Digital marketing is constantly evolving.
SEO trends and content marketing strategies that worked six months ago might not produce the same results today.
So, what can you do as a marketer, entrepreneur, or website owner? How can you keep up with the latest marketing strategies, the algorithms, and analytics?
The answer? Follow the right people on Twitter.
There’s no better way to stay up-to-date than to follow the right people on Twitter and scroll through their feeds filled with great advice.
Twitter is one of our favorite social media platforms, but we all know there are over 500 million tweets sent out each day. No one has the time to check each account and verify the real pros from the self-proclaimed “experts.”
So, to help you sift through the non-relevant stuff and get straight to the information that really matters, we’ve compiled this list of the leading digital marketing experts and publications to follow on Twitter.
Each of these experts seems to have cracked the code with not only understanding the complexities of digital marketing but also putting them into practice. They are moving the industry forward with their innovative strategies.
The best part? They’re constantly sharing their knowledge — all for free.
What are you waiting for? Scroll down to see the list, add the experts you’d love to follow, add value to your Twitter feed, and keep your content marketing skills in top shape.
Read, learn, share, and enjoy! Did we miss anyone? Let us know in the comments!
NEW: Our top 40+ recommended #marketing experts to follow on Twitter, a list curated by @daninofuente and @JuliaEMcCoy ✨ Is your digital marketing hero on the list? Click To Tweet
How We Hand-Curated Our List of 40+ Digital Marketing Experts
There were a number of factors that helped us decide on which experts to recommend for following.
Our CEO, Julia McCoy, was heavily involved in the creation of this roundup. She reviewed and approved each of the people we recommend below. Secondly, two of us writers were included in the formulation: one of our copywriters, and me, Danielle, Express Writer’s Content Specialist (and everything else behind the scenes).
We think that humanly created lists are some of the best lists!
Next, here’s what we looked at when determining who to recommend to our Write Blog readers.
- First, we looked at experts in content marketing, social media, and SEO.
- Then, we considered digital marketing experts who are regularly invited to share their knowledge by speaking at leading conferences all around the world, and writing for consistent columns or their own blog.
- Instead of tenure (years in the field), we looked at recent accomplishments and studied to find people that are the most current in the marketing space. We believe that matters more than tenure. If you’ve been a marketer for 30 years and you haven’t written a single blog on marketing trends for the past six or even three months, are you even current?
- We also researched the pioneers and thought-leaders. What did they share on Twitter that was noteworthy, original, and outstanding?
- Finally, experts who’ve mastered current industry trends and are influencing future trends were also considered.
40+ Digital Marketing Experts to Follow on Twitter
After taking into consideration the above points, we decided on the following names that every digital marketer needs to follow. These are the people who are moving the industry forward with their innovation and following them will allow you to stay on top of your digital marketing.
1. Ai Addyson-Zhang, Ph.D
Ai Addyson-Zhang, Ph.D. is a long-time college professor who is now an entrepreneur changing the space, taking the stage and teaching authentic, real practices for social media. Her passion for social media pedagogy only started in 2015 after the surprise that one of her students didn’t know what Pinterest is! She realized that not all her students were familiar with all social media platforms, and as an educator, she needed to level up and practice what she preached.
These realizations inspired her to create Classroom Without Walls, a weekly Facebook Live show where she interviews experts in modern marketing to provide real, authentic insights on the industry. Julia has been a guest 3x! Catch a recap of Ai and Julia on Ai’s Medium page. Ai also built the Social Media Pedagogy Online Training course and helps her fellow educators and professors transform traditional learning by applying social media practices. This fearless and industry-changing woman has grown into a consultant and speaker, keynoting on stages and training academic and industry leaders how to apply storytelling in digital marketing.
Follow @aiaddysonzhang on Twitter.
2. Chris Strub
When you check out Chris Strub’s YouTube channel, you’ll notice his impressive accomplishment: He’s the first (and only) man to live stream and Snapchat in all 50 US States. This accomplishment is documented in one of his books, 50 States, 100 Days.
