Howdy, folks! This week, I wanted to talk about something I’ve seen everywhere online recently, either in tangible topics or in a thought behind the topic.
It’s the fact that “NOW is the best time to jump on the bandwagon of content.” And I don’t really like to call it a bandwagon. It’s more like a strong, sure era than just a passing thing. Make that word “era” decade, or century. Literally—content isn’t going anywhere, anytime soon.
Why Today is The Best Content Era (No Excuses For You To NOT Create!)
Joe Pulizzi of Content Marketing Institute recently talked on this very topic: This Week in Content Marketing: Why the New Golden Age of Marketing Is Now, read full blog on CMI. Besides the host (Robert Rose) being quite hilarious (including discussing “inner goddess”, the “Christian Grey of marketing” and more), this is an overall great listen.
Agency Says Content Is Their Biggest Opportunity: In the CMI blog was also a mention to another great resource, an AdAge post: Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues. The agency showcased, Profero, said that “content is the biggest opportunity for us.”
How Agencies Can Survive in a Content-Driven World by Joe Lazauskas on Contently. This is an interview blog with Steve Rubel with a lot of good insights on how content marketing is at the top of the curve today, and how to do content if you’re in a tight niche, where it’s hard to think of unique things. Finance and technology are mentioned as intriguing industries where it’s easy to spark interest.
How To Dominate Content Marketing in 2015 by Neil Patel via Forbes: his #1 first tip is guest blogging. And we absolutely agree. Then, it’s all about user centric content, instead of focusing on SEO; and more good tips follow. A must read.
And, to make sure your content is the best as you take on this era of content, take a look at this great post:
How to Do a Content Audit (& Why It’s Worth It) by Heather Lloyd-Martin. If you’re not sure about a content audit, what it is or how and why to do it, you need to read this post. It’s a great, clearly written piece about the necessity of content auditing.
