It’s 2020 already! Are you ready to seize the new decade by the horns? I sure am! We’re just a few short weeks into the year, and it’s already shaping up to be an exciting one in the world of writing. If you’ve been paying attention to what’s happening in content marketing, then you’re already … Read more
Today, content marketing is one of the lowest-cost, highest return marketing efforts. But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year that their content marketing ROI was four times higher than that of their most targeted advertising! Or, check out our own case study that reveals how content marketing … Read more
As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include: Do I really need a content strategy to speak my mind and bond with my clients? Couldn’t I just let the words flow freely? Don’t let your upcoming experiences provide the … Read more