His roadtrip-slash-social media success is only a part of his bigger achievement: helping nonprofit organizations around the US.
Besides being an author and famous mobile storyteller, he’s going around the world as a millennial keynote speaker in social media conferences, and an educator offering online courses on using social media to build relationships — whether you’re a nonprofit or not.
3. Madalyn Sklar
If you’re wondering how to use the most out of your social media platforms — especially Twitter — in your marketing strategy, Madalyn Sklar is your go-to person. She’s had already figured out how to live tweet in 2008 before everyone else, and now, she offers her own #TwitterSmarter Masterclass online.
Madalyn also offers coaching, consulting, and speaking services for those who want “rockstar results” with their social media. She’s pretty much very active on Twitter as she’s hosting two Twitter chats #TwitterSmarter and #SocialROI every Tuesday and Thursday.
Follow @MadalynSklar on Twitter
4. Brian Fanzo
Brian Fanzo describes himself as a “pager-wearing millennial keynote speaker.” What is a digital marketing expert doing with a pager? What is a pager? (I still know what it is – no worries.) With or without a pager, Brian is far from being outdated, and you’ll find it through his unique keynote programs about “Digital Empathy” and “Think Like a Fan.”
Believe it or not, Brian had worked in the US Department of Defense in cybersecurity for 9 years. After that, he founded iSocialFanz, which helped many Fortune 50 companies through his #ThinkLikeAFan philosophy. He also worked with brands like Dell, Adobe, IBM, and even Applebees and UFC launch their digital and influencer strategies.
Follow @iSocialFanz on Twitter
5. Natalie Franke
Natalie Franke describes herself as an educator, entrepreneur, and community builder. She is the co-founder of Rising Tide Society, a platform that empowers the creative community by providing them with valuable resources such as free educational webinars.
Through Rising Tide Society, Natalie aims to achieve her mission to transform the way creative entrepreneurs see each other, from competition to collaborators. The platform has established in-person meet-ups done on the second Tuesday of every month, which started small through local coffee meetups and now all over the world.
Follow @nataliefranke on Twitter
6. Sue B. Zimmerman
Sue Zimmerman is known as “The Instagram Expert.” She empowers both entrepreneurs and marketers to know how to leverage Instagram and get the most out of it for their marketing strategies. She’s also a social media educator, consultant, and a keynote and breakout speaker.
If you want to know the ins and outs of social media, with an emphasis on Instagram marketing, Sue is the digital marketing expert you need to follow. Get to learn more from her through her online classes and online workbooks on Instagram marketing.
Follow @SueBZimmerman on Twitter
7. Mari Smith
Mari Smith has over 1.7 million followers on different social platforms. She’s been mentioned in Forbes as one of the top women social media influencers; labeled as the “social media diva” and the “Pied Piper of the online world” in her interviews in Fast Company; and, the expert BBC and NBC interviewed during Facebook’s data breach and privacy controversy. She’s pretty much the “queen” of it all.
Mari is also an internationally renowned, seasoned public speaker. Besides that, she offers social media training services for small to big businesses and brands — all customized to match their needs.
8. Kim Garst
Kim Garst is a thought-leader in the social media space. She’s been recognized as a Forbes Top 10 Social Media Influencer and one of the world’s most retweeted people among digital marketers. She’s the author of the international bestseller, Will the Real You Please Stand Up, and a speaker sharing her views on social media and brand strategy.
As an online marketing guru, she helps entrepreneurs grow their businesses through social and digital marketing like how she did with leading brands like Microsoft, IBM, and Mastercard.
9. Amy Porterfield
Amy Porterfield has two best-selling marketing courses: the List Builders Lab where she teaches how to build a profitable email list of engaged, ready-to-buy subscribers, and the Digital Course Academy created for those who want to build their own online course or webinar.
Amy is also the host of her own podcast, Online Marketing Made Easy, where she shares her own tips and tricks, expert interviews, and answers to the online marketing questions sent by her followers.
