25 Web Content Creation ROI Tips: Copy That Sells (Infographic)

Creating great web content online is the best way to help push site conversions and bring in awesome new clients. But, how can you create content that sells? In other words, have content ROI? Content that is crafted well has the ability to return on investment, or ROI, for your brand. In this infographic, we take a look at the top reasons you need great content, with 25 useful, fundamental tips to help you get knee-deep in the creation of copy that sells. Full transcript below. Enjoy! And if you like this, we’d love a share and comment! 

25 Content Creation ROI Tips For Copy That Sells infographic


Why is Awesome Web Content Vital?

  • You have approximately 8 seconds to convince someone to stay – after that, you could lose them.
  • Around 96% of site visitors are not ready to buy yet, and content keeps them coming back until they do.
  • If you create and publish around 31-40 landing pages, you’re likely to generate 7 times the amount of leads than those who don’t. And 40+ generates 12 times more.
  • Visual content like product videos can increase purchases by 144%.
  • Research shows that Google consistently ranks posts over 2,500 words. 

25 Surefire Ways to Create Web Content that Sells (Content ROI)

Here are some great ways to create wonderful content that can help boost your sales and bring you ROI.

  1. Emotions Help Motivate. Emotions are an incredible way to motivate clients to act. Peer pressure, self-improvement tips, and more are excellent motivators. Weave these in your copy. 
  1. Create a Sense of Urgency. When writing your content, make sure you create a sense of urgency. Show that there is a demand for your product. Tie in brevity to urgency to compel your reader.
  1. Create a Case Study. 63% of UK marketers think that case studies are excellent marketing tactics. You can use them to show customers information about your company and product, convincing them to choose you.
  1. Create Evergreen Content. Well-researched, in-depth, long-form blogs that answer timeless questions are considered evergreen. These pieces can convert readers and rank you high in Google if done right. And, they’ll always stay relevant.
  1. Have Excellent Headlines. Half of your content creation time should be spent coming up with a persuasive headline. Make it useful, have urgency, be unique, and specific. Plug in power words and adjectives to transform an otherwise typical headline.
  1. Don’t Be Afraid to Have a Conversational Voice. Think of this like how you’d talk to a client who is also a friend over coffee. Enrich your content with a lively, fun, conversational tone. This can help immensely with building connections that will convert. 
  1. Find Your One “Thing.” Each company has a “thing” that sets them apart – yours included. Find your “thing” and focus on it with your content.
  1. Research Audience Needs. Content that sells needs one crucial element – audience research. Know what your audience needs and create content they can use.
  1. Stay Authentic. Marketing now requires authenticity, especially if you plan to market to millennials. Be unique, for example showcasing pictures of your office on Instagram, and your daily grind—and have fun while you’re doing it. Your brand fans will love it!
  1. Create a Plan for Content. Plan out your content through various tools such as editorial calendars. You will find it easier to maintain a consistent content plan with one.
  1. Make Important Info A Focus. Simple tip, but a vital reminder. This goes for pricing, calls to action, and any other pertinent info. Don’t let it get lost on site or else you’ll lose visitors. 
  1. Refine Your Approach. Compile a full list, or “brain dump,” of your ideas for content pieces. Next, narrow down and refine your approach. Create content on just a few of your narrowed-down, hot topics for impactful results.
  1. Make Vital Points Standout. People only read about 20% of all of the content on your page – make what you want them to see stand out from the rest.
  1. Remove Distractions. Too many choices can create higher levels of anxiety for visitors, which can negatively impact conversion rates. Focus on your highest seller or main pain point and dwindle down anything else.
  1. Make Your Content Easy to Scan. Only 16% of readers will read all of your blog content, but 79% of visitors will scan. Writing easy-to-scan content will help you reach out to every visitor and reader. Break your content up with sub-headers. 
  1. Use the Power of One. The “power of one” helps you establish one big idea that you can focus on. This can often be your one “thing,” as well. Focus on one thought for every page or post.
  1. Know Which Content Types Work Well. Multiple content formats are excellent, but before you jump into each, make sure you know which ones will work the best. Test, analyze, and check the engagement of your content types; and tweak or change your habits accordingly. 
  1. Utilize Visual Content. When an image is used, tweets see more engagement with 18% more tweets, 89% favorites, and 150% re-tweets. And Facebook saw a growth of 3.6x in the amount of videos used on the channel.
  1. Write Long-Form Content. Long content gives the perception of added value, making people more likely to trust and read. Posts over 2,500 words also do very well in the rankings.
  1. Create Relevant Content. You don’t want content that is outdated or doesn’t make sense to your audience. Instead, write content on trending topics within your industry as well as content you know your audience wants and needs to see.
  1. Bloggers, Include a Subscription Box. Email subscription boxes are a great way to give visitors access to content, eventually converting them into leads. (For every $1 spent on email marketing, average revenue is $44.25.)
  1. Test Different Calls to Action. Just by changing and testing the copy on their calls to action, Mozilla saw higher download rates for Firefox. They went from “Try Firefox” to “Download Firefox – Free”, and saw more clicks. Try and test actionable verbs and adjectives to convince people to click, purchase, and share your products and content.
  1. Define Your Conversion Metrics. Define your conversion metrics by taking a look at the patterns and amount of people interacting with your content. This can help you know which content pieces work best.
  1. Create Co-Branded Content. Working with an industry partner can bring your content to a wider audience. Consider getting together with even a competitor company to co-brand content like e-books to expand your reach.
  1. Be Assertive In Your Writing. No one knows your product and services like you, which means you shouldn’t write hesitantly. Write with assertiveness once you know you’ve researched your facts and are presenting knowledge, and you’ll be able to convert more people.


