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content marketing trends for 2020

In the Spotlight: 5 Promising Content Marketing Trends for 2020

It’s 2020 already! Are you ready to seize the new decade by the horns?

I sure am! We’re just a few short weeks into the year, and it’s already shaping up to be an exciting one in the world of writing.

If you’ve been paying attention to what’s happening in content marketing, then you’re already a step ahead of the curve.

Several ideas and innovations are maturing, bringing us more possibilities when it comes to writing and distributing our most magnetic content.

Wondering what the future of content marketing looks like? Check it out. I’ve rounded up my best predictions for the 2020 trends in content marketing.

This year is already roaring along at full speed, so we’d better get started!

The 5 Biggest Content Marketing Trends for 2020 You Must Embrace

1. “Good” Is Not Enough! Readers E-A-T Only the Best Content

  • Topic-Focused Content Builds Authority
  • Results-Focused Copy Builds Relevance
  • Customer-Focused Marketing Builds Trust

2. Pictures Become Worth 1 Million Words – If They’re Living

  • Visual Media Is Becoming Interactive

3. An Emphasis on Lasting Relationships

4. Brand Authenticity Approaches New Dimensions

  • Authenticity, Storytelling, and Story Creation
  • Conversational Marketing

5. We Cannot Ignore the New Ways to Search

content marketing trends for 2020

Excited to start the new year with fresh ideas to boost your content marketing to the next level? 🧨 @JuliaEMcCoy shares the best content marketing trends in 2020 you should start following right now. 📈 Click To Tweet

The 5 Biggest Content Marketing Trends for 2020 You Must Embrace

While 2019 was all about refining what worked, the energy of 2020 signals that it’s all about seizing the day – or year. We’ve practiced, honed, experimented…

Now it’s time to put all that newfound knowledge to work to build those dreams as you’ve never built before.

Without further ado, here are the five content marketing trends for 2020 you must absolutely watch.

1. “Good” Is Not Enough! Readers E-A-T Only the BEST Content

The phrase “content is king” has been floating around the internet now for almost a quarter of a century. (Thanks, Bill.)

It’s a deceptively simple statement. Yet, 24 years later, we’re still discovering exactly what it means.

2020 may be the year that we (collectively) finally get it.

An emphasis on good content has existed for a while now, largely spurred on by Google’s constant (and often revolutionary) updates to its search engine algorithms. Last decade, we saw several seismic updates that completely altered the nature of search.

Google has a knack for doing that.

However, the last several core updates such as Google BERT and the January Core Update have been relatively unique. Not only have they continued to tailor their algorithms to the human element, but they’ve now begun sending a pretty clear message to the content creation (and SEO) community with every update:

Google really, really, REALLY wants you to stop overanalyzing the SEO situation every time it updates its algorithms.

Why? Because in 2020 SEO has ONE main rule:

Focus on delivering the best possible content to your readers.

Oh look, another deceptively simple statement.

In 2020, content and search engine ranking are fusing. It’s no longer going to be about either optimizing for people or optimizing for search engines. By crafting exceptional content, you’re now doing both.

If there’s anything you take away, it’s these three points for content trends in 2020. (Which are so important, we made an image for you.)

content marketing trends

1. Topic-Focused Content Builds Authority

To establish authority in the search engines, you’ll need to prove to Google that you know something about a topic. That doesn’t mean posting one or two articles on the subject and calling it good. The average content pillar has been 2,000 and 10,000 words with 6-8 sub-topics (or pages) linked.

2. Results-Focused Copy Builds Relevance

Craft content with a purpose. People use search engines to find answers to problems, but only 21% of searches lead to more than one result getting clicked. If your copy isn’t laser-focused on achieving a specific result (like solving the problem that person searched for), you won’t make it to the top of the list.

