
#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh
Are you ready to catch up on this week’s #ContentWritingChat? We’ve prepared an awesome recap with some of the tweets from Tuesday’s chat, so get ready to dive in!
#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh
Join us for #ContentWritingChat on Tuesday, October 25th at 10 AM Central with @TheMicheleWalsh! pic.twitter.com/dr8Qwj3UEt
— Express Writers (@ExpWriters) October 18, 2016
Our guest host this week was Michele Walsh. Michele is a business confidence coach and the author of The Big Shift. She joined us to talk all about the importance of mindset within your business. It’s a different topic for us, but she provided a lot of helpful advice you can implement in your own business.
Q1: What role does mindset play within your business?
We kicked off the chat by asking our Twitter friends what role they felt mindset played within their businesses. We received some great answers in return! Check it out:
#ContentWritingChat Did you know mindset is responsible for more than 80% of the results you achieve?
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
#ContentWritingChat You can have all the strategies in the world but if you have the wrong mindset then the results will be sporadic at best
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele shared a pretty important statistic with us. She said that our mindset is responsible for more than 80% of the results we achieve. So, it only makes sense that if we want to achieve big things in our lives, we need to be in the right frame of mind to make that happen. You need the right mindset in order to see major, consistent results.
A1: A positive attitude yields more positive results! #contentwritingchat https://t.co/x5mNZXzEup
— Polaris Direct (@PolarisDirect) October 25, 2016
To put it simply, a positive attitude will yield more positive results within your business. How can you expect to see positive results if you’re thinking negatively?
A1 I think as with any part of life, positivity, determination, focus all help improve it. Forward motion is key! #ContentWritingChat
— Amanda Vera (@amnda_vera) October 25, 2016
Amanda is right on with her answer. Positivity, determination, and focus are all key aspects of your mindset and important to achieving success in business.
@writingchat A1: Everything! The attitude you bring each day is imprinted in every piece of work you do. #ContentWritingChat pic.twitter.com/Cm9z4WWdfQ
— Keystone Click (@KeystoneClick) October 25, 2016
Your attitude is imprinted in every piece of work you do. That’s pretty crazy to think about, right? When you have a positive mindset and you’re passionate about your work, people will take notice.
A1. Everything. You can choose how to think and subsequently, how to live! I have a mindset of working hard every day. #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 25, 2016
For our CEO, Julia, she knows that having the right mindset can impact her life on a daily basis. She chooses to have a mindset that empowers her to work hard every day, which is exactly how she’s built Express Writers.
@writingchat A1: A positive mind impacts the health, growth, & productivity of not only your business, but yourself! #ContentWritingChat
— Tyler Brown (@__tylerbrown) October 25, 2016
Remember that having a positive mindset doesn’t just impact your business. It impacts you and your life in general.
Q2: How can your mindset impact your content marketing efforts?
Now that we know how important the right mindset is for business growth and success, let’s talk about content marketing. How could mindset possible impact our content? Here’s what some participants in Tuesday’s chat had to say:
#ContentWritingChat Less marketing more aligning your mindset with your intentions, having trust and belief and the results will manifest
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele said it’s important to align your mindset with your intentions. You need to have trust and believe in order to see your desired results manifest into your life.
A1. I think that your mindset – particularly how you handle challenges – determines your success or failure. #contentwritingchat
— Kristen Dunleavy (@KristenWritesIt) October 25, 2016
Kristen noted that your mindset, and especially how you handle the challenges you face, can determine whether you succeed or fail. Great answer!
A2 Mindset impacts everything. In marketing, setting goals and having the firm mindset to hit them is tremendous #ContentWritingChat pic.twitter.com/hUqjjpubfQ
— Julia McCoy ? (@JuliaEMcCoy) October 25, 2016
As Julia said, it’s important to set goals and have a firm mindset that will help you meet them. That really is the secret to making things happen!
A2: A good mindset breeds creativity and allows you to think outside the box for more innovative content. #contentwritingchat https://t.co/Ru9Q9Gyyt0
— Polaris Direct (@PolarisDirect) October 25, 2016
A good mindset breeds creativity and allows you to think outside the box.
a2: Content is about reaching your audience, they can tell if you let your mood affect it. Stay positive and focused. #contentwritingchat
— Jobs2Careers (@Jobs2Careers) October 25, 2016
The way you feel can easily show through in your content. It’s important to stay focused and positive!
