Content Strategy
Awesome Blogging: 20 Tips From An Expert
About 15 years ago, it was virtually unheard of for businesses to have their own blog. At the time, blogs were mostly diaries in disguise (Livejournal, anyone?), and very few…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Great Copywriting in Action: The Big Bang Theory
As copywriters, our goal is to make an impression. The businesses enlisting our unique services depend on our skill and talent. And they depend on more than sheer technical knowledge;…
SEO & GEO
7 Ways Content Can Get You High Content Rankings in SERPs
You’ve heard it repeated over and over, ad nauseum. It’s a cliched phrase. And yet, we’re going to say it again anyway (with enthusiasm!), because it’s true: Content is king.…
SEO & GEO
Google Pirate Hits the Web
Argh, me mateys! There be fewer torrents ahead! Who doesn’t love pirates? Google, and those of us who take pride in our creations from movies to music to content. We’re…
Copywriting Craft
How to Humanize Your Content & Appeal to Your Readers
Did you know that the average consumer is bombarded by over 5,000 advertising messages each day? According to Moz, the daily device user “wields more computing power in their hand…
Copywriting Craft
Top Blockbuster Movies Hunger Games and The Hobbit: How They Can Inspire Copywriting
Since the 1920’s, movies have inspired us and elicited the most powerful emotions in the human gamut of experience. They have horrified us; made us weep; overjoyed us, and allowed…
Copywriting Craft
How To Kill Content: Learning Copywriting From Tarantino
No matter your taste in films, you’ve probably heard of Quentin Tarantino. Born in Tennessee, he wrote, acted, produced, directed, even created the soundtracks, and edited more than 23 films.…
SEO & GEO
Can Spammy Comments on Your Content Cause A Google Penalty?
You’re the king or queen of combating spam; you’ve worked hard to keep it off of your website and blog by following all of the white hat SEO tricks. You…
Copywriting Craft
Great Copywriting In Action: The Wizard Of Oz
The world of cinema didn't start with the first Transformers film (thank goodness!), even though there have been about a hundred sequels to it (or is that just me?). You…
Quarterly notes from senior content marketers.
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