3. Customer-Focused Marketing Builds Trust

In 2020, the primary means you’ll build trust with your readers is by delivering helpful, useful content. Such content indicates a willingness to be helpful, to give without expectation of monetary returns. Turns out it works. According to research by Conductor, customers are up to 131% more likely to purchase from brands that provide early-stage, educational content.

Don't settle for good this 2020, go for GREAT! How? Focus on these three important points: 🧭 the right topics (to build authority), 🗃️ results (to build relevance), and 🤝 customers (to build trust). Click To Tweet

Take a moment to absorb these three points. They’re what underlie the rest of the content marketing trends for 2020.

BTW – Google is setting a high bar for what is considered quality content. And unsurprisingly, Content Marketing Institute found that 84% of brands outsource their content creation to pros. If you’re concerned about quality, this is the route to take.

Did you know? @cmicontent found that 84% of brands outsource their content creation to pros. Stressed for time? Maybe it's time to trust a pro writing partner. ✍️ Click To Tweet

2. Visuals Become Worth 1 Million Words – If They’re Live

Remember the first infographic ever made? (Probably not – it was published in 1821.) It rocked everyone’s world.

Today, infographics and visuals remain incredibly powerful. We’re going to keep seeing them – but they’re getting a refresh. How?

Visual Media Is Becoming Interactive

Infographics are neat, but unless they’re designed and optimized for social media sharing (like Pinterest, Instagram, or Facebook), they’re surprisingly limited. They can pique our interest for a few minutes or flash across our social media feed… but they can’t do much else.

In contrast, live video content is an experience. When something is real-time, we’re primed to think it’s unique. Plus, the real-time nature of the media amplifies the exclusivity and sense of connection with the brand.

🤩 Got eye-catching infographics? Make sure they're all optimized for social media sharing. 📹 Want to work on video content? Try going live to connect to your audience in real-time. Know the other content marketing trends for 2020. Click To Tweet

Don’t believe me? Check out these stats.

  • 80% of individuals would choose to watch a live video from a brand over reading an article
  • 87% of people will choose to watch a live video if it means more behind-the-scenes or exclusive looks at a brand.
  • 56% of individuals want “breaking news” live content over other forms.
  • 67% of live video viewers go on to purchase tickets or seats to similar events.

Live video content is also unique because it blends user experience with one of the ultimate tools of content marketing: storytelling.

It gives brands a chance to apply classic storytelling techniques – in a way that includes the viewer.

Now, you aren’t just telling your story to your customers. You’re involving them in the creation of your story.

How’s that for being customer-focused?

Which brings us to our next major content marketing trend for 2020…

3. An Emphasis on Lasting Relationships

Make no mistake, your readers are smart. If you’re just out to make a quick buck, they’ll spot you coming from a mile away and vanish.

In 2020, they’re getting even smarter.

Possibly it’s because we’re now totally empowered with the ability to find information quickly, easily, and on-demand.

Some 60% of all searches are done on a mobile device – doubling from just 5 years ago.

This trend of instant consumption on the go is a mixed blessing. On one hand, it means readers will gravitate towards quick, bite-sized nuggets of information that won’t disrupt their life.

On the other hand, it means readers are also exposing themselves much more frequently to our content marketing efforts.

It’s that second feature on which we should focus. Our challenge isn’t finding and selling to customers (they’re already looking for us constantly). It’s keeping them.

This year, the prevailing trends will force us to really dive deep into what it means to build relationships and rapport with our readership.

According to the folks at the CMI, almost everyone (79%) is successful at educating their audiences and building credibility or trust (75%).

Fewer people manage to successfully meet goals associated with generating sales (53%) or building loyalty with existing customers (63%).

In other words, they’re putting out quality, helpful content but they’re failing to support their readers in further interactions with their brands. Their copy isn’t results-focused.