Follow @AmyPorterfield on Twitter
10. Mark Schaefer
Mark Schaefer has authored The Content Code, Return on Influence, and The Tao of Twitter, which is currently the best-selling book on Twitter. Moreover, his blog {grow} continues to provide up-to-date stories, updates, and advice on marketing, technology and humanity. It’s known as one of the top five business blogs in the world.
His credentials don’t only stop on his publications. He has worked with top companies including Cisco, AT&T, Adidas, Microsoft, and more from different industries. He continues to help and share his insights to content marketers and entrepreneurs through his workshops, webinars, conference talks and consulting services.
Follow @markwschaefer on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @kimgarst, @AmyPorterfield, @markwschaefer, @MariSmith, @aiaddysonzhang and more Click To Tweet
11. Ann Handley
Ann Handley is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. These bestsellers were all translated into 19 languages — a certified international hit.
She’s the Chief Content Officer of MarketingProfs, a marketing training and education company offering online and in-person programs. It’s where content marketers can get their high-quality dose of marketing trends, tools, and research.
12. Aaron Orrendorf
Aaron Orrendorf is “saving the world from bad content,” and he does it pretty well as proven by his articles on big names like Mashable, Inc., Entrepreneur, CMI, Huffington Post, and Business Insider. He’s the founder of iconiContent where clients can get in touch with him and get his excellent B2B content marketing services.
Follow @AaronOrendorff on Twitter
13. Henneke Duistermaat
Henneke Duistermaat is an inspiration for those who are clueless about content creation. She started as a copywriter for clients based in the US and UK — even if she’s not a native English speaker — and continued until she left her freelancing job to focus more on teaching beginners and expert writers on better persuasive writing.
Henneke has been interviewed by Inc. and Forbes, and featured in top digital marketing sites like Search Engine Journal. She’s the author of Blog to Win Business, a handy guide for writing engaging blogs, and the teacher of her online course on persuasive writing.
14. Brian Clark
If you’re a regular Copyblogger reader, you might have come across Brian Clark’s name a few times. As the founder of the platform, he’s at the forefront of providing all the current content marketing tips and tricks.
He’s also the founder of Unemployment, a resource that provides freelancers and entrepreneurs smart strategies. Brian has been featured in several business books such as Killing Marketing by Robert Rose and Joe Pulizzi, Linchpin and Meatball Sundae by Seth Godin, The New Rules of Marketing and PR by David Meerman Scott.
15. Kieran Flanagan
Kieran Flanagan has worked with SaaS companies such as Marketo and Salesforce and helped them grow their traffic, users, and revenue. He’s also currently the VP of Marketing at HubSpot, a platform that provides inbound marketing and sales software, tools, tips and tricks to entrepreneurs and marketers.
As a thought leader in growth marketing, Kieran further shares his knowledge through his podcast The GrowthTLDR with Scott Tousley, and event talks.
16. Joe Pulizzi
For everything related to content marketing, you’ll gain invaluable insight by following Joe Pulizzi. He’s the founder of the Content Marketing Institute, the leading educational organization for content marketing, after all. (If you know the Content Marketing World, then you should know CMI is behind this largest content marketing event in the world.)
He’s also a public speaker and has authored a number of books in the industry, including Killing Marketing, Content Inc, and Epic Content Marketing. If you’re serious about upping your content marketing game, better follow Joe now.
17. Joanna Wiebe
Joanna Wiebe is a web copywriter and conversion rate optimization consultant more known as the founder of Copy Hackers.
If you don’t know what Copy Hackers is, it’s an all-packed source of tips, stories, and lessons for copywriters, freelancers, growth hackers, and startups. For clients, it’s a reliable place to find Copy Hacker-certified conversion copywriters for their business.
Joanna shares her knowledge of conversion copywriting with communities around the world through her speaking engagements. Follow her on Twitter to gain a front-row seat.
Follow @copyhackers on Twitter
18. Ryan Robinson
A writer, part-time entrepreneur, and content marketing consultant, Ryan Robinson is the man behind ryrob.com and its blog loaded with informative content that teaches readers how to create a profitable blog and business. He also teaches how to build a blog in 7 days through his free online course.
