epic content marketing

#ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland

Did you miss #ContentWritingChat this week? There’s no need to worry because we have a value-packed recap for you to check out! Keep reading to find out what you missed from Tuesday’s chat.

#ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland

Our guest host this week was Tor Refsland. He’s an award-winning blogger, a productivity coach, and an entrepreneur. Tor joined our #ContentWritingChat to talk all about content marketing and he shared some amazing tips with us!

Q1: What do the words “epic content writing” mean?

What does “epic content writing” mean to you? Our chat participants had their own interpretations of the phrase, which they shared with us. Check it out:

Pamela said epic content is in-depth and high quality. She knows how important it is to provide useful and accurate information for your audience to consume.

Epic content is content that’s created for your audience. If you don’t write with your audience in mind, how can you ever expect them to read it?

Your content should be engaging and tailored to your unique audience. That’s the key to reaching them and drawing them in!

Julia knows epic content writing will evoke some sort of emotion within your reader. It may shock them, or leave them in awe or utter gratitude after reading what you’ve written.

Q2: Why is it so important to make your content epic?

Now that you know what epic content is, you might be wondering why it’s so important for you to create. Let’s find out:

As Tor said, you only have one chance to make that first impression online. You should strive to over-deliver with your content, which is sure to make your audience fall in love.

Tara knows that we all want our content to be seen! If you spend a bunch of time and effort creating something, you expect great results.

Epic content can build your authority in your field. As Pamela said, you should ask yourself what you want to be known for. Then, choose your content topics accordingly.

Not only does great content build your authority, but it also helps establish trust with your audience. Through your content, they start to see that you really know your stuff.

If you consistently produce epic content, it’s going to help you stand out and get noticed by your audience. And they’re sure to keep coming back for more!

Q3: What can epic content do for your brand and business?

So, what exactly can epic content do for you? We have the answer! Take a look at what some of the participants in Tuesday’s chat had to say:

Tor said epic content can position you as an authority in your niche. Once you’ve proven yourself as an authority, you can influence more people and it allows you to charge a premium price for products and services.

Katria said your content can give your brand credibility, a human voice, and a reason for people to keep visiting your site.

Creating epic content on a consistent basis can help generate awareness for your brand, establish you as an authority in your field, and help you build a connection with your readers.

Do you want to be the go-to person in your field? Of course! Brittany knows your content can help establish your brand’s presence and position you as a leader in your industry.

Great content can also become amazing word-of-mouth advertising for your brand. When people read something epic, they can’t help but to share it with their friends.

When you put the time and effort into crafting amazing content, it shows your audience you care about a particular topic/industry as much as they do.

Here are Express Writers, we know just how important epic content can be! Julia shared a link to our recent case study all about how content fuels the Express Writers brand.

Remember that your content is an extension of your brand, so make sure you’re only publishing the best!

As Bill said, holding yourself to epic content standards will keep you accountable to your followers. You don’t want to let them down, after all!

Q4: How important is it to find your voice when it comes to creating epic content?

Finding your voice and injecting that into the content you create is so important! Here’s why:

Tor said the only way to truly stand out and attract people to your tribe is to write in your own voice. That’s what will draw people to you and make them like you and your brand.

Julia feels it’s crucial to know your voice. She said to be confident in using it!

As Megan said, your voice is what makes your content unique. It provides that human connection your readers are seeking.

Once you have found your voice, you should stay consistent by using that same voice with every piece of content you create.

Q5: Why do you think most people are struggling with creating epic content?

Why do some people struggle with creating epic content? Find out:

Don’t take shortcuts. Epic content takes time and effort to create. There’s no way around that, friends!

Tara said to ditch the imposter syndrome if you want to create epic content. She encourages everyone to own their expert status!

Many struggle because they don’t know their audience well enough. You need to know and understand your audience in order to create the right content for them.

It can take time to understand your audience and figure out what they truly want. If you aren’t sure what to write about, ask them what they’d like to see. They’ll tell you.

Remember: Writing is hard and it takes practice to create something great. You need to keep working at it and your skills will get better.

Q6: Is epic content enough to stand out in the overcrowded marketplace?

Is amazing content enough to help you stand out online? We asked and you answered! Here’s what some participants had to say during the chat:

Tor knows it’s all about a combination of epic content and epic promotion if you want to stand out online.

Epic content requires epic marketing! To get more eyeballs on your content, you need to spread the word about what you’ve created.

As Lex said, epic content gets people through the door. You need to provide a great product and an amazing customer experience if you really want people to take notice.

Zachary agrees with Lex. Customer service is so important when it comes to your brand.

Tony knows epic content is great, but engaging your audience is one way to truly stand out with your audience.

People need to like you if you want to succeed as a brand! Focus on making that personal connection with your audience.

Jessy got it right with her answer. You need to be human, engage with your audience, and provide help when they need it. Don’t forget that excellent customer service is a must, too!

Q7: What is the best way to get more eyeballs on your epic content?

So, you’ve created this amazing piece of content. Now what? You need to get people reading what you’ve created! Here’s how to do it:

Tor suggests promoting like your life depends on it! Start spreading the word about your epic content.

Promote, promote, promote! Don’t forget to spread the word about your own content.