A2 If your mindset is internal, #contentmarketing will reflect it. If your mindset is to serve your audience, you will. #contentwritingchat
— Bill Skowronski (@BillSkowronski) October 25, 2016
Bill said that if your mindset is focused on serving your audience, you’ll be able to do just that. Providing great content helps, too!
A2 An open, flexible, bend-able mindset helps you empathize with your TA + understand better their needs, intents #ContentWritingChat https://t.co/JrxmG6wxR8
— Zala Bricelj (@ZalkaB) October 25, 2016
Zala recommends keeping an open mind. This will allow you to be more welcoming of new ideas. It’s also important to understand the needs of your audience.
A2. I have found that when I have a negative or uninspired mindset, my content suffers. #ContentWritingChat
— Bourbon & Honey (@BrittanyBrander) October 25, 2016
Brittany knows that the wrong mindset often means her content will suffer. If she’s thinking negatively or feeling uninspired, content isn’t likely to be its best.
A2: If I’m not in the right mindset, it’s incredibly difficult to think creatively – let alone optimistic, helpful, etc. #ContentWritingChat
— Sherri Johnson (@FlyGirlFMP) October 25, 2016
Sherri also finds it difficult when she isn’t in the right frame of mind. She says it becomes difficult to think creatively and is hard to be optimistic or helpful.
A2b: So If you’re head & heart aren’t in it, it’s time for a break or other project for a while. #ContentWritingChat
— Kristi Kenyon (@kkenyon86) October 25, 2016
Kristi’s advice is to take a break or focus on another project if you find your head and heart just aren’t in it.
A2: If you don’t have a #winning mindset, your marketing efforts will show that! @writingchat #ContentWritingChat! pic.twitter.com/ccjrqPtVJO
— Writer Leah Ingram (@theleahingram) October 25, 2016
As Leah said, if you don’t have a winning mindset, it’ll show in your marketing efforts.
A2: Creativity is everything and it starts with your mindset, if you’re prepped mentally your content will profit! #contentwritingchat pic.twitter.com/RsjptGu7Tl
— Digital Natives Cast (@DgtlNativesCast) October 25, 2016
So, before you start creating, make sure you’re prepared mentally!
Q3: What are your key tips for keeping the content ideas flowing within your business?
Sometimes it can be hard to keep the ideas flowing! How can you make sure you’re amazing at coming up with great ideas each and every time? Keep these tips in mind:
#ContentWritingChat Tips for for keeping content ideas flowing.Time and space to switch everything off and allow creation to begin is a must
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele’s advice is to set aside time and space to switch everything off and allow for content creation. You can’t always wait for inspiration to strike. Sometimes you have to sit down and seek those ideas. Close your inbox. Silence your phone. Log off social media. Let the brainstorming begin!
A3 Analyze the types of content that resonate most with your audience, create new content aimed at their interests. #ContentWritingChat
— Father. Food. Fun. (@FatherFoodFun) October 25, 2016
It always helps to analyze what resonates with your audience the most. After all, you’re creating for them and it’s important to give them what they want.
A3) Look at the feedback you get from your audience & demographic. You’d be surprised the kind of content ideas you get #ContentWritingChat
— Jason Schemmel (@JasonSchemmel) October 25, 2016
Jason also agrees that it’s important to look at feedback from your audience.
A3: Ask questions, REALLY listen, and see what people are talking about. #ContentWritingChat pic.twitter.com/GTDgakET7P
— Kristi Kenyon (@kkenyon86) October 25, 2016
Don’t be afraid to ask questions. You should get involved and listen to what your audience is talking about. That’s the perfect way to figure out what your audience wants and needs.
A3: Team meetups/calls/etc. and collaboration! Designers, sales people, content writers–anyone can have a great idea. #ContentWritingChat https://t.co/P1KJiUjnAf
— ThinkSEM (@ThinkSEM) October 25, 2016
Sarah is all about getting others involved in the content creation process. If you have a team working alongside you, don’t be afraid to ask them for ideas. Schedule team meetings or calls specifically for brainstorming.
A3: Collaborate with your team! Two heads are better than one. And see what your audience is responding best to #ContentWritingChat
— Zola Creative (@ZolaCreative) October 25, 2016
Two heads are better than one, right?
a3 Keeping moving forward – utilizing Twitter chats, like this, to learn, engage & communicate with others. #contentwritingchat https://t.co/neZ1wfY9kX
— Debi Norton (@BRAVOMedia1) October 25, 2016
Debi recommends using Twitter chats as a way to learn and engage with your audience.
