This is a guest post by Celeste C., a copywriter and content strategist at Express Writers.
This holiday season, we at Express Writers are reflecting on what we’re grateful for.
We are grateful we invested in a strong foundation of content many years ago that continues to bring in new leads and new business. However, we know that the investment never stops. We continue to invest in our content creation efforts, and we think you should do the same. Here’s why.
Content Marketing Is a Marketing Tool Like No Other
Today, content is more important than ever before. More brands are investing in content creation now than ever before because they recognize that creating content that appeals to their intended audience is a marketing tool like no other.
Not only does content allow brands to be visible on multiple platforms where their target market already spends time; great content builds trust with the audience. When trust is established between a target market and a brand, the possibility of readers becoming customers shoots way up.
According to Demand Metric, content marketing produces more leads than other forms of marketing, despite being cheaper.
However, building trust is easier said than done. For one thing, careful planning and proper strategy are required. You can’t just create any old thing or post sporadically and expect that a strong bond of trust will be formed. Instead, you must create valuable content regularly. Valuable content is content that meets your target audience’s needs and is interesting or memorable in some way. It takes skill and effort to create this type of content.
Additionally, content must be created and published strategically to meet your performance goals. Whether your goal is more traffic, more sales, or more repeat customers, think about how to include content into campaigns that will produce these results. More about content marketing goals here.
While, in the beginning, content marketing can seem like a serious investment of time and effort, the good news is that great content is a gift that keeps on giving. Once you’ve established a solid foundation of core content, your audience will easily be able to find your brand, learn more about you, and decide if they want to do business with you. Then, it simply becomes a matter of making sure you maintain your excellent results.
This Christmas, we decided to remake a classic Christmas story to help wrap up a great year of content creation. Enjoy!'Twas the night before Christmas, and all through the house... Not a creator was stirring. 🎄 Read our fun #Christmas #holiday poem on the Write Blog. Happy Holidays from the @ExpWriters team! Click To Tweet
A Christmas Poem: ‘Twas the Night Before Christmas, And All Through The Content… (A Content Marketing Christmas Poem)
At Express Writers, we want to wish you a Merry Christmas and Happy Holidays. The future of content is very bright indeed, and with it, so are the futures of all those who adopt it.