According to CMI, there’s a growing disparity between what successful content marketers are focusing on and what everyone else is doing. Successful content marketers nurture long-term relationships with specifics, while everyone else focuses on general (but still important!) goals:

What Successful Content Marketers Focus On…

  • Responding to specific audience needs
  • Using metrics and KPIs to track content performance
  • Crafting content according to customer journey stages

What Everyone Else Is Focusing On…

  • Creating sales funnels/lead generation
  • Producing high-quality content
  • Building authority organically (vs. using paid distribution channels)

What successful content marketers focus on: a) specific audience needs b) metrics and real KPIs to track performance 📈 c) crafting content for customer stages. Everyone else: a) sales funnels b) content by itself. More: Click To Tweet

Remember: all relationships thrive with a healthy balance between giving and taking.

And – according to Sprout Social – some 70% of customers indicate that they feel closer to a brand after reading helpful, useful branded content.

When readers know you and like you, they’ll buy from you. Nurture that to create long-term relationships where you both thrive.

👋 Our challenge isn’t finding and selling to customers (they’re already looking for us constantly). It’s keeping them. This year's the time to start interacting with your audience. Start by replying to their comments! 💬 Click To Tweet

4. Brand Authenticity Approaches New Dimensions

Brand authenticity has been a really big deal for a while. It was a content marketing trend for 2019, and it remains a major trend in 2020 as well.

I’ve hinted a little so far at what brand authenticity for the new decade looks like, but let’s dive in much more deeply.

Authenticity, Storytelling, and Story Creation

In 2020, expect authenticity and interactivity to blend. Brands are increasingly opening the door for more engagement from their customers with their content to include them in the storytelling process.

We’re already seeing this in the case of live video content as I mentioned before. However, there are a few other examples of where it’s also happening:

  • Augmented reality. It hasn’t taken over the consumer world by storm, but it’s definitely here.
  • User-generated content. According to Convince and Convert, 85% of consumers think that brand-related content generated by other consumers is more influential than the content the brand itself puts out. Who are those users generating content related to your brand? They are your most avid fans.
  • Dynamic personalized content. What better way to include your reader in your story than to put them right in it with content tailored directly for them? We’ve mastered personalization. Now enter dynamic personalized content. It’s a form of hyper-personalization that ensures the content presented is both relevant to each specific reader, and fresh each time.
More brands are now opening their doors for more engagement. 🍹 You can see this through the popularity of live video content 🍿. It happens too through augmented reality and user-generated content from fans. 😍 Click To Tweet

What are the components of authenticity for 2020?

  • A real story: Create a genuine, relatable story.
  • The human element: Show off the human side. Give your readers a behind-the-scenes look.
  • Interactivity: Recast your brand as a conversation. Invite your readers to participate.

How can one be more authentic this 2020? Know these 3 components: 📖 share your real and relatable story, 🧍 show your human side, and ☕ interact with your readers! Click To Tweet

Conversational Marketing

Conversational marketing is a new marketing philosophy that spun out of the discussions around interactive content and the way social media has changed customer service. In conversational marketing, a brand crafts its experience through – you guessed it – conversations.

What do these conversations look like? That depends on your brand. Among the most common conversational marketing tools that leverage content include:

  • Email marketing: But not just any cold email spammed out to a list of thousands. Conversational email marketing actively seeks reader responses.
  • Chatbots: Only recently recognized as a potential marketing tool, the content in chatbots can prove just as valuable as the content on your pages or in your blog.
  • Messaging apps: It’s a non-obvious solution to keeping in touch with your users. Nonetheless, some 79% of customers indicate they’ll use them if it means faster access to the answers they seek.
Conversational marketing is IN. How do you start these conversations? Start with the most common tools like 📧 email marketing, 🤖 chatbots, and 💬 messaging apps. Click To Tweet

All of these tactics are already deployed by savvy content marketers. However, as these tactics have coalesced under a single term, it’s worth watching this year to see what ingenious ideas people implement around conversations and customer engagement.

5. We Cannot Ignore the New Ways to Search

Last but not least, we return to the state of search.

Not how machines are searching, but this time humans.