Besides writing for his blog, he also hosts a podcast where he interviews founders, entrepreneurs, and other professionals in different fields to share their stories and tips in building their businesses.
Follow @TheRyanRobinson on Twitter
19. Joanna Penn
Joanna Penn surely got the “pen” in her name for the right reason. She’s the woman behind The Creative Penn, a place where you can check out her guides on writing, publishing, book marketing, and creative entrepreneurship. She also hosts a podcast where she interviews the pros in the book writing and publishing industry.
Joanna is certainly the real deal in these topics as she herself is an author. She’s an award-nominated New York Times and USA Today bestselling author of thrillers under J.F.Penn. She continues to share her knowledge through her online courses including How to Write Non-Fiction: Turn your Knowledge into Words and Productivity for Authors.
Follow @thecreativepenn on Twitter
20. Joe Lazauskas
Joe Lazauskas is the head of marketing at Contently, a place where strategic services, a talent marketplace, and a technology platform are all in one place. He’s also the editor-in-chief of The Content Strategist, Contently’s blog.
Besides working for Contently, Joe has also written for Mashable, Digiday, and Fast Company. He is a regular speaker at Web Summit, Collision and Content Marketing World, and the author of the #1 Amazon New Release book, The Storytelling Edge.
Follow @JoeLazauskas on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @TheRyanRobinson, @thecreativepenn, @annhandley, @AaronOrendorff, @HennekeD and more Click To Tweet
21. Jay Baer
Jay Baer is the founder of Convince & Convert, a digital strategy consulting firm providing strategic plans, training, and guidance for companies that need help in social media, content marketing, online reputation, email, and word of mouth. They’ve worked with mid-size and large North American companies such as Cisco, 3M, Oracle, CVS, Comcast, and Hilton.
He’s also the author of the New York Times and Amazon best-seller, Youtility: Why Smart Marketing is About Help not Hype, plus other books on customer service, customer conversations, and online ratings and reviews. He has his podcast network too. He’s definitely someone you shouldn’t miss in your feed.
22. Mandy McEwen
Mandy McEwen is a marketing consultant, digital agency growth coach, and agency owner of Mod Girl Marketing, providing DIY inbound marketing solutions and consultation for those who need help in their content marketing strategy.
Mandy is also included in the LinkedIn’s latest list of the 24 B2B Marketing Experts You Need to Know.
Follow @MandyModGirl on Twitter
23. Sarah Kennedy
Sarah Kennedy is the Chief Marketing Officer at Marketo, an Adobe company offering a digital marketing software for clients and marketers who want to improve their essential marketing areas like account-based marketing, mobile marketing, social media, automation, and more.
24. Michael Brenner
Michael Brenner has been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. His talks center around content marketing techniques, and he shares further on its ROI through his book, The Content Formula.
As the CEO of Marketing Insider Group, Michael has helped companies reach and connect to their audiences worldwide. They’ve worked with popular brands like Adidas, SAP, and The Guardian.
Follow @BrennerMichael on Twitter
25. Rand Fishkin
SEO is one of those constantly changing and evolving factors in digital marketing. Understanding the complexities of it will help you to really begin to master your digital marketing efforts. If you’re looking to learn from the best in SEO, you’ll want to add Rand Fishkin to your list.
Rand is the former co-founder and CEO of Moz, a platform that launched the Beginner’s Guide to SEO and offers a handy SEO toolset that checks everything you need to know from keyword research to page optimization insights. Now, he’s the founder of SparkToro, a product that aims to help people do better marketing (launching soon). He’s also the co-author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
26. Brian Dean
Brian Dean is the founder of Backlinko, one of the most popular online marketing blogs where he shares his tried and tested SEO and traffic tips. One of his latest and most interesting case studies is about how he increased his site’s traffic by 110% in 14 days — something worth checking for sure.
