create authority content

#ContentWritingChat Recap: How to Create Authority Content for Serious Return in Your Blogging with Julia McCoy

Are you wondering how to create authority content for your blog to see major results online? This week’s #ContentWritingChat is especially for you! Our chat participants shared some amazing advice that will have you creating high-quality content in no time at all.

#ContentWritingChat Recap: How to Create Authority Content for Serious Return in Your Blogging with Julia McCoy

Our CEO, Julia McCoy, joined in as a guest host for this week’s chat. Considering she provides valuable content on our own blog and for other websites, she’s a great person to teach all of us how to create authority content. Now, let’s dive into the recap!

Q1: 2 million blogs go out daily. How can you create content that positions you as an authority in your field online?

There are obviously a lot of blog posts being published on a daily basis. This makes it hard to stand out online, but it can be done if you position yourself as an authority. How do you do that? Check out this advice from the chat:

Julia’s advice is to have something to say that actually matters. She says you need to know your audience, write to be read, and be consistent by always showing up.

Lexie’s advice is to make sure you know your audience so you can truly connect with them. This is going to help you build trust, therefore establishing you as an authority with your targeted audience members.

When you provide practical, actionable advice that addresses the needs of your audience, they’ll appreciate you for it. When they see that you can solve their problems, it starts to build your authority and keeps them coming back for more.

Don’t forget that you need to use data and cite sources to back up the points you make. You don’t want anyone questioning whether or not your content is reliable.

Focus on YOU. You should always strive to do your best when you create authority content.

If you want to be an authority, you have to earn it. Kristen said you need to be dedicated to your audience and to quality writing.

Q2: Discuss how to find and reach your audience personally to create authoritative content at is of specific value to them.

Are you wondering how to find and reach your audience when creating content online? Here’s what you need to know:

Julia shared some great tips for getting to know your audience. She suggested researching your market with Facebook Audience Insights and Google surveys. For your existing audience, you can email your list a survey that asks questions you want answers to. Then, hop on the phone with a few clients and have a chat.

Social listening is a great way to essentially eavesdrop on your audience. Figure out which platforms they spend the most time on and locate them. Pay attention to what they’re posting and talking about.

A great way to perform social listening is through Twitter chats. Cheval knows how beneficial they are when it comes to finding your target audience.

Javier suggests checking out some online forums and chats where your audience is hanging out. Be present on those platforms by engaging with your audience. Figure out what they’re struggling with and you can create content that solves their problems.

Facebook Groups are a great place to hang out! You just need to find the ones your audience spends their time in. Then, pay attention to what they’re saying!

As Seth pointed out, we can also learn a lot about our audience from the data we’ve already obtained. Check out your Google Analytics to learn more about who your audience is and what they’re interested in, for example.

Q3: What is one of the top authority content formats that earns SEO rankings, authority, speaking gigs, and organic leads?

What’s the winning content format that can do all of those things for your online presence? Here’s what some participants from our chat had to say:

For Julia, she’s all about the power of blogging. She knows the benefit that high-quality, written content can have.

Lauren feels that when you create authority content, any format can work. It’s more about providing good, unique information for your audience to consume.

As Lex said, it can also depend on your industry and your audience. You have to figure out what works best for your target audience, but also what works well for you in terms of creation.

Shelly knows that case studies can get major results when shared online.

Beth recommends writing blog posts that are at least 2,000 words to boost SEO. To build authority and speaking, she suggests trying podcasts or video. And for organic leads, valuable downloads are a great opportunity.

Q4: If you outsource content that positions you or a client as an authority, how can you make sure the writer is at that level?

If you’re going to outsource your content creation, you’ll want to make sure you choose a great writer. You want someone with experience and skills so you’ll be confident they can get the job done. Here’s some advice when it comes to outsourcing your writing:

Julia’s advice is to hire a writer that has industry knowledge in your field and amazing online writing skills. Once you do hire someone, she suggests that you continue to work with them closely. Reward your writers and help them grow to encourage progress.

