Content Operations
What is Content Marketing? (Video)
I’ve been practicing content marketing for nearly nine years now -- and I'm not the only one. There are thousands of us content marketers out there. Not to mention, the…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
5 SEO and Content Trends That Will Be Worth Your Time & Focus in 2020
2020 is coming at us, whether we like it or not. To stay ahead of the curve as knowledgeable marketers and website owners, what are the most important factors you…
Content Strategy
Stop Scaring Your Followers Away: 10 Scary, No-Good Content Marketing Tactics to Quit Doing
Do you know what’s super spooky? The easily avoidable content mistakes happening all. The. TIME. It’s almost 2020 – a year people used to dream about when they thought of…
Content Strategy
Our Editor Went to the Digital Summit Detroit 2019 Conference: Top 3 Insights
This is a guest blog from our staff editor, Jillian. Ah, marketing conferences! If you’re anything like me—you cherish these days away from the office to soak up as much…
Copywriting Craft
How to Grow Your Inbound Traffic by Writing Evergreen Blog Posts
This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment…
Content Operations
My 8-Step WordPress Blog Post Optimization Checklist for SEO (Video)
Are you search optimizing, or SEO’ing, your blog posts correctly in WordPress before you hit that Publish or Schedule button? Pre-publish optimization in WordPress is SO important, I can’t even…
Content Strategy
Explaining Our Content Strategy Services at Express Writers (4 Ways We Can Strategize & Save You Time)
This blog was updated in October 2019. This will hardly come as a surprise, but we love content. ❤ Our entire business is built on content, but it goes beyond…
Copywriting Craft
Your Guide to Home Office Optimization: 10 Tips and Tricks from a Work-at-Home Content Manager
This is a guest post from our content manager, Korilynn. Facts: An efficient workspace is more than just moving some papers and keeping your desk tidy. In my role as…
Content Operations
How Effective Is Evergreen Site Content for SEO & Websites?
This post was updated October 2019. Most websites live and die by search engines. Searches drive 34.8% of all online traffic, so it shouldn’t surprise you that, on average, 27%…
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