SiteProNews |

serpIQ l

Hubspot |

Allison Enright |

James Scherer |

Caroline Malamut |

Alan Harris |

Zach Bulygo |

Copyblogger |

Jay Baer |

Mark Evans |

Jason Nelson |

Nischala Murthy Kaushik |

Neilson Norman Group |

Marketing Experiments |

Neil Patel |

Christian Gillick |

Michael Masterson |

Michael Karp |

Victoria Hoffman |

Laura Brown |


outsourcing blog writing

25 Reasons for Outsourcing Your Blog Writing

With over 91% of marketers embracing content marketing today, in-house is out when it comes to content creation!

But what exactly does this mean? Does it mean your in-house writers are defunct and outsourcing is the only way to get content today? Of course not! Most companies have use for in-house writers, and they won’t be entirely defunct anytime soon.

That said, though, outsourcing your blog writing is becoming a popular decision, and many companies are utilizing a mix of in-house and outsourced content creation to run their businesses and boost their content output.

In 2014, 62% of companies outsourced their content marketing. Today, marketers around the country are outsourcing a whopping 18% of their total content, and writing stands out as one of the most-commonly outsourced duties.

While it seems obvious that outsourcing your blog writing can save companies time and money, the impact goes far deeper than that! Read on to learn more about why you should consider outsourcing your blog writing, and how it can help your company grow.

outsourcing blog writing

Why Should You be Outsourcing Your Blog Writing?

The biggest drawback of content creation is that it’s time-consuming. Today, 10% of marketers spend between 16-20 hours each week on their social media content alone. When you expand that to blog writing, article publication, and graphic creation, it becomes obvious just how much of a burden creating great content can be for busy managers and business owners.

For many companies, this burden is just too much. Unfortunately, content is also too valuable to ignore. Companies that invest in content stand to enjoy the following benefits:

  • A bigger audience
  • Established authority
  • A rapport and engagement with viewers
  • Opportunities to turn leads into customers
  • The ability to tell your story
  • A platform to meet new people
  • The ability to stand out
  • Capacity to brand yourself as an expert in your industry
  • The opportunity to make money and increase the company’s bottom line

Companies who are outsourcing blog writing have more time to work on the business rather than in the business. In fact, professional blog writing can work to enhance all these vital benefits.

What Can You Outsource?