A3 I LOVE the parking lot idea board. Any idea we can’t work on right now can still be acknowledged and developed later. #contentwritingchat
— Bill Skowronski (@BillSkowronski) October 25, 2016
If you have an idea, but it isn’t the right time for you to develop it, jot it down to come back to later.
Q4: What do you need to know in order to create great content for your audience?
If you want to consistently produce great content, there are a few things you should know. Here’s what they are:
A4: It starts with knowing WHO your audience is. What are their interests? What are their pain points? How can you help? #ContentWritingChat
— Rachel (@redheadrachel) October 25, 2016
It all starts with your audience. In order to create content they’ll love, you need to get to know them. Figure out who they are, what they are interested in, and what their pain points are. Create content accordingly.
A4: More than anything you need to know your audience inside and out before you can make REALLY good content for them #contentwritingchat pic.twitter.com/plxWDUDmpb
— Digital Natives Cast (@DgtlNativesCast) October 25, 2016
Get to know your audience inside out FIRST.
A4. You need to know your audience in order to create content for them. A deep understanding is required #ContentWritingChat
— Megan McCarthy (@thlittleartiste) October 25, 2016
Did we mention that you need to know your audience first? Seriously, it’s that important!
A4. You need to know what makes them tick, what their challenges & aspiration are. #contentwritingchat
— Kristen Dunleavy (@KristenWritesIt) October 25, 2016
Kristen said you need to know what makes your audience tick, what their challenges are, and what their aspirations are. This will help you create the content that resonates with them.
A4: First, you need to know what makes your audience TICK. What do THEY want to consume? What makes them CONVERT? #ContentWritingChat https://t.co/OwA197GKgj
— ThinkSEM (@ThinkSEM) October 25, 2016
You also need to know what will make your audience convert. If you aren’t sure, you can always test to find out. Try different things to see what your audience responds to and what they don’t.
A4) Understand what connects with your audience emotionally. If your content doesn’t “touch” them, they won’t care #ContentWritingChat
— Jason Schemmel (@JasonSchemmel) October 25, 2016
Jason said to understand what your audience connects with emotionally. Your content should touch them. That’s the best way to make those aforementioned conversions happen!
Q5: How can you incorporate your team in the content creation process?
Getting your team involved is a great way to get fresh ideas flowing and to produce some amazing content. Here are some tips on how to incorporate them into the process:
A5 Communication is ?. Exclude no one. I’ve seen amazing things happen from asking for content ideas from my team #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 25, 2016
As Julia said, Communication is key. Don’t exclude anyone from your team because you never know who will have the next great idea.
A5) Solicit their input. What Qs are they being asked? How is the market progressing? What would they like to see? #ContentWritingChat pic.twitter.com/VSCtdA9GcM
— Jeff Reno(e) (@Renoe) October 25, 2016
Make sure you’re asking your team for their ideas and feedback. Find out what questions are being asked and what they’d like to see.
A5: Create an office environment that promotes teamwork and collaboration on projects and content! #contentwritingchat pic.twitter.com/6HiBnq5FM9
— Digital Natives Cast (@DgtlNativesCast) October 25, 2016
When you have an office environment that welcomes teamwork and collaboration, you’ll see great results.
A5: Setting aside time to speak with your team will spark ideas for content that you may not have thought of on your own #ContentWritingChat
— Zola Creative (@ZolaCreative) October 25, 2016
It’s helpful if you can set aside time to brainstorm with your team. Schedule a meeting and work together to come up with amazing content.
A5. I think it’s best to brainstorm regularly with the team & make them feel valuable by putting their ideas to action #ContentWritingChat https://t.co/E1y9eXbsQT
— Gayane Virabian (@gayane_virabyan) October 25, 2016
Your team will feel valuable when you give them the opportunity to contribute and also bring their ideas to life.
A5: Know your team’s best strengths, whether large or small. If this isn’t your strength, know when to hire an expert! #ContentWritingChat https://t.co/mOcKbnEryt
— Josh McCoy (@JoshuaMMcCoy) October 25, 2016
As Josh said, it’s important to also know the strengths of your team. If something isn’t your strength, ask a team member or consider hiring an expert for help.
Q6: How can having the wrong mindset hold you back in your business?
You already know having a positive mindset can encourage growth in your business, but do you know just how troubling the wrong mindset can be? Here’s what some participant’s in Tuesday’s chat had to say about having the wrong mindset in business:
#contentwritingchat As your mind grows (stretches) so do the results in your business. Think of what was once impossible, now possible!