Have a promotion strategy in place so you can test to see what works and what doesn’t.

Get to know your audience and figure out where they’re spending time online, what makes them convert, and more. Understand them so you can create and promote with them in mind.

Make use of social media and your email newsletter for promotion. You can also help spread the word through speaking engagements and conferences.

When scheduling for social media, make sure you’re hitting multiple time zones to reach extra eyeballs.

You can use influencer relationships as a way to spread the word about your content.

Zala said sharing is caring! Make sure you’re sharing the content others create and they’ll be more likely to return the favor by sharing yours, too.

If you want people to share your work, make it easy for them to do so. Providing great content will keep them coming back.

Zachary said to become a valuable member of your community. Contribute and be of service instead of only promoting your own content. That’s a must!

Q8: If you have epic content and PR, is that enough to run a profitable business?

Is epic content and PR enough to succeed? Here’s what we found out in the chat:

Tor said to know how to monetize in order to turn a profit. You have to start by connecting with your audience and serving them.

Julia said YES because that’s exactly what she’s been able to do here at Express Writers.

If you’re a service-based business, you probably need some clients to make a profit!

Debi said everything needs to be in synchronicity in order to run well.

Your product has to be as good as your promotion. User experience and quality make a huge difference when it comes to business.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

write podcast e16 tor refsland

The Write Podcast, Episode 16: How to Not Be an Annoying Content Marketer & Win the Notice of Influencers with Tor Refsland

This week, I sit down with Tor Refsland, an award-winning entrepreneur and blogger, and the creator of Tor has caught my eye for a long time, and our episode was dynamic (as I knew it would be)!

This is an episode you won’t want to miss – it’s jam-packed with amazing, inspiring and fun lessons for every content marketer.

In the last year, Tor has won awards for his blogs and continues to stand out as a top performer in the world of blogging and entrepreneurship. In just eighteen months, he’s a shining star in the blogging world (an amazing feat to do nowadays, with the rise of bloggers everywhere)! Jon Morrow even awarded this guy “Most Epic Blog Post.” That’s a big deal: Jon Morrow is one of the top bloggers in the world. He’s a self-taught guru. One time, he learned how to be a SAP Consultant, then was immediately head-hunted to be a SAP Consultant for one of the largest companies in the country! Tor is even a public speaker, garnering an audience of 3,000 for one of his public sessions in Nice. (For more amazing feats by Tor, read here.)

How did Tor climb to such fame in less than two years? How did he build thousands of followers, organically? Listen in to find out!  Today’s episode is inspiring – and it’s perfect for any entrepreneur or content marketer who wants to learn to increase productivity and get the biggest possible ROI from all of your marketing efforts!

write podcast e16 tor refsland

The Write Podcast, Episode 16: How to Not Be an Annoying Content Marketer, Win the Notice of Influencers, & More with Tor Refsland Highlights

  • What is content marketing? In the words of Tor, Content Marketing is the desire to “provide awesome value.” Learn how he does it every single time.
  • How Tor left a six-figure company to find his purpose and get started in content marketing. After two decades of helping founders and CEOs build their dreams, he decided to jump in and start doing it for himself.
  • How he quadrupled his productivity at one of the largest companies in Norway. And how he applied what he learned to his first business,
  • How he built 3,000 followers organically at his first company. And what steps he took to reposition himself and his brand for better results in just three days.
  • Tor’s “pre-free technique.” How to create an opt-in form and landing page to test your product, and how he used this tactic to drive over $6,000 in sales for his course.
  • How Tor won the respect and trust of his audience by being transparent about the content and offerings of his free and paid courses. And how you can apply this approach to your online marketing, as well.
  • How he created an MVP (minimum viable product). One of the most important things Tor learned is to survey his audience and deliver the content type based on what they wanted.
  • How audience differs. To be a good content marketer, Tor believes people must learn that it’s not about what you Tune in to learn about how audiences differ and how you can find out what format your audience wants!

Favorite Quotes to Tweet

'The secret to growing your tribe fast is removing your ego ENTIRELY from the equation.' @TorRefsland Click To Tweet 'Over-deliver like CRAZY!' [email protected] Click To Tweet 'It’s not about what you want to do for your audience, it’s about what they want from you.' @TorRefsland Click To Tweet 'You’re just a caretaker for the blog. You’re there to serve THEM = your audience.' @TorRefsland Click To Tweet 'Provide value again and again without expecting or asking for anything in return.' @TorRefsland Click To Tweet

Links Mentioned

This Episode Is Sponsored By Search Engine Journal!

Get 15% off the November 2 SEJ Summit with coupon code EXWSEJ, at!

Today’s episode is sponsored by Search Engine Journal! Meet me and five of my staff members from Express Writers this November 2, at the SEJ Summit in NYC! This is a one-day conference tailored for search marketers, featuring several experts from Google and other industry experts in a full day of 11 sessions and 6 Q&As. I’ll be there giving away 25 free copies of my bestseller So You Think You Can Write? Get your free copy, find me there, and I’ll sign it! Grab 15% your tickets now using exclusive Write Podcast coupon code EXWSEJ at


For great content services, visit our Content Shop.