As Jack said, hiring a first timer might be cheaper, but it’s also risky. You don’t want to waste your money on works that’s below your standards or littered with errors. You’re better off vetting writers to find the right fit.

Sarah agrees that a vetting process is essential. She suggests checking a lot of their past work to ensure they have the skills you need.

As Carla pointed out, getting references is always a great idea. See if there are any other bloggers or industry professionals that can recommend someone. It’s always great when someone can vouch for their work.

Ken suggests getting samples from the writer that showcases their knowledge in your field. Closely review the first bits of work they submit to you.

Lexie agrees that asking for samples is a must. As she said, you wouldn’t want to hire someone without seeing their work first.

Q5: What are some do’s in creating authority content?

If you want to create authority content for your blog, there are a few things you absolutely must do! Want to find out what they are? Check out this advice from the chat:

Julia said you need to know your audience, first and foremost. She also said it’s important to develop brand style guidelines for a consistent voice. You can even hire great writers and editors to help you out.

Sarah’s advice is to know your audience and create helpful, relevant content in a format they love.

Make sure you’re doing your research and answering the questions your audience has. Your content should serve a purpose.

You want to make sure your content solves a problem your reader is facing and present the information in a way that’s easy for them to understand.

Sabjan said to understand your audience and provide what they want.

Include research, interviews, statistics, images, and video content. As Stephanie said, you should never beef up your article with fluff.

As Jim said, you need to make sure your facts are right. There’s nothing worse than publishing an article with the wrong information.

Beth’s advice is to try to be original in your style and point of view. This will help draw people in and help them connect with you. You want to share your own experiences as well, as it helps tells your story.

Q6: How can you create awesome visuals to accompany authoritative content?

We can’t forget that our written content needs great visuals as well. How do you create ones that stand out? Here’s some advice:

As Julia said, our team develops short infographics for authority blogs. We also have our designer create visuals sized for every main social media platform. Each graphic is branding in our color scheme.

Jennifer, like many others, is a big fan of Canva. They’ve made it easy to create professional-looking graphics.

Another Canva fan! For those who are searching for stock photos, Death to Stock is a great one to check out.

Maria suggests following a color scheme for the images you create. This helps them stand out as being unique to your brand. You also want to use high-quality images. You can even edit stock images to help your graphics stand out online.

If you’re not great with design, there’s no shame in hiring a designer. Adam said it’s helped him seeing better results online.

Q7: What are some processes to fine tune, perfect, and publish a killer piece of authoritative content?

What do you need to do in order to create authority content for your blog? Here’s what you need to know:

Julia suggests having a workflow with stages developed and support members in place. She also said you should take your time at each stage, instead of rushing it.

Some key stages in order to create authority content include: researching trends and keywords, brain dump, outline, write, edit, design graphics, and prepare to publish.

Sarah said you should write, revise, and edit. She said to step away from the content for at least 24 hours before proofreading or have someone else do it.

Danielle agrees with leaving time in between a final edit. It allows you to see your work with a fresher perspective.

Remember that first drafts are rarely read to publish, which is totally okay. That’s why you need to make time for editing. Cristy said having someone else take over the editing process is helpful. They’ll catch mistakes you missed.

You want to define the point of your post, outline top talking points, and make sure the tone matches your target audience. Those are all essential steps for a great post.

Lindsey suggests creating a checklist in a tool like Trello to keep you on track. You can outline what you need to do before, during, and after when creating content.

Q8: Which brands or marketers stand out as an authority online through the content they create? Tag them!

Which brands or marketers can you learn from? Check out these great content creators:

You’ll want to add Julia’s favorites to your reading list!

Are you following any of these content creators?

Knowing your audience, sharing great visuals, and storytelling are all essential. Cristy feels these brands do a great job at that.

Content Marketing Institute always does a great job!

Lexie shared some great resources as well! Search Engine Journal, SEMrush, Sprout Social, Content Marketing Institute, and even the Express Writers blog are great places for high-quality content.

Want to join the next chat? Follow @ExpWriters and @writingchat, then join us every Tuesday at 10 AM Central Time!


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