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele said that as your mind grows, the results in your business will grow as well.
A6. Absolutely everything! A negative mindset can even bleed thru down to your team members and their mindsets/output #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 25, 2016
If you have a negative mindset, it can also impact your team members. You don’t want them thinking negatively, do you?
a6: A negative attitude won’t produce positive results. (In your life or in a business.) #contentwritingchat
— Jobs2Careers (@Jobs2Careers) October 25, 2016
A negative attitude just isn’t going to get you the positive results you want.
A6.Being flexible ¬ afraid to try new things are 2 pillars of #growthmindset that can make wonders for any business. #ContentWritingChat https://t.co/4mQ0kiGuRN
— Gayane Virabian (@gayane_virabyan) October 25, 2016
Gayane said you should be flexible and willing to try new things if you want to see results in your business.
A6) Yes, Perfection is the enemy of creativity. A lot of writers (includingme) have a “perfection” complex. #contentwritingchat
— Scott Johnson (@iScottJohnson) October 25, 2016
A mindset where you’re so focused on perfection can be harmful as well. Things will never be perfect, friends! It’s more important to focus on doing your best.
Q7: How can you use your mindset to impact and maintain your business growth?
Here’s what you need to know straight from this week’s chat:
#ContentWritingChat Remember this…you get more of what you focus on. So ONLY focus on what you WANT. Simple but so true
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele reminds us that you get more of what you focus on. So, it’s important to only focus on the things you want. If you focus on what you don’t want, that’s exactly what you’ll see manifest into your life. It’s all about the Law of Attraction!
A7: A well-informed mind is a mind ready to succeed. And success, you know, is where preparedness & opportunity meet! #ContentWritingChat https://t.co/yEWR0atyGG
— ThinkSEM (@ThinkSEM) October 25, 2016
As Sarah said, a well-informed mind is a mind that is ready to succeed. Success is where preparedness and opportunity meet. Remember that!
A7: Always challenge yourself, always try things that scare you. Complacency is your worst enemy! @writingchat #ContentWritingChat
— Writer Leah Ingram (@theleahingram) October 25, 2016
Leah said you should always challenge yourself and try things that scare you.
a7 Conscious growth & mindfulness. Do what you LOVE then your work is inspired and in-spirit. #contentwritingchat https://t.co/GDUwlMy0R3
— Debi Norton (@BRAVOMedia1) October 25, 2016
Debi feels that if you do what you love, your work will be inspired and in spirit. Your audience is sure to pick up on that.
A7 Stop thinking of content is something you write & then say goodbye to. Make it the opening line in a conversation! #ContentWritingChat
— Ken Gordon (@quickmuse) October 25, 2016
Ken’s advice is to make your content the opening line in a conversation. You want content that will add value to your audience and get them to take the next step with you.
Q8: What inspirational public figures in business rock at mindset and business?
Check out these awesome people for some major mindset and business inspiration:
#ContentWritingChat What inspirational public figures in business rock at mindset & business? Oprah Winfrey,Richard Branson, Bob Proctor
— Michele Walsh (@TheMicheleWalsh) October 25, 2016
Michele thinks Oprah, Richard Branson, and Bob Proctor are amazing at what they do.
A8 – Sheryl Sandberg comes to mind with her lean-in — she practices what she preaches and leads by example. #contentwritingchat
— Sue Duris (@SueDuris) October 25, 2016
Sue is a fan of Sheryl Sandberg.
A8) @TonyRobbins comes to mind here. #Psychology #ContentWritingChat pic.twitter.com/qhj74RKUg6
— Jason Schemmel (@JasonSchemmel) October 25, 2016
Tony Robbins is definitely a great example!
Yes! Brene Brown too! @BreneBrown She rocks it so authentically and helps us be comfortable w/ ourselves. #ContentWritingChat #courageworks https://t.co/dyEjOl4U7Q
— Lori Anding (@southbaysome) October 25, 2016
Lori said Brene Brown is great at helping others become comfortable in their own skin.
A8: @DanielleLaPorte does an amazing job of incorporating positive mindset into her business. #ContentWritingChat
— Rachel (@redheadrachel) October 25, 2016
Because Danielle LaPorte focuses on helping you figure out how you want to feel in your daily life, she does a great job at combining mindset and business.
A8 @garyvee @TonyRobbins… & ALWAYS inspired by watching The Profit / @marcuslemonis ? ? #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 25, 2016
Julia is a fan of Gary Vaynerchuk, Tony Robbins, and Marcus Lemons.
We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!