Over the past year, Google’s core updates have emphasized the increasingly diverse ways that users are now searching for content. In particular, voice search has made significant gains in popularity.

According to research by Adobe, some 48% of general web searches are done using voice assistants.

This is a direct result of the popularity of using mobile devices to find information. The study reveals that users overwhelmingly report voice search as easy to use and faster than fumbling with an onscreen keyboard.

Last year, voice search was an innovative curiosity. This year, it’s a new digital reality.

Content marketers can’t ignore it.

Are you ready?

Voice search has made significant gains in popularity. 🗣️ According to Adobe, 48% of general web searches are done using voice assistants. Don't ignore this and start optimizing content for voice search. 🗫 Click To Tweet

Seize the Year with Killer Content from Express Writers

Content marketing has become a sophisticated field… and that’s a good thing!

There are so many ways to plan, create, and distribute content to build an engaged readership. I’ve covered five of what I suspect will be the prevailing content marketing trends for 2020.

The future of content marketing is here. This year, the stars are aligning with one clear message: with everyone focused on putting out GOOD content, it’s time to set yourself apart with something EXCEPTIONAL.

Don’t leave that to chance. Secure top writing talent now and make 2020 a year to remember.

How are you setting yourself apart this year? Trust our team to craft content that caters to building and nurturing your audience.

content marketing in 2017

Why You Should Choose Content Marketing in 2017 & The Best Forms of Content to Invest In Today

Today, content marketing is one of the lowest-cost, highest return marketing efforts.

But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year that their content marketing ROI was four times higher than that of their most targeted advertising! Or, check out our own case study that reveals how content marketing is responsible for 95% of our business revenue.

Right now, marketers are creating more content than ever to see return, and inbound marketers are spending more time than ever before creating content. In fact, 93% of inbound marketers are now creating content on a weekly basis. What’s more, more than half of the surveyed marketers say they spend more than six hours a week doing so. That’s a lot of time and commitment!

It’s clear that content is the way of the future for 2017 and beyond and that if you want to succeed in the coming year, you need to invest in it. Read on to learn more about the upward trajectory of content marketing, and how it can boost your business this year.

how to do content marketing in 2017

Will Investing in Content Make Your Brand More Successful this Year?

The simple answer is, YES!

Today, most marketers understand that there’s no way around content. After all, it’s the only reliable way to get around the influence of ad blockers, the best way to connect with audiences, and the longest-lasting way to build relationships that last with customers.

Just because most marketers understand they should be creating content, however, doesn’t mean most marketers have invested adequately in doing it. In fact, many marketers halfway it, pumping out cheap, poorly written content that does little but clog up the search engines, and fails at meeting readers’ needs entirely.

Contently calls this: “the zombification of content marketing.”

zombification

Sound terrifying? It is, and it’s a growing epidemic.

quote card 2

Fortunately, there’s a whole host of things you can do to combat it.

When you pour your best into your content marketing – in creating engaging, valuable, authentic content, that you’re tremendously proud of – you break the growing zombie mold of typical content, and your brand will stand out online.

quote card 3

5 Content Marketing Pillars to Focus on Right Now

Before we talk about which types of content you should be investing in, let’s talk about which content traits you’ll need to focus on to be successful in 2017. Here are the top five.

1. Storytelling

Scheherazade from Arabian Nights!

Scheherazade from Arabian Nights, featured in a post we wrote late 2015.

We’ve touted the importance of storytelling before, and we’re not planning on stopping anytime soon. There are a few great things about storytelling in content marketing. Namely, storytelling works with all types of content – ranging from video to written material, which makes it the ideal foundation strategy for your various content pursuits. What’s more, it appeals to readers on a universal level.

Think about it for a moment: Didn’t you love hearing stories as a kid? Don’t you still love commercials that make you laugh, riveting travel tales that make you gasp, or a great novel that sucks you in and won’t let you go? Of course, you do, and it’s all because these things are stories!