27. Michael King
Another digital marketing expert you can learn a lot from is Michael. He’s the founder of iPullRank, a digital marketing agency based in New York that does SEO, UX/UI, and market research services — to name a few. They also have a page for comprehensive guides on topics like machine learning and using Google’s tag manager.
Michael works as a consultant for different businesses — from small to big names like SAP, American Express, HSBC, SanDisk, General Mills, and FTD.
28. Suzanne Nguyen
Recognized as one of this year’s “B2B Marketers You Need to Know” and “Top Voice” on LinkedIn in both 2017 and 2018, plus nominated for Forbes Asia “30 under 30,” Suzanne Nguyen leveraged her content in LinkedIn through video and print.
She grew her LinkedIn community through her channel. It all started with her one viral video and her following just grew from 900 to 19,000 in 7 months. Impressive, isn’t it?
Suzanne is also the woman behind StringStory, a place where content creators can find guides on branding, content strategy, and influencer marketing.
Follow @StringStory on Twitter
29. Danny Goodwin
Search Engine Journal is your credible source when it comes to the latest trends on SEO, PPC, SMM, and content marketing. (Don’t you know Express Writer’s CEO, Julia, is SEJ’s regular contributor?)
If you fully want to grasp the strategies from the best, you’ll want to follow Danny Goodwin. He’s the Executive Editor at Search Engine Journal where he not only writes but also oversees the platform’s editorial strategy and managing contributions from a team of 60+ industry experts.
Follow @MrDannyGoodwin on Twitter
30. Britney Muller
Britney Muller’s goal is to help drive product initiatives through data-driven research and industry knowledge, and she does it as a Moz’s Senior SEO Scientist — no wonder their tools and resources are always helpful when it comes to inbound marketing and SEO!
Britney is also the founder of Pryde Marketing, serving businesses looking for a one-stop shop for SEO, content marketing, design, and content creation services. As a keynote speaker, she has spoken in different digital marketing events around the world.
Follow @BritneyMuller on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @BritneyMuller, @MandyModGirl, @Backlinko, @MrDannyGoodwin, @iPullRank and more Click To Tweet
31. Michelle Robbins
Michelle Robbins is the Head of Digital at Milestone, a company offering a combination of software solutions and digital agency services for location-based businesses in hospitality, retail, financial services, and automotive industries.
However, you’ll most likely recognize her as the former SVP Content & Marketing Technology of Third Door Media, the company behind conferences like Search Marketing Expo (SMX). She was also the Editor in Chief of popular digital marketing publications, Search Engine Land, Marketing Land and MarTech Today.
Follow @MichelleRobbins on Twitter
32. Joost de Valk
Joost de Valk is the founder and chief product officer at Yoast, a search-optimization company that developed the popular SEO Wordpress plugin. He’s also WordPress.org’s current Marketing & Communications Lead.
There’s nothing more to say here to convince everyone why he deserves to be mentioned, especially if he’s working on the two important tools most content marketers use every day!
Besides Yoast and Wordpress, he has invested in several companies and serves as an advisor to Mapfit and Student.com.
Joost regularly speaks at industry workshops and conferences like YoastCon and WordCamp US.
33. Tim Soulo
Tim Soulo is the Chief Marketing officer and product advisor at Ahrefs, a company offering SEO tools and online courses for businesses. He’s also authored a number of marketing guides and data-driven SEO research studies.
Tim has been in the digital marketing space for almost 10 years. He regularly shares his knowledge and experience through live talks around the world, podcast interviews, and his Twitter account.
34. Olga Andrienko
Olga Andrienko is the head of global marketing at SEMRush (our favorite content strategy tool!). Her key specialization is conversion and relationship marketing. She’s done it so well that, together with her team, she managed to increase SEMRush’s social engagement by 400% in one year.
If you want to learn more about connecting with your audience, Olga has all the insights.
Follow @olgandrienko on Twitter
35. Barry Schwartz
Barry Schwartz is the editor for Search Engine Land and CEO of RustyBrick. You can also catch him on Search Engine Roundtable, a blog that discusses advanced SEO topics.
