Content Operations
The Whats, Whys & Hows of Google Authorship
So, you’ve set up a Google+ account! Now you’re on your way to legitimacy in Google’s eyes. But you’re not there yet. That’s where Google Authorship comes in. A few…
Content Operations
Social Media
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Content Operations
Social Media & Blogs: Making Your Posts More Social
We’ve spent a lot of time predicting what 2014 will hold for small businesses and their online content strategies — from the evolving fate of SEO to key Social Media…
Content Operations
A Guide To Google+ The Stats, Beginner Terms, and Keys for Success
We’ve shared this stat before, but it bears repeating. A Moz blog on Google Plus reported that “after Page Authority, a URL's number of Google +1s is more highly correlated…
Content Operations
Consistency Is Key for Social Media: 20-Step Management Guide
We’ve already established that going social for your business in 2014 is not a matter of if, but why. Armed with that knowledge, we thought it was only fair to…
Content Operations
Social Media: Optimizing Those Little Pictures, Posts, and Shares
You’re out there. You’re writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all…
Content Operations
A 2014 Social Media Guide: New Trends and Solutions to Live By
In 2013, the importance of social media in a successful business marketing plan became undeniable. According to Eloqua, “a reported 78 [percent] of companies now have a dedicated social media…
Content Operations
How to Create Killer Seasonal Content For Your Social Media & Blogs
So the holidays are here—we are in the thick of it. Did you hit a store on Black Friday to buy five TVs you didn’t need just because they were…
Content Operations
How To Win at Social Media Copywriting
Social media: it’s become the standard for how we communicate, connect, and synthesize world news. Today upwards of 70% of the U.S. population has a profile on at least one social media…
Content Operations
How to Write a Press Release that Wins on Social Media
Before the rise of social media giants such as Facebook and Twitter, marketers were faced with the challenge of how to write a press release that would reach millions of…
Content Operations
10 of the Best Social Media Writing Tips
Social media is all around us. What started out as a way for college students to stay connected with one another has now consumed the business world. Most businesses that…
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