The appeal of storytelling is broad and universal. Include it in your content marketing and you’ll immediately see your audience transform from “ho-hum,” to engaged, compelled, and genuinely interested.

2. User-Focused Content

Nobody likes a narcissistic company that just tells everyone how awesome they are all the time. In fact, this is a recipe for failure! Instead, a critical foundation of modern content is that it be user-focused. The more you can involve your customers in your online content, tailor it toward their experiences, and ensure it reflects their voices, concerns, and passions, the more successful they’ll be.

In fact, if you look around at modern content, you’ll find that many of the most successful companies out there barely enter their digital content. Sure, they’re in there as supporting cast members, but the target audience is the star – always the star.

This is as it should be, and it’s a wise thing to consider as you think about how to invest in content for a more profitable 2017.

3. Mobile-Friendly Content

No matter what you choose to invest in, make it mobile friendly. On the same level of importance as story-dense, user-focused material, mobile-friendly content is everything right now, and you can’t expect your brand to make much progress online if you’re not catering to your share of the more than 50% of Google search queries that come from mobile platforms.

4. Strategic Content

All the content you create should be strategic and intentional. While it’s one thing to put out short-form content or funny, original videos, everything you do should be supporting a larger content or marketing goal. If it’s not, you’re wasting your marketing budget and your team’s time.

5. Helpful, Relevant Content

Regardless of whether it’s a video, blog post, meme, or infographic, your top priority in all of your content creation efforts should be to make everything you create relevant, helpful, and quality. Without these three pillars, your content will fall short, and you won’t enjoy the massive ROI content is so capable of producing.

Successful Growth in Content Marketing: What Kind of Hot Content Should You Invest in?

If you want to succeed in content marketing, you need to invest in the RIGHT content. Otherwise, you could risk adding to the fluff that’s already clogging up the content sea. Here are the top 5 types of content to focus on in 2017 and beyond:

1. Expert Content

Expert content is no secret. Google demanded it in its 2015 Search Quality Evaluator guidelines, and influencers in virtually all industries have touted its importance since then. In addition to helping you rank better (Google may punish sites that feature poorly written content, or content that doesn’t possess the level of expertise the subject requires), expert content is the only real way to build your business.

By positioning you as an authority in your industry, giving you a platform to showcase your knowledge, and helping you gain more qualified leads, expert content can go a long way toward overhauling your entire online presence and making your content investments more lucrative in the coming year.

Still not sure what expert content means? It means content written by expert copywriters, like the ones we have on staff here at Express Writers. Readers can tell when a page is written by a subject-matter expert, and when it’s written by a novice. And, believe us – they’d rather read the former.

2. Live Streaming

 Unless you’ve been living under a rock, you’ve likely noticed how much traction live-streaming content has gained in recent months. From platforms like Periscope to Facebook Live and Meerkat, live streaming is a hot trend in content right now, and when you use it right, it can boost your brand big time.

According to Variety.com, live-streaming overtook television in 2015 as the media delivery choice of preference, and that trend has extended to social platforms and apps in spades. Today, customers expect a company or brand to be available to them 24/7, and any brand that falls short in this will fall out of favor with its clients.

That said, investing in live-stream video can give you a highly approachable way to engage with your audiences and grow your online following. Once more, though, don’t take my word for it: consider platforms from Facebook to Twitter, which have made live-streaming the near-center of their content strategy in recent months.

3. Newsletters

If you think newsletters sound so 2015, think again. Today, newsletters are a critical content platform that can allow marketers to expand their audiences and produce positive ROIs. Companies from Buzzfeed to The Washington Post have used newsletters to dramatically expand their audiences (The Post, for example, increased newsletter subscribers by 145% year-over-year), and promote more sales.

For best results, ensure that your digital newsletters are optimized for all viewing devices and filled with relevant content. You should also include an exciting CTA that links to something relevant within your company or website.

