how to publish a Kindle ebook

Why & How To Publish a Book on Amazon Kindle (Infographic)

Do you know just how powerful the Amazon Kindle e-book marketplace is today? How do you get started when it comes to being published in this powerful arena? Learn amazing stats about the Amazon Kindle world and how you can get started publishing a great Kindle e-book in our infographic. Full transcript below. Don’t forget – if you found this useful, we love shares, comments, and spreading the love! 

Publish on Amazon Kindle infographic


Why & How To Publish a Book on Amazon Kindle (Infographic)

Did You Know? Crazy Stats About The Popularity of Kindle eBooks

  • 30% of American adults read an eBook last year.
  • Over 50% of American adults own a Kindle.
  • 5% of the books sold in the U.S. are Kindle eBooks.
  • Kindle is the most popular e-reader, beating both the iPad and the Nook.
  • Amazon has a 65% share in the eBook industry.
  • At least one quarter of the top 100 Kindle eBooks available on Amazon are published by Indie authors.
  • 3% of Amazon’s 90 million unique users spend time shopping for a Kindle each month.
  • The Kindle Fire monopolizes a 14% share of the global tablet market.
  • Kindle is Amazon’s top selling product.
  • Users who subscribe to Kindle Unlimited spend more on books than those who do not.

The State of Amazon eBook Publishing

 Let’s take a specific look at how Amazon dominates the eBook market.

  • Amazon is the largest paid search engine in the world.
  • Between 2008-2013, the number of indie published books went up 437%.
  • Women write twice as many indie best-selling eBooks than men.
  • Amazon now pays writer per page their readers turn.
  • Only 16% of Amazon’s best selling eBooks were published by large publishing houses.
  • Indie authors account for 40% of the income being paid to e-book authors.
  • 31% of the books in Amazon’s Kindle store are self-published.
  • Non-fiction readers pay more for books than fiction readers.

4 Top Benefits of Publishing A Kindle eBook on Amazon

  1. Traditional publishers offer a 15-20% royalty on net revenues. Amazon Kindle publishing offers a 35-70% royalty.
  2. In the Kindle store, the shelf life of a book is forever. Put that in contrast to a shelf life of 30-60 days in a traditional store.
  3. The Kindle store features more than 810,000 books.
  4. Amazon does some of the promotion for you: the site will automatically refer your book to people searching for books in similar genres.

6 Major Tips For How To Publish a Book on Amazon Kindle

  1. Invest in Kindle-ready, high-quality formatting. If you don’t know how to do this yourself, hire a professional or use a program like Calibre.
  2. Don’t undersell (or oversell) yourself. The best-selling books on Kindle are priced from $2.99-$3.99.
  3. Consider your genre. Self-published authors consistently outsell big publishing house authors in sci-fi/fantasy/mystery/thriller and romance genres.
  4. Pay attention to word count. Bestselling eBooks typically weigh in at 100,000 words or higher.
  5. Invest in a great cover. Even though this is an eBook, the cover is still one of the most important things customers are impressed by when deciding to purchase your eBook. Sites like 99 Designs or Crowdspring are great crowd-sourcing cover options. No matter what you chose, make sure you wind up with a .JPEG file of at least 200 pixels and a height/weight ratio of 1.6.
  6. Promote Your eBook! Sites like, and all offer free promotional platforms to help you get your book to the top.

Reference List

Pew Research Center:

The Guardian:






CNN Money:


Publisher’s Weekly:

WiseInk Blog:

Author Earnings:

MPR News :

eBook Editor:

Search Engine Journal:

Michael Hyatt:

How To Make Sure Your Brand Is Publishing High Quality Content (Infographic)

We know that content quantity and quality go hand in hand these days – without either you really can’t achieve footing in the content marketing sphere. So how does one ensure they are publishing high quality content, in the quantity of it all? Let’s take a look.

If you liked this infographic, we’d love to hear from you in the comments – and feel free to share the love! 

How To Make Sure Your Brand Is Publishing Quality Content infographic


73% of people would rather be informed by a series of informing and interesting articles than traditional advertising.

Interesting content is the top 3 motive for consumers to follow brands on social media.

78% of people believe organizations and brands that create quality content want to build positive relationships with them.

Content leaders who produce quality content receive 7.8 x more unique site traffic than content followers.

Creating quality content is the most effective SEO strategy.

Google released a new “Phantom algorithm” in April 2015 which places the quality of content as the top priority.

6 Dangerous Pitfalls that Always Lead to Poor Quality Content

First, let’s talk about what NOT to do. These six major no-nos will damage the relationship with your readers and tarnish your SEO efforts.

  1. Duplicate content will compromize your SEO strategy.
  2. Forgetting and not focusing on the user experience reduces the amount readers will share your content.
  3. Keyword stuffing & creating content that is not interesting to readers.
  4. Content that has spelling and grammar errors damages your credibility as an expert.
  5. Link-baiting titles that don’t lead to quality content undermine the trustworthiness of your brand.
  6. Failing to meet the needs of your readers will lead to a failure to build relationships with your customers.

5 Steps to Guarantee Quality Content Every Time

Marketers spend almost 1/3 of their budget on content marketing efforts. But are they asking themselves if what they produce is high quality? Here’s how you can make sure you’re always publishing high quality content to get the return on your investment.

Step 1: Who are you trusting to create your content?

If you’re relying on a nobody to create your content, you’re risking damaging your brand with poor quality that doesn’t resonate with your reader. Expert writers not only bring professionalism and experience to content creation in order to create accurate and stylistic writing. Expert writers also have a deep understanding of your niche and can create unique content that genuinely informs and interests your readers, i.e. if you are a legal company, be sure to hire an expert legal writer.

Step 2: Know what types of content performs well in your industry

Software helps you to identify and analyze what types of content work well in your industry. Buzzsumo helps writers to strategize their content marketing and create content that is statistically proven to work well.

Step 3: Plan content that has competitive edge

Software (we suggest SEMRush and BuzzSumo) can help monitor content created by competitors. Planning content strategically against the context of competitors’ content gives brands the competitive edge and creates quality content that readers love.

Step 4: Utilize the power of content auditing

Marketers use content auditing to uncover data that informs effective and efficient content marketing. Content auditing helps brands to ensure that the content they create is always high quality.

Step 5: Ensure that your content passes at least two pairs of critical eyes

Quality content should always read well, be void of spelling and grammar errors with clarity and concision. Even the most experienced expert writers may miss small errors in writing. Ensure that your content is proofread by professional editors.

What Types of Quality Content Can Your Brand Produce?

One of the biggest challenges for brands is to consistently create high quality content that remains high quality. Quality content comes in all shapes and sizes. There are many opportunities for your brand to create quality content.

Here are just a few types of content your brand can create:

  • Blogs
  • Web pages
  • Infographics
  • Whitepapers
  • Press releases
  • Social media content
  • SlideShare presentations
  • Storytelling through creative copy, etc.
  • Video content
  • Ads & email newsletters



Thomas Smale, Entrepreneur |

Chantielle MacFarlane, Unbounce |

eMarketer |

NewsCred |

Kapost |

Lee Odden, Top Rank Blog |