Today, you can outsource just about anything. Modern content creation is primarily web-based. It’s the process of researching, organizing, writing, and editing information for cyber publication. It’s not just writing, either. Aside from written material, content creation can include the following:

  • Graphics and pictures
  • Video Creation
  • Podcasts
  • Twitter Chats and other social interactions

Some of the most foundational components of content creation include:

  • Social media
  • Blogging
  • Web content
  • Landing pages
  • Sales pages
  • White papers
  • Press releases
  • Articles and documents
  • The creation of SlideShare presentations

And the list goes on!

While most companies want to create all these types of content for their online presence, few have time. This is where the decision for outsourcing your blog writing and other content creation responsibilities comes in!

25 Smart Reasons for Outsourcing Your Blog Writing

Whether you’re an old outsourcing pro or you’re looking at making the decision for the first time, here are the 25 top reasons for outsourcing blog writing:

1. Outsourcing Passes Content Creation Along To Professionals

If you don’t specialize in content creation, you’ll find yourself at a marked disadvantage. Professionals who specialize in the content industry know every nook and cranny, hidden detail, and trend. They understand every kind of content, and they work to best leverage it for their clients. This allows you to create better content across the board.

2. Not Everyone Can Write

We’ve said it before, and we’ll say it again: Not everyone can write, and that’s okay! Writing is a complex, learned task, and it’s often best left to the professionals.

We’ve always been advocates of investing in the right copywriter to enhance your content development efforts, and the skilled writers working behind the scenes of content creation companies can help you skip the stress, pain, and investment of doing it yourself.

3. Outsourced Content = Quality Content

When you work with an outsourced content creation team, you get a team of professionals that includes editors and writers. This helps ensure quality.

Each piece of content you outsource gets a detail-oriented review before it goes live. This helps prevent spelling and grammar mistakes and ensures that all your content is material your brand is proud to attach its name to.

4. Increased Reliability

When you work with in-house content creators, your projects can easily be stalled by someone getting sick or missing work. When you outsource, though, you’re working with a team, which means there’s always another writer to step in if someone drops out

5. Hands-Off Ease

Ever wanted to create a situation where you don’t have to think about your content at all? Outsourcing your blog writing can make it happen.

Content creation teams can create, manage, and post all your content for you, allowing you to kick back and enjoy the ride, without the hassle and burden of managing a team.

6. Quality SEO and Technical Knowledge

Outsourced content teams keep up-to-date on the latest content trends and understand the best strategies to further your business in the digital age. By working with them, you can enjoy quality, SEO-optimized content that adheres to Google’s current standards and ranks well online.

7. Lower Costs

Companies thinking about staffing an in-house content curation team need to consider the cost. It’s not simply a matter of finding and hiring qualified team members. This number also includes finding the space, tools, and budget for the entire department.

Outsourcing gives you the ability to reduce your overhead and focus on what matters the most: talented, professional assistance.

8. Large Talent Pools

Today, the best talent might be across the country from you. Fortunately, outsourcing your content allows you to access it. This is one of the many reasons outsourcing is such a positive move. It allows you to track down that perfect fit, whether it’s down the street or on the other side of the US.

9. Simplicity

If writing isn’t your thing or you just don’t have the time to manage an in-house staff, it’s fine to admit it that. But you must find a solution. An expert (outsourced) trade composed of writers who love their trade is the perfect fix.

10. Increased Output

If you’re looking to increase your content output, the decision to outsource blog writing could be the perfect approach. While in-house teams can only do so much, the sky is the limit with remote content creation.

11. Outsourcing Content Allows you to Focus on Other Things

Einstein was a terrible speller. His genius laid elsewhere. He was successful because he realized his time was best spent in the areas where he could excel. The same applies to you. It’s important to keep your focus. If you don’t excel in content development, it’s time to outsource and focus on what you’re good at.

12. Efficiency

As a business owner, you can’t do it all. The sooner you accept this fact, the better. You’re not a superhero. No one can do everything, and no one team can hope to manage every facet of your business—that’s why outsourcing is growing: it’s delegation without the additional overhead.