4. Native Advertising

Did you know that more than 200 million people are currently using adblockers? Unless you’re a superhero, there’s virtually no way you’re going to get around all that software, and your chances of having your banner ad clicked are practically shrinking before your eyes. Don’t despair, though! There’s still a way to get into customers’ heads and hearts.

When you use native advertising, which offers helpful information rather than intrusive CTAs that disrupt user experience, you’re more likely to enjoy engagement and interest from your audiences. What’s more, since Native advertising integrates smoothly into various host environments, it’s easier to implement and use – even for small businesses.

Even The New York Times has named native advertising as one of the top tactics that allowed it to survive the explosion of adblocking software!

5. Virtual Reality

Sound a little wild to you? This is 2017, and VR has become a massive part of the tech landscape!

virtual reality

Today, many of the smartest brands on the web are using VR as a unique way to engage clients and differentiate themselves from the competition. While it might not be the one-stop-shop that social media or blogging is, it’s still a helpful tool that can benefit your company and your brand.

What’s more, it’s right in line with what the influential millennial consumer group wants.

According to a study conducted by the Harris Group, 72% of millennials would like to put more money into experiences than physical things. With this in mind, investing in VR content can be a great way to snag these high-value consumers and keep them with your brand.

Check out a few ways to include VR in your marketing strategy on Entrepreneur.

Invest in Content for a Bright 2017

The growth of content marketing is upon us! From expert copywriters to virtual reality content, there are dozens of smart investment opportunities facing your brand this year. To start your content game off strong, don’t be afraid to revisit your content budget and invest more in these cutting-edge technologies and content types.

Not only will your ROI increase, but your readership and sales will, as well.

Looking for the right copywriters to make your digital content shine this year? Visit our Content Shop to view our content packages and choose the one that’s right for you!

content marketing

Why the Future of Content Marketing is Bright

As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:

Do I really need a content strategy to speak my mind and bond with my clients? Couldn’t I just let the words flow freely?

Don’t let your upcoming experiences provide the answers to these questions.

Trying to convey your messages without a well-researched, documented content marketing strategy would be like trying to steer a ship without a helm. In this case you would probably drown in a sea of disparate content pieces that do not actually add value to your audience and don’t do a great job at representing your business.

6 Reasons Why Content Marketing Is Here to Stay

The good news is that it’s never too late to see what successful content marketing is all about. According to a Forbes article, the content marketing industry was worth no less than $44 billion dollars in 2013. Aren’t you curious to find out what’s behind the strategies that have filled the pockets of so many individuals and corporations? Some see content marketing as an elaborated soft-sell advertising tactic, while others interpret it as a method of telling a company’s story in a unique manner.  Regardless of your take on this matter, we give you six reasons why content marketing won’t be going anywhere in the near future.

  1. Give The Man Premium Content, and He Will Come Back for More. Addictive content enables you and your readers to become close. Original, palatable and relevant writing with a substance always triggers feedback from one’s audience. Naturally, in this case the key to success is consistency. Those who like to consume your stellar food for thought on a regular basis will always be hungry for your fresh topics. They will land on your page repeatedly and advise their friends, colleagues, parents and grandparents to do the same. On top of that, a constant flow of content allows you to build and maintain a solid community around your brand, product or service. According to an article published by Search Engine Journal, exceptional content facilitates a stimulating conversation between you and your public, while a strong community amplifies the message that you are trying to send through your writing.
  2. Having a Solid Content Strategy Is Like Having Money in the Bank. Some inexperienced business owners who are not familiar with the mechanism of online markets may tend to think that crafting and implementing a content strategy is a tiresome process that doesn’t actually deliver major benefits. The numbers reflected by recent stats debunk this misconception, proving that content marketing is one of the most powerful moneymaking tools that all companies can and should rely on, regardless of their size and goals, in order to increase their revenues. The fact that 90% of B2C brands rely on content marketing to inform and educate their consumers definitely proves a point in this context.
  3. Content Marketers Sharpen Their Pens and Broaden Their Horizons. According to a white paper entitled 2015 Benchmarks, Budgets and Trends- North America, published by Content Marketing Institute, this year 35% of all B2B marketers affirm that they count on a documented content marketing strategy, while 48% say that they have a content marketing strategy set in place, but in this case we are talking about an undocumented version. The same source reveals other interesting aspects, including the following ones:
  • Content marketers now use separate content marketing strategies to target 4 audiences, on average
  • 42% of all surveyed marketers publish fresh content daily or “multiple times per week” to fuel their content marketing program
  • In 2015, marketers are currently working on 13 content marketing initiatives, on average

