Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Great copy in your product descriptions is necessary…
From June 3 – 8, Google rolled out a broad core algorithm update that is now called the 2019 Google Core June Update. This update shook the SEO world because…
I was listening to a live talk from Jay Baer not too long ago, and this quote hit me hard: "Stop doing random acts of content. Stop firing content bullets…
I’m often asked the same question – how did Express Writers get where we are today? The journey to becoming a leading content creation and writing agency wasn’t easy. It…
What separates good writing from great writing? You’ve got the fundamentals down and then some. Your grammar is flawless. Your flow is impeccable. Your source formatting is perfect. Those are…
Creating ads is a tricky business. It’s a case of a phenomenon I’ve mentioned before: the marketer’s equivalent of the Hawthorne Effect, which was a study done in the 1920s that…
Headlines are a critical step to the overall success of the content you publish, especially blogs. Here’s something else, though. The experience of the reader after the headline -- what’s…
What’s one of the biggest mistakes marketers make when creating content? It’s when they plunge ahead, and immediately spring into creation mode. Wait… really? Yes, you heard right. While it’s…
Digital marketing is constantly evolving. SEO trends and content marketing strategies that worked six months ago might not produce the same results today. So, what can you do as a…
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