13. More Pronounced Web Presences

The more content you create, the better. HubSpot reports that companies that blog at least sixteen times a month earn 3.5x the traffic of companies who only blog between 0-4 times a month. When you outsource content, you can work with 5, 10, or 20 writers at a time to increase your web output and grow your online presence.

14. Time Savings

In-house content creation and development takes time. And let’s face it; it takes money, too! You’re paying your in-house employees (at least, we hope you are). It’s likely either you’re upping their pay to cover the new workload, or you’re overloading them at the same pay rate.

Either way, you’re not enjoying maximum productivity. Outsourcing allows the opportunity to create a robust, scalable, profitable content development machine for your business.

15. Outsourcing Blog Writing Makes Google Happy

Google wants high quality results for their search engine users. They even took special pains to mention the need for expert content in their 2015 Search Quality Evaluator Guidelines!

If your website is packed full of high quality, relevant copy, you’re going to be in good standing with the Google Gods and generate better SERP ranking.

16. Stronger Content

Partnering with a content development company, content marketing firm, or copywriting agency gives you immediate access to expertise, specialization (did you know you can hire expert content creators, who can write about financial, legal, medical, and other professional topics?) and proficiency it can be difficult or impossible to create in-house. This equips your brand with much stronger content, right off the bat.

17. More Productive Topic Brainstorming

Having trouble coming up with fresh topics for your company? You’re not alone. Keeping content fresh and unique can get challenging, after a while. Fortunately, an outsourced content team can help you enjoy more productive topic brainstorming, both now and in the future.

18. Fresh Perspective

One of the most invaluable benefits of outsourcing content creation is the fresh perspective offered by a team that isn’t in-house. Even if you live and breathe for your company, there is such a thing as being too close to it to see it objectively. An outsider’s perspective can improve and strengthen your current and future content.

19. Updated Knowledge

Teams that specialize in content, especially web content, are industry followers. If you hire an industry specialist to create your web content, you’ll get the pleasure of working with someone who is up-to-date on essentials like SEO, content standards, and, most importantly, the trends in your industry.

20. Access to a Natural-Born Storyteller

According to Krystian Wlodarczyk of Search Engine Journal, content is most successful when the writer tells a compelling story. Unfortunately, storytelling is a talent. Some people have it, some people don’t. Natural-born storytellers are the heart of great content teams, and outsourcing your blog writing allows you to connect with them more immediately.

21. Better Quality, Without The Learning Curve

If you’re not overly familiar with how to create engaging content, how to format a press release, how to use backlinks to boost your SEO, or how to optimize images in blog posts, you’ll need to invest some serious time and resources in learning. Or, you could just hire someone who already knows all that to do it for you!

22. Content While You do Other Things

Outsourcing blog writing allows you to create content while you sleep, exercise, or enjoy a nice dinner with your family. Send out an assignment, have it completed while you go about your business. No muss, no fuss. How cool is that?

23. Peace of Mind

Managing a team is one of the most challenging aspects of content creation. This is especially true if you’re trying to train your team while you manage it. With an outsourced content team, though, all you need to do is send out your assignment details. Your team will take it from there, and you get the peace of mind that comes with knowing you’ll enjoy a job well done every time.

24. Access to Additional Capabilities

Even if you can’t write, design, or record video, there’s a content expert out there who can. Hiring or partnering with them allows you to access needed skills that you might not possess.

25. You Can’t Afford to Fail

The ultimate reason to outsource is this: failure is not an option! Your content affects everything from conversion rates to search engine rankings. You wouldn’t trust your company’s finances to just anyone, so why skimp on content development? You can’t afford to fail in this critical regard.

Prepare For Success With Your Outsourced Content Team

Content is essential for all great businesses today. In addition to establishing your expertise, it also exposes your company to potential buyers and drives potential customers to act.

As such, it’s way too important to let it fall by the wayside. When you outsource your blog writing, you equip yourself with a strong, professional team that’s at your beck and call. A smart use of your resources and time, outsourcing content creation is a functional business move that can set you up for a future of success.

Looking for the perfect team to help with outsourcing blog writing? Look no further than Express Writers – your one-stop-shop for an outsourced content marketing program. Visit our Content Shop today to learn more.