Barry has been an advisor for startups and top companies like Google, Yahoo! Search, and Bing. Also, he’s been a speaker at several industry events including Search Engine Strategies, Search Marketing Expo, and PubCon.
He received the “US Search Personality Of The Year,” award in the 2018 US Search Awards. With over 15 years of experience, you’ll definitely learn all things search-related from Barry.
36. John Mueller
John Mueller is the Senior Webmaster trends analyst at Google. That title alone is enough to get anyone who’s serious about online marketing to sit up and pay attention. We all want our marketing efforts to get noticed by Google, after all.
John is also the usual go-to guy for Google Webmasters’ Q&A live stream in Youtube where audiences can ask about anything webmaster-related like crawling, indexing, mobile sites, duplicate content, Sitemaps, Search Console, etc.
37. Colan Nielsen
Colan Nielsen is the VP of Local Search at Sterling Sky, a position he’s held since 2010, helping businesses and marketers know the how-tos of Local SEO. He’s also currently the Google Product Expert for Google My Business.
Local search is one of the most interesting aspects of digital marketing — and he’s passionate about it. That’s why he regularly shares his insights and case studies on his current Local SEO projects. He also shares the lessons he learned in his experience in business operations through his interviews in different online publications.
He’s also a writer for Moz’s Local Search Ranking Factors, and a speaker at industry events such as State of Search and Pubcon.
Follow @ColanNielsen on Twitter
38. James Finlayson
James Finlayson has been in the digital marketing space since 2008. He has worked as an SEO executive and technical lead for different marketing agencies. Now, he’s the Head of Innovation at Verve Search, an SEO and content marketing agency based in the UK. He regularly enjoys experimenting with SEO — a hobby that brought him to where he is now after working as a lawyer!
James is now active in going around the world to speak in different conferences including the TEDx, BrightonSEO, Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing.
Follow @JamesFinlayson on Twitter
39. Julie Joyce
Julie Joyce started working in search marketing in 2002 and then founded an all-female blog called SEO Chicks in 2007. Now, she is the owner and Director of Operations in Link Fish Media, a link building and SEO company. She also writes monthly link building articles on Search Engine Land.
40. Casey Markee
With over 19 years of experience in SEO, link building, site auditing, and social media, Casey Markee is definitely the expert you’re looking for when it comes to experience and knowledge in the ins and outs of the industry.
Casey runs the SEO consultancy company, Media Wyse, and also works as the lead SEO consultant at Search Engine News. He further shares his knowledge as an author (with over 400+ digital marketing articles to his credit), instructor for SEO teams, and speaker at several events, including Pubcon, State of Search, and SMX Advanced.
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @JamesFinlayson, @olgandrienko, @jdevalk, @MichelleRobbins, @ColanNielsen and more Click To Tweet41. Marie Haynes
Marie Haynes has been helping businesses rank on Google, making sure that every step complies with Google’s Guidelines through her Canada-based company, Marie Haynes Consulting Inc.
Before 2008, she was a full-time veterinarian who became interested in SEO when she’s trying to rank her vet website in Google. Now, she’s a top online marketing consultant businesses will go to for guidance and solving penalty issues.
She’s also a regular writer for Moz and Search Engine Watch, and a contributor in SEO Chat forums and Google Help forums, answering questions about Google’s penalties and algorithm.
Follow @Marie_Haynes on Twitter
42. Bill Slawski
Bill Slawski has been doing SEO for more than 20 years when search engines weren’t a big thing in the world of marketing. Known as the patent master and expert on technical SEO topics, he has worked for Fortune 500 brands and nonprofits, helping them in website optimization and increase their traffic and leads.
Bill is the founder of Go Fish Digital, a company providing content marketing, web design, and SEO services. For SEO updates and insights on search engine patents and white papers, you can check out Bill’s blog, SEO by the Sea.
