Content Operations
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305 articles · updated weekly
Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have…
Fact: There’s too much bad content on the web. In fact, there’s so much crap, people are having a hard time discerning which sources are legitimate, which facts are actually…
A landing page is chock-full of marketing ROI potential. If you do it right, a landing page has the power to work miracles. It can pull your visitor toward your…
You spend hours, sometimes even days or weeks, creating engaging content that your audience will love. You post it to your preferred social media platforms and are slowly but surely…
What’s the one thing you need to do to master a new skill? Practice, of course! This is as true with learning to play tennis as it is mastering content…
When you launch a new website, investing in the right content is critical. In addition to "beautifying" your site with great copy that supports your company's goals and talks to your audience, good…
If you run an e-commerce site where you sell things online, you know just how important your product description copywriting is. Unfortunately, many marketers miss the bar when it comes to…
You’ve likely heard of the phrase “above the fold,” if you're even slightly into internet marketing and copywriting. According to collective wisdom, we’re supposed to top-load the content that appears “above…
DIY web copy: it’s not the worst thing in the world to do yourself, right? I mean, half the DIY projects on Pinterest that are in the intermediate-advanced level would…
When it comes to web page writing, there are several skills that every writer creating these pages needs to have. Because so much scrutiny is placed on websites today--between Google’s…
Have you heard of the Flesch-Kincaid readability tests? If you answered “no”, hold onto your chair. We're about to tell you something that will change (read: improve) the way you create as…
As we head into the New Year, it’s likely that you’ll be making resolutions. These resolutions often apply to our home and personal life, but they seldom apply to our…
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