bits. You never feel as though you’re staring at a field of monotony with the color scheme. The colors are muted and give the sense of a background without being too outstanding to distract you from what you’re reading. The content is interesting as you would expect from a marketing testing company, and it’s definitely one you should look into if marketing and analytics are your thing. 6. NoshOn.It: If you’ve ever tried making something from a recipe book and the book doesn’t have a helpful, full-color picture of what it’s supposed to turn out as, you’ll realize the struggles of many aspiring foodies out there. NoshOn.It is a newsletter that is designed for foodies and gives them helpful hints along with recipes and included pictures to help their readers visualize what they’re creating. Combining them with simple red text-boxes that stand out over the images and announce what it is you’re looking at helps readers to go directly to the section they’re looking for. Innovative design, to say the least, and quite useful for someone who cooks. 7. InterDrone News: Since drones became commercially available, there’s no shortage of people willing to throw a few bucks at them. InterDrone news is a pretty informative newsletter that encapsulates information about commercial and industrial uses of drones. As is to be expected from a B2B newsletter, its design is simple but effective. The entries are easy to read and give you all the important information about drones and their usage. If you’re a drone owner or are just curious about how this new technology benefits us overall, this is a pretty good addition to your reading list. 8. Very Short List (VSL): The idea behind VSL is simple in its premise, but powerful in its delivery. What Very Short List does is give you a selection of three “cultural gems” every day into your inbox. These gems differ from day to day as does the style and variety of the pieces. This is because VSL tasks a different contributor each day with doing the editing and compilation of their newsletter daily. This ensures that their content is always fresh, and that it might differ vastly from one … Read more
This post was updated in December 2019. Let’s face it. There are people who visit your blog — and then vanish without a trace. It’s not that they don’t love your content — they sure do. ❤️ Why wouldn’t they? Your posts are unique and relevant. Spectacular, even. But there are over 1.7 billion websites out there right now. What’s more, there’s social media, instant messaging, push notifications hitting if they’re reading your blog on mobile, and a ton of other online distractions all competing for your reader’s attention. When they leave your site, how do you make sure they bump into you again in the (hopefully near) future? The answer is through an email subscription. Want to know how to set up a blog email subscription to prevent your readers from vanishing without a trace? Read on to learn how. How to Set Up a Blog Email Subscription to Prevent Your Readers from Vanishing Without a Trace – Table of Contents Why You Can’t Survive Without a Blog Email Subscription Blog Email Subscription Is Important: The Case for Email Marketing How to Set Up a Blog Email Subscription – Your Comprehensive Guide 1. Find the Right Subscription Service ConvertKit Mailchimp AWeber 2. Create Your Landing Page or Form How to Set Up a Landing Page How to Set Up a Form 3. Get Your Email Sequence Ready 4. Add Your Landing Page or Form to Your Blog How to Add a Form to WordPress How to Add a Form to Blogger How to Add a Landing Page to WordPress or Blogger [bctt tweet=”Don’t let your content drown in the sea of over 1.7 billion websites . Your readers have been always waiting for your next killer post! Keep in touch with your readers by setting up a blog email subscription. ” username=”ExpWriters”] Why You Can’t Survive Without a Blog Email Subscription Your blog reader is like that girl you meet in a café in one romantic, rainy afternoon. You gather up the courage to introduce yourself to her. She smiles and gives you her name. She seems genuinely interested in you, and you strike up a conversation. You buy her coffee. Maybe you even start picturing her walking down the aisle towards you in the future. But what happens if you don’t ask her for her number? You go home and completely lose track of her. You can’t set up another date. Ask her how she is. Give her value and make her feel special. In short, she’s gone forever. This is what happens when you don’t set up an email subscription on your blog. Your readers may feel interested in your blog content, but if you don’t ask them for a way to stay in touch with them, they’re going to disappear without a trace. Blog Subscription IS Important: The Case for Email Marketing But is it really worth it to set up a blog email subscription? Does email marketing even work? The short answer is yes. Let’s look at some facts. Email marketing converts 40x more prospects than social media. According to Statista, email usage is predicted to grow 2-3% every year. There are 9 billion active email users today (that’s more than half the population of the world!). So if you’re worried that marketing through email is so 2005, there’s no need to be. [bctt tweet=”Is it worth it to set up a blog email subscription? YES! Email marketing converts 40x more prospects than social media, and there are 9 billion active email users today. ⚡” username=”ExpWriters”] How to Set Up a Blog Email Subscription – Your Comprehensive Guide Setting up a blog email subscription is as easy as following these four steps. 1. Find the Right Subscription Service Before you can set up a blog email subscription, you need a service that allows you to create forms, landing pages, and customized emails. Here are three of the most popular subscription services today. 1. ConvertKit ConvertKit is a user-friendly platform that allows you to automate emails, track conversion rates, and create personalized forms, landing pages, and emails. Check out this blog to see how ConvertKit increased our clicks by 200%! 2. Mailchimp Mailchimp lets you put your best foot forward with emails that are professional, personalized, and concise. It also offers real-time analysis, connections to your online stores, and a content studio where you can store all your images. 3. AWeber AWeber’s unique selling point is that it allows you to create beautiful templates without hassle. You don’t need expertise in email marketing to join the over 1,000,000 entrepreneurs and business owners who use this service. [bctt tweet=”To set up a blog email subscription, start by finding the right subscription service. There’s a lot out there to choose from like ConvertKit (it’s what we use ), Mailchimp, and AWeber. ” username=”ExpWriters”] 2. Create Your Landing Page or Form Your form or landing page is where you’ll ask your reader to exchange her email address for something of value. Let’s say you’ve chosen ConvertKit as your subscription service. Here’s how to set things up. How to Set Up a Landing Page Log into your ConvertKit account. On the top left toolbar, click Landing Pages and Forms. Click Landing Page. You’ll then be asked to select from a number of templates. Pick the one that resonates with you the most. If you aren’t sure which template to pick, take a look at the toolbar at the top of the template options. There are templates for e-books, events, newsletters, podcasts, and so on. Once you’ve selected your template, it’s time to start customizing it! Here’s an example of what it’ll look like. It’s super easy to edit each part of the landing page. Simply click on the area you want to change, type in your text, and you’re done! If you’re offering a freebie for download, click Choose a File on the top right of the page and upload it. Remember, your ultimate goal is to make your … Read more
For those of us who actually care that our emails get read, there are rules to live by, unfortunately.
There are tips on how to write emails that will ultimately get our message across to our readers. And when we say across, we mean that they will digest every bit of the content of our emails and not just the parts that strike them.
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