Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Content marketing is continually reaching new heights. The content marketing examples out there right now prove it. Storytelling, imagination, deep research, creativity, innovation… All of these elements and more are…
How do you track your content marketing successes (or failures, to learn from and improve next time)? It all boils down to tracking the right content marketing KPIs. Note that…
To start off 2020 with a bang, we’re taking a deep, researched look at what went right in content in the past year. We're looking at... Content pieces with huge engagement.…
Ever asked yourself, "Where should I invest my marketing budget?" What about this followup question? "How much do companies spend on marketing that doesn’t work?" Because, let’s be real –…
Google’s done it again. On October 25, 2019, Google BERT hit the scene. Boy, it has been a rollercoaster. Within the first few days of its release, many people saw…
I’ve been practicing content marketing for nearly nine years now -- and I'm not the only one. There are thousands of us content marketers out there. Not to mention, the…
2020 is coming at us, whether we like it or not. To stay ahead of the curve as knowledgeable marketers and website owners, what are the most important factors you…
Do you know what’s super spooky? The easily avoidable content mistakes happening all. The. TIME. It’s almost 2020 – a year people used to dream about when they thought of…
This is a guest blog from our staff editor, Jillian. Ah, marketing conferences! If you’re anything like me—you cherish these days away from the office to soak up as much…
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