Do you know just how powerful the Amazon Kindle e-book marketplace is today? How do you get started when it comes to being published in this powerful arena? Learn amazing stats about the Amazon Kindle world and how you can get started publishing a great Kindle e-book in our infographic. Full transcript below. Don’t forget – if you found this useful, we love shares, comments, and spreading the love! 
Publish on Amazon Kindle infographic

Why & How To Publish a Book on Amazon Kindle (Infographic)

Did You Know? Crazy Stats About The Popularity of Kindle eBooks

  • 30% of American adults read an eBook last year.
  • Over 50% of American adults own a Kindle.
  • 5% of the books sold in the U.S. are Kindle eBooks.
  • Kindle is the most popular e-reader, beating both the iPad and the Nook.
  • Amazon has a 65% share in the eBook industry.
  • At least one quarter of the top 100 Kindle eBooks available on Amazon are published by Indie authors.
  • 3% of Amazon’s 90 million unique users spend time shopping for a Kindle each month.
  • The Kindle Fire monopolizes a 14% share of the global tablet market.
  • Kindle is Amazon’s top selling product.
  • Users who subscribe to Kindle Unlimited spend more on books than those who do not.

The State of Amazon eBook Publishing

 Let’s take a specific look at how Amazon dominates the eBook market.

  • Amazon is the largest paid search engine in the world.
  • Between 2008-2013, the number of indie published books went up 437%.
  • Women write twice as many indie best-selling eBooks than men.
  • Amazon now pays writer per page their readers turn.
  • Only 16% of Amazon’s best selling eBooks were published by large publishing houses.
  • Indie authors account for 40% of the income being paid to e-book authors.
  • 31% of the books in Amazon’s Kindle store are self-published.
  • Non-fiction readers pay more for books than fiction readers.

4 Top Benefits of Publishing A Kindle eBook on Amazon

  1. Traditional publishers offer a 15-20% royalty on net revenues. Amazon Kindle publishing offers a 35-70% royalty.
  2. In the Kindle store, the shelf life of a book is forever. Put that in contrast to a shelf life of 30-60 days in a traditional store.
  3. The Kindle store features more than 810,000 books.
  4. Amazon does some of the promotion for you: the site will automatically refer your book to people searching for books in similar genres.

6 Major Tips For How To Publish a Book on Amazon Kindle

  1. Invest in Kindle-ready, high-quality formatting. If you don’t know how to do this yourself, hire a professional or use a program like Calibre.
  2. Don’t undersell (or oversell) yourself. The best-selling books on Kindle are priced from $2.99-$3.99.
  3. Consider your genre. Self-published authors consistently outsell big publishing house authors in sci-fi/fantasy/mystery/thriller and romance genres.
  4. Pay attention to word count. Bestselling eBooks typically weigh in at 100,000 words or higher.
  5. Invest in a great cover. Even though this is an eBook, the cover is still one of the most important things customers are impressed by when deciding to purchase your eBook. Sites like 99 Designs or Crowdspring are great crowd-sourcing cover options. No matter what you chose, make sure you wind up with a .JPEG file of at least 200 pixels and a height/weight ratio of 1.6.
  6. Promote Your eBook! Sites like, and all offer free promotional platforms to help you get your book to the top.

Reference List

Pew Research Center:
The Guardian:
CNN Money:
Publisher’s Weekly:
WiseInk Blog:
Author Earnings:
MPR News :
eBook Editor:
Search Engine Journal:
Michael Hyatt: