Alecs is a Client Accounts Manager at Express Writers. Peanut butter would never be the same without jelly. In like sense, combined strategies make for a much richer experience. In your daily life, I’m sure you can come up with at least five things without even thinking too hard about them that work well together. … Read more
Annie is a Content Manager at Express Writers. Developing a content strategy can easily seem like it can be a futile exercise. Many people don’t have a clue about where to start when it comes to putting together a detailed plan for what their content should do and what sort of demographic it should be … Read more
When you think of Taylor Swift, it’s likely that the image of a marketing guru doesn’t come to mind. As it turns out, though, Taylor Swift is more than just a pretty voice and an Instagram feed full of kittens: this 25 year old pop-star is also a winning force in the marketing world. Taylor … Read more
Sarah Shade is one of our Content Specialists at Express Writers. Content strategy. You and I both (as good Internet marketers) know all about these by now. Without one, it’s like trying to find a black cat in a dark room without a light bulb. But did you know that a poorly executed content strategy can … Read more
How much do you think about the needs, expectations and opinions expressed by your past clients while churning out new web content pieces created to support your promotional goals? If it took you more than a couple of seconds to provide an accurate answer to this question, then perhaps you’re doing something wrong. Maybe you’re … Read more
Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn’t require you to look any further than the sheer amount of content that is produced on a daily basis. Content marketing has long been considered a mainstay of digital marketing and marketers. Considered a cornerstone of the industry, content marketing … Read more
Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not…) For a start, he’s a reputable entrepreneur, public speaker, social media expert, investor, Internet personality, Jets fan, self-taught and self-proclaimed wine expert, and author of several bestselling, motivational books, such as The Thank You … Read more
If you are unaware of what ModCloth is, you must not be into old-timey, vintage women’s clothes, accessories, and home décor. But really, who isn’t? I’m going to assume that most people are huge fans of this brand. I know I am. One thing I like about ModCloth is their amazing content marketing strategy. They … Read more
No wordsmith is a stranger to writer’s block. The onset can be even more common when writing on assignment on a new topic. Using my “content target” concept may help. The content target is a tool I developed to help inbound marketers understand the topics that are the most interesting to their readers. I developed … Read more
Blogging is such an incredible tool within content marketing—one of the most powerful ones, too. It gives you a unique ability to reach out to a wider audience and gives you the chance to write on a variety of things from why people need your product to what colors a dress might be. Most importantly, … Read more