It’s Valentine’s Day! Time to enjoy the sweet, sweet flavor of chocolate-covered strawberries, write a perfume-scented note to the person you love (if you’re the type that handwrites, like me), and/or receive an abundance of chocolates, roses, and maybe a special date. If you’re single, you might be basking in a bowl of Ben & Jerry’s, a chocolate … Read more
Today, content marketing is one of the lowest-cost, highest return marketing efforts. But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year that their content marketing ROI was four times higher than that of their most targeted advertising! Or, check out our own case study that reveals how content marketing … Read more
As 2017 looms just around the bend, it’s easy to predict that content marketing will seriously be on the rise. In 2016, we saw big moves in favor of content marketing: growth of the industry as a whole, and national brands opting for content marketing over traditional ads and media. Content marketing is already more impactful than traditional advertising – … Read more
Before Christmas, I was lucky enough to sit down with more than a dozen experts in our online marketing industry for some insider predictions into the state of content marketing and social media in 2017. From entrepreneurs to leading consultants, speakers and authors, these experts each had something unique to add to the roundup below that offers … Read more