Content Operations
How to Write Email Copy That Resonates With Your Readers
Your email is only as good as the words inside it. It doesn't matter how many fancy graphics or photos you have, whether your words are carefully branded with colors that…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Strategy
SEO Marketing: Your Essential Guide to Putting Together Powerful, Google-Friendly Marketing
SEO marketing is incredible -- and more powerful than ever (despite the groans of "SEO is dead!" that you hear, literally everywhere). Here's why. Today, 60% of ALL traffic on the internet comes…
Content Strategy
Your Mega-Awesome Content Marketing Statistics List
There’s no question content works. That’s right – no question. That means investing in content marketing isn’t a gamble. Not if you do it the right way. Need proof? Look…
Content Operations
You Need a Professional Content Writer – Now What? How to Hire & Collaborate for Superstar Content
So – you’ve decided to take the plunge and invest in your brand’s content (or your client’s). You want to hire outside help to do it. *cue Ghostbusters theme music*…
Copywriting Craft
How I Got Started Freelance Writing Online: A Day in the Life of a Content Writer
Freelance writing online—a part-time gig to fill your spare time, a common misconception that many have. Sure, writing online can be a fun hobby for some; however, for others, it’s…
Content Operations
Product Description Writing: Your Master Guide for Creating SEO Product Descriptions That Convert
Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Great copy in your product descriptions is necessary…
SEO & GEO
Google Core June Update: How It Rocked Search Visibility & What You Can Do to Rebound
From June 3 – 8, Google rolled out a broad core algorithm update that is now called the 2019 Google Core June Update. This update shook the SEO world because…
Content Strategy
Your Content Bullets Aren’t Working: Why the Answer to Content ROI Lies in a Content Ecosystem
I was listening to a live talk from Jay Baer not too long ago, and this quote hit me hard: "Stop doing random acts of content. Stop firing content bullets…
Content Strategy
6 Steps to Building a Successful, Profitable, Results-Focused Content Marketing Strategy
I’m often asked the same question – how did Express Writers get where we are today? The journey to becoming a leading content creation and writing agency wasn’t easy. It…
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