Follow @bill_slawski on Twitter
43. Danny Sullivan
Danny Sullivan is a digital marketing expert who has covered digital and search marketing topics since the 90s. He’s the co-founder of Third Door Media, the company behind popular online publications like Marketing Land, MarTech Today, and Search Engine Land. It’s also the company behind MarTech and SMX conferences.
In 2017, he left his position in Third Door Media as chief content officer and his job as a search journalist. He, later on, started working with Google to continue educating the public about search and find out how to solve certain issues around it.
Follow @dannysullivan on Twitter
44. Joshua Hardwick
Joshua Hardwick is the founder of The SEO Project, an SEO blog that aims to clear all the misinformation regarding SEO and educate readers in a way that everyone can understand. He’s also the Head of Content at Ahrefs, where he shares more of his strategies and techniques in applying SEO.
Follow @JoshuaCHardwick on Twitter
45. Cyrus Shepard
Cyrus Shepard started in 2010 as Moz’s Lead SEO, which later on gave him the opportunity to do his first speaking event in MozCon and lead its Audience Development Team.
After working at Moz, Cyrus opened his own SEO company, Zyppy, where they educate readers about SEO trends and best practices and guide them about the top ranking factors that help improve site traffic and ranking. He’s also working with startups and Fortune 500 companies as an SEO consultant.
Follow @CyrusShepard on Twitter
46. Russ Jones
Russ Jones is the Principal Search Scientist at Moz. He regularly engages with his over 9K Twitter followers about all things digital marketing. He’s also the SEO Advisor at Hive Digital and regularly speaks at top industry events and conferences like PubCon, SMX, SearchExchange, LinkLove, and IBM’s Netezza Conference.
His most notable accomplishment was leading the development of SEO technologies such as LinkSleeve, a link spam prevention tool; OpenCaptcha, a free distributed anti-spam solution: and Remove’em, a link removal service.
47. Dr. Pete Meyers
Dr. Pete Meyers is a marketing scientist and subject matter expert. He describes himself as “the keeper of the Algo History, the architect of the MozCast Project, and the watcher of all things Google.” If these titles sound like you’re dealing with “the wise one” in a medieval role-playing video game, that’s what he really is in real life.
Dr. Pete works on product research and data-driven content, acting as the medium between marketing and data science. He also built research tools to monitor Google, with MozCast–a weather report showing the changes in Google’s algorithm–as one of his best projects.
48. Will Critchlow
Will Critchlow is the co-founder and CEO of Distilled, an online marketing services company with offices in London, New York, and Seattle. His company also produces the online training platform, DistilledU and DistilledODN, an SEO split-testing platform.
He had spoken for top digital marketing events like SearchLove, MozCon, and Inbound, and continues to share his insights through Distilled and Moz blogs.
Follow @willcritchlow on Twitter
49. Julia McCoy
We may be biased, but our own CEO is a great resource in the industry of content marketing to follow.
Named an industry thought leader by Forbes, Julia McCoy has been on the roll providing top online content for clients in different industries through Express Writers. She’s also consistently publishing every week everything content marketing-related on Express Writer’s Write Blog.
Besides being the head of Express Writers, Julia is a serial content marketer devoted to staying at the forefront and leadership of our beautiful industry of content marketing. She is the author of two Amazon bestsellers, Practical Content Strategy & Marketing and So You Think You Can Write?. She has even developed two industry-leading courses guiding beginner and professional content marketers on how they can create content that converts. She’s been doing a few workshops and webinars lately too!
Follow @JuliaEMcCoy on Twitter
See our top 40+ recommended #marketing experts to follow on Twitter, feat. @dr_pete, @dannysullivan, @bill_slawski, @Marie_Haynes, @rjonesx and more Click To TweetYou Can’t Go Wrong When Learning From the Best
And there you have it! Our list of the movers and shakers of the digital marketing space.
Of course, there are plenty more digital marketing experts who are doing great things, but we wanted to highlight these guys as their presence in the industry can’t be denied.
Before you hop on over to Twitter to follow, can you think of any other digital marketing experts?
Let us know in the comments!