The new trends identified by this source indicate that content marketing has evolved a great deal throughout time, expanding its influence and its inherent series of benefit. At this point, skilled marketers can develop, test, revise and monitor not one but four (or more) distinctive content marketing strategies designed according to the particularities of their segments of public. Another important aspect underlined by this white paper is that 70% of the B2B marketers employed by companies of all sizes are creating more content than they did one year ago. They use on average six channels to distribute their pieces of content and are always keeping an eye open for new opportunities that may take their content marketing program to a whole new level. The increased enthusiasm and determination manifested by marketers show that content is a mighty king that will never be dethroned and also suggests that a little bit of strategic thinking and in-depth research can take you a long way.

  1. All the Big Players Are Investing Big Bucks in Content Marketing. If you want to keep up with the Joneses in any field of activity, you have to identify your own role models and follow in the footsteps of the most successful giants. This doesn’t mean that you have to turn yourself into a copycat; chances are that you don’t have the resources that a major corporation relies on anyway. In this case, the key is to borrow, steal and reinterpret in a clever manner, while adapting every single idea that inspires you to your own strategy, developed according to your budget, audience and goals. Brands that we all know and love show us that content marketing is the key to reaching audiences, creating communities and achieving bigger goals on a daily basis.

Let’s take a quick look at some awesome examples:

