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writing for customers

Is Digital Technology Making It Harder To Connect With Customers?

by Adam Oakley
Is Digital Technology Making It Harder To Connect With Customers?

The digital age has introduced a number of advancements in the realm of communication. Never before in the history of mankind have people been able to connect so freely and easily to other people with similar interests. However, this increased level of connectivity comes with a cost. Human beings’ ability to empathize with others and … Read more

Categories Content Marketing Tags writing for customers

Writing for the Customer: The Artful Copywriter

by Adam Oakley
Writing for the Customer: The Artful Copywriter

Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl. I don’t want to toot my … Read more

Categories Copywriting Tags copywriter, copywriter tips, writing for customers
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