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Rachel Moffett

#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh

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Are you ready to catch up on this week’s #ContentWritingChat? We’ve prepared an awesome recap with some of the tweets from Tuesday’s chat, so get ready to dive in!

#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh


Our guest host this week was Michele Walsh. Michele is a business confidence coach and the author of The Big Shift. She joined us to talk all about the importance of mindset within your business. It’s a different topic for us, but she provided a lot of helpful advice you can implement in your own business.

Q1: What role does mindset play within your business?

We kicked off the chat by asking our Twitter friends what role they felt mindset played within their businesses. We received some great answers in return! Check it out:

Michele shared a pretty important statistic with us. She said that our mindset is responsible for more than 80% of the results we achieve. So, it only makes sense that if we want to achieve big things in our lives, we need to be in the right frame of mind to make that happen. You need the right mindset in order to see major, consistent results.

To put it simply, a positive attitude will yield more positive results within your business. How can you expect to see positive results if you’re thinking negatively?

Amanda is right on with her answer. Positivity, determination, and focus are all key aspects of your mindset and important to achieving success in business.

Your attitude is imprinted in every piece of work you do. That’s pretty crazy to think about, right? When you have a positive mindset and you’re passionate about your work, people will take notice.

For our CEO, Julia, she knows that having the right mindset can impact her life on a daily basis. She chooses to have a mindset that empowers her to work hard every day, which is exactly how she’s built Express Writers.

Remember that having a positive mindset doesn’t just impact your business. It impacts you and your life in general.

Q2: How can your mindset impact your content marketing efforts?

Now that we know how important the right mindset is for business growth and success, let’s talk about content marketing. How could mindset possible impact our content? Here’s what some participants in Tuesday’s chat had to say:

Michele said it’s important to align your mindset with your intentions. You need to have trust and believe in order to see your desired results manifest into your life.

Kristen noted that your mindset, and especially how you handle the challenges you face, can determine whether you succeed or fail. Great answer!

As Julia said, it’s important to set goals and have a firm mindset that will help you meet them. That really is the secret to making things happen!

A good mindset breeds creativity and allows you to think outside the box.

The way you feel can easily show through in your content. It’s important to stay focused and positive!

Bill said that if your mindset is focused on serving your audience, you’ll be able to do just that. Providing great content helps, too!

Zala recommends keeping an open mind. This will allow you to be more welcoming of new ideas. It’s also important to understand the needs of your audience.

Brittany knows that the wrong mindset often means her content will suffer. If she’s thinking negatively or feeling uninspired, content isn’t likely to be its best.

Sherri also finds it difficult when she isn’t in the right frame of mind. She says it becomes difficult to think creatively and is hard to be optimistic or helpful.

Kristi’s advice is to take a break or focus on another project if you find your head and heart just aren’t in it.

As Leah said, if you don’t have a winning mindset, it’ll show in your marketing efforts.

So, before you start creating, make sure you’re prepared mentally!

Q3: What are your key tips for keeping the content ideas flowing within your business?

Sometimes it can be hard to keep the ideas flowing! How can you make sure you’re amazing at coming up with great ideas each and every time? Keep these tips in mind:

Michele’s advice is to set aside time and space to switch everything off and allow for content creation. You can’t always wait for inspiration to strike. Sometimes you have to sit down and seek those ideas. Close your inbox. Silence your phone. Log off social media. Let the brainstorming begin!

It always helps to analyze what resonates with your audience the most. After all, you’re creating for them and it’s important to give them what they want.

Jason also agrees that it’s important to look at feedback from your audience.

Don’t be afraid to ask questions. You should get involved and listen to what your audience is talking about. That’s the perfect way to figure out what your audience wants and needs.

Sarah is all about getting others involved in the content creation process. If you have a team working alongside you, don’t be afraid to ask them for ideas. Schedule team meetings or calls specifically for brainstorming.

Two heads are better than one, right?

Debi recommends using Twitter chats as a way to learn and engage with your audience.

If you have an idea, but it isn’t the right time for you to develop it, jot it down to come back to later.

Q4: What do you need to know in order to create great content for your audience?

If you want to consistently produce great content, there are a few things you should know. Here’s what they are:

It all starts with your audience. In order to create content they’ll love, you need to get to know them. Figure out who they are, what they are interested in, and what their pain points are. Create content accordingly.

Get to know your audience inside out FIRST.

Did we mention that you need to know your audience first? Seriously, it’s that important!

Kristen said you need to know what makes your audience tick, what their challenges are, and what their aspirations are. This will help you create the content that resonates with them.

You also need to know what will make your audience convert. If you aren’t sure, you can always test to find out. Try different things to see what your audience responds to and what they don’t.

Jason said to understand what your audience connects with emotionally. Your content should touch them. That’s the best way to make those aforementioned conversions happen!

Q5: How can you incorporate your team in the content creation process?

Getting your team involved is a great way to get fresh ideas flowing and to produce some amazing content. Here are some tips on how to incorporate them into the process:

As Julia said, Communication is key. Don’t exclude anyone from your team because you never know who will have the next great idea.

Make sure you’re asking your team for their ideas and feedback. Find out what questions are being asked and what they’d like to see.

When you have an office environment that welcomes teamwork and collaboration, you’ll see great results.

It’s helpful if you can set aside time to brainstorm with your team. Schedule a meeting and work together to come up with amazing content.

Your team will feel valuable when you give them the opportunity to contribute and also bring their ideas to life.

As Josh said, it’s important to also know the strengths of your team. If something isn’t your strength, ask a team member or consider hiring an expert for help.

Q6: How can having the wrong mindset hold you back in your business?

You already know having a positive mindset can encourage growth in your business, but do you know just how troubling the wrong mindset can be? Here’s what some participant’s in Tuesday’s chat had to say about having the wrong mindset in business:

Michele said that as your mind grows, the results in your business will grow as well.

If you have a negative mindset, it can also impact your team members. You don’t want them thinking negatively, do you?

A negative attitude just isn’t going to get you the positive results you want.

Gayane said you should be flexible and willing to try new things if you want to see results in your business.

A mindset where you’re so focused on perfection can be harmful as well. Things will never be perfect, friends! It’s more important to focus on doing your best.

Q7: How can you use your mindset to impact and maintain your business growth?

Here’s what you need to know straight from this week’s chat:

Michele reminds us that you get more of what you focus on. So, it’s important to only focus on the things you want. If you focus on what you don’t want, that’s exactly what you’ll see manifest into your life. It’s all about the Law of Attraction!

As Sarah said, a well-informed mind is a mind that is ready to succeed. Success is where preparedness and opportunity meet. Remember that!

Leah said you should always challenge yourself and try things that scare you.

Debi feels that if you do what you love, your work will be inspired and in spirit. Your audience is sure to pick up on that.

Ken’s advice is to make your content the opening line in a conversation. You want content that will add value to your audience and get them to take the next step with you.

Q8: What inspirational public figures in business rock at mindset and business?

Check out these awesome people for some major mindset and business inspiration:

Michele thinks Oprah, Richard Branson, and Bob Proctor are amazing at what they do.

Sue is a fan of Sheryl Sandberg.

Tony Robbins is definitely a great example!

Lori said Brene Brown is great at helping others become comfortable in their own skin.

Because Danielle LaPorte focuses on helping you figure out how you want to feel in your daily life, she does a great job at combining mindset and business.

Julia is a fan of Gary Vaynerchuk, Tony Robbins, and Marcus Lemons.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

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