  • Colgate has made a name for itself as an expert in its field not necessarily by talking like one, but by keeping its prospects close through its Oral and Dental Health Resource This online resource provides useful, punctual tips on a great variety of topics, all related to the mission, vision and purpose in business of this giant company that has established itself as a promoter of a correct oral hygiene. Here one could stumble across more than 400 instructional articles, interactive guides and videos that address all your questions and concerns. Written in a friendly tone, these pieces of content are easy to digest and provide valuable pieces of advice that may just get the Tooth Fairy out of business.
  • Coca-Cola has already explored the tremendous power of content marketing. Its Content 2020 marketing strategy revolves around the idea that all marketers require an increased amount of relevant, original and pertinent content to maintain a strong bond with clients and prospects. These days, marketers are no longer distributing content every once in a while, hoping to close a sale with just one piece of content. The 24/7 connectivity has changed the rules of the game, and now marketers feel stimulated to work around the clock to craft and distribute world-class content. According to Marketing Week, this huge corporation has decided to ditch traditional ad agencies that used to provide their creative ideas and focus mostly on a new, collaborative and extremely ingenious approach to content creation and storytelling. More specifically, as this suggestive and entertaining video reveals, Coca Cola is determined to evolve from creative excellence to content excellence, while provoking conversations through the stories it tells. This content marketing strategy has everything it takes to deliver exceptional results: after all, we all love good stories that we can relate to, and we all love a certain type of carbonated soft drink, don’t we?
  • RedBull. RedBull is another respectable brand that hardly makes any compromises when it comes to rolling out its unique content marketing strategy. Designed to keep the brand on the same page with adrenaline junkies and extreme sports fans, the content marketing strategy employed by RedBull gravitates around videos that are fun and engaging. The creative minds that are behind RedBull’s content marketing strategy know that its fans want excitement, adrenaline and a certain unique cool factor- and this is exactly what they deliver. The energy drink that gives us wings may or may not be a mix of coolness and adrenaline in a can; however, one thing’s certain: RedBull has managed to capture the attention of a worldwide audience, counting more than 3.7 million subscribers on YouTube. RedBull definitely knows how to stay into the spotlight by organizing and promoting unique, jaw-dropping events and building a solid content marketing strategy around them. The Stratos Jump performed by Felix Baumgartner was watched by no less than 8 million people. Naturally, the incredible event went mainstream in a matter of a few seconds, as the “death-defying” experience was instantly explored by some of the most reputable media outlets worldwide. For those seeking a maximum level of exposure, it can’t get better than this. Multiple videos were posted on YouTube, on RedBull’s official channel, while its website was teeming with blog updates and other exciting fresh pieces of content that celebrated Felix Baumgartner’s extreme initiative.
  • GoPro provides powerful video cameras and accessories that are basically suitable for any activity that you could image. This is what we all know. But what exactly is its content marketing secret? GoPro explores our need of validation. We could all use five minutes of glory, couldn’t we? GoPro stimulates its prospect to become real-life heroes. Moreover, clients are encouraged to capture incredible moments and share them with the whole world. By turning customers into brand evangelists, GoPro manages to achieve its marketing goals with minimal effort, while letting its fans do most of the heavy lifting. According to Business 2 Community, GoPro sells big and succeeds in increasing its brand awareness by tapping its fan’s love and appreciation for its product. Its team of marketing specialists is constantly surfing the Internet looking for videos produced using a GoPro camera. Naturally, they gather and use the ones with an elevated emotional and aesthetic value, in an attempt to cater shareable content. Moreover, as a great storyteller, GoPro brings all these experienced together and turns them into the nucleus of a solid community. With a content strategy that is always ready to tap the overwhelming potential of social media platforms, GoPro counts more than 7.9 million fans on Facebook and more than 3.2 million followers on Instagram, proving that sustained marketing efforts are always rewarded.
  1. Content Marketing Is the Miracle Maker That Even the Budget-Minded Businesses Can Afford. It’s always so easy to abandon a great idea before actually thinking about the easiest methods in which you could apply it. Yes, competition can be quite intimidating, especially when you’re counterparts are sitting on the pile of gold, while you’re pinching pennies. But this doesn’t mean that content marketing is the magic wand that was designed exclusively for the (already) rich and famous. On the contrary, any type of business can profit from the benefits that a solid content marketing strategy has to offer, as long as it focuses on the following aspects:
  • Short-term and long-term goals
  • Strategy
  • Production
  • Content atomization (the process of deriving multiple small execution methods from one big idea, according to Convince&Convert)
  • Amplification (the process of marketing the marketing- in other words, this step encompasses all the integration tactics that you employ to make your message heard on a larger scale)
  • Tests and Measurements
  1. Good Content Never Goes on Vacation. Here’s another reason why you should rely on content marketing to take your business to a whole new level: a good content strategy will work even when you won’t. Quality web content will always be read, commented upon and shared 24/7, even when you’re in a meeting or on a vacation. These days, content is treated like a first-class product. Used wisely, this type of writing can open the doors to countless opportunities to drive revenue via your other sellable services or products that define your business.

Content Marketing Is Seen as The New Conversation Between Brands and Their Public

So there you have it: a personalized content marketing strategy is the fundamental aspect that differentiates you from your competitors, making you unique, channeling your ambitions in the right direction and creating a stronger tie with your audience.

An article published by Forbes defines content marketing as “the new conversation.” Indeed, successful, result-oriented content marketing is all about the ways in which a brand’s culture get mirrored and reinforced in its daily actions. The companies that nail content marketing are the ones that make a difference in their customers’ lives, provide value (inform, entertain and educate) without asking for anything in return and prove their realness every single step of the way. All in all, the fact that savvy corporations make millions by simply rolling out clever strategies based on premium web writing proves that the future of content marketing is as bright as the sun in July.

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