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running a podcast

#ContentWritingChat Recap: Launching & Running a Captivating Podcast in 2019 with Ross Brand

It’s safe to say that audio content is HOT right now. And it has continued to gain popularity over the past few years.

With more people jumping on the podcasting bandwagon, there’s a good chance the thought of launching one of your own has crossed your mind.

If so, you’re in luck! This #ContentWritingChat recap is packed with amazing tips for starting a podcast and making sure it’s a success.

#ContentWritingChat Recap: Launching & Running a Captivating Podcast in 2019 with Ross Brand

Our guest host for this month’s chat was Ross Brand. Ross is a broadcast consultant and talk show host. He’s been a guest on #ContentWritingChat before and it’s always a delight to have him join us!

Q1: What makes podcasting a content format worth considering in 2019? Is it something that anyone should do?

Before you dive in and start recording your first episode, we need to determine if podcasting is the right move for you. Here’s what you need to know:

Ross feels podcasting is a personal form of communication that has the potential to hold a person’s interests longer. As he pointed out, podcasts are great for listening while doing other things. And with average listening times longer than viewing times on videos, that’s definitely a plus.

Sarah also mentioned how podcasts are perfect for multitasking. You can easily tune in while working out, commuting, taking care of chores, etc.

Ross also said that not everyone needs to have a podcast. If you don’t enjoy podcasting, don’t force it! Consider your talents and where you really shine. That’s where you should direct your focus. You’ll also want to consider whether or not your target audience listens to podcasts. If they aren’t listening, it probably won’t be worth it.

Jason agrees that podcasting isn’t necessarily for everyone, but it is something anyone can do if it’s where your heart is. Getting started doesn’t have to be difficult and we’ll share more tips on that in a moment.

These stats are proving the growing popularity of podcasts! 32% of people listen to a podcast at least once per month, but many tune in more frequently. Wouldn’t you like to throw your podcast into the mix? If the answer is yes, keep reading!

Q2: You’re ready to get started with your very first podcast… What are the essentials that you need?

Don’t fall into the trap of thinking you need to have tons of expensive equipment to launch a podcast. You can easily get started with just a few essentials.

First, you’ll definitely need a microphone, a quiet space to record, and software to capture all of your audio. Ross shared some fo his favorites to help you get started, so definitely check those out.

And of course you’ll need a place to host your podcast. Recommendations from Ross include Spreaker, Libsyn, Podbean, and Simplecast. Then, you’ll need to send an RSS feed to Apple Podcasts, Google Play, Spotify, Stitcher, and iHeart Radio to reach your audience where they’re tuning in.

Jason’s podcasting essentials include a decent microphone (which doesn’t have to break the bank), a computer, and a stable internet connection. With plenty of free tools to record your audio, you’ll be ready to go in no time.

Ray actually started his podcast in 2011 by just using iPhone. Although he eventually upgraded to a fancier setup, it’s a reminder that you can get started with what you have right now. Don’t feel the pressure to have the best of the best in terms of equipment. You can always upgrade later.

Besides all the tech, it’s also important that you have a strategic content plan. Caitlin knows this is essential to running a podcast because you want to make sure you’re providing value to your listeners and giving them what they want.

It’s also wise to consider things such as: the topic of your podcast, whether you’ll add video as well, the frequency, and more. Plan it out!

Q3: No one wants their listeners to tune out, so how do you keep them intrigued all the way through your episode?

The last thing you want is for someone to fall asleep listening to your podcast. So, how can you hold their attention and prevent them from getting distracted? Check out these tips:

Ross suggests keeping your intro brief, avoiding a long series of announcements, and keeping your intro music short to begin with. He also advises keeping most of the calls to action until the end of the podcast, which is when they’ll be more likely to follow-up anyway. Another tip he shared was to keep your energy throughout and ditch parts where the episode lags.

Don’t be afraid to get creative and mix it up! You don’t have to do things exactly the same way that other podcasters do. You can experiment and see what works best for you and your listeners.

Tell a story in your episodes and you’ll take your listeners on a journey with you. They’ll be so engaged that they won’t want to stop listening.

This format from Ray is worth trying out with an episode of your own! Adding a teaser to the beginning lets listeners know what to expect and intrigues them enough to keep listening.

Sarah wants to hear a lively conversation between the host and the guest. Choosing the right guests and topics makes a huge difference. And don’t forget to lead listeners to a call to action.

Q4: Many podcast episodes feature interviews. Can you share some tips on being a great host when working with guests?

When running a podcast, you’re likely going to be doing interviews with guests. This can feel intimidating if you’ve never interviewed someone before, but it doesn’t have to be scary. These tips will ensure it’s a hit:

Always research your guest before the episode to come up with questions that are relevant. You’ll want to consider current projects that your guest is working on because that will always be great to discuss. And as Ross said, make sure you’re listening to your guests as they speak.

Kathryn suggests sending the questions to your guest ahead of time. This allows for any changes to be made, plus your guest can come prepared. Once you hop on the call, ask your questions, listen, and just let the conversation flow.

It also helps to discuss the podcast ahead of time. What’s your show all about? What is your audience most interested in? How will the process of recording the episode go? All of these things will prep your guest ahead of time.

Q5: As a podcast host, should you also create show notes for listeners to check out? What are the pros and cons?

Show notes are common for podcasters to create along with each episode. But are they really worth it? Let’s weigh the pros and cons…

Ross feels the only downside to creating show notes is that they can be time-consuming. However, they do provide benefits that you might want to take advantage of. You can add CTAs with links, links to related content or paid offerings, and it’s a bonus for SEO.

Caitlin feels show notes can be really helpful. It’s an opportunity to cite research, mention important resources, and more. This is your place to add any relevant links so they’re easier for listeners to access.

For Sarah, she loves having the option to scan show notes before she commits to listening to a podcast episode. And as she mentioned, it helps with SEO too.

Alexis agrees show notes are great for SEO, but she feels providing a full transcript is even better. In those cases, it makes your podcast more accessible. If someone is hearing-impaired, they can read the show notes instead.

Julia always has show notes for The Write Podcast. The team here at Express Writers puts them together and they’ve helped increase shares, mentions, and links.

Q6: Now that you’re steadily pumping out new podcast episodes, what action steps can you take to get new listeners?

Once you have content ready to go, you need to start earning listeners. They won’t always just come to you, so it’s better to be proactive! These tips will help you attract more people:

Make sure you’re sharing your podcast episodes on your social media channels and with your email list. Ross suggests sharing clips of the episodes to leave your audience wanting more. You can also go live to connect with listeners and dive deeper into episodes while answering their questions.

Also, don’t just submit your podcast to Apple. There are other platforms, like Spotify, to consider as well!

Ray suggests taking action to get your podcast listed on various directories. This can help you gain exposure to so many more people.

Michelle suggests repurposing your podcast episodes into other pieces of content. You can create blog posts from them, pull quotes to create social media posts, and so much more.

Don’t forget to ask for reviews! This will help draw people in who come across your podcast for the first time since they can see what other listeners have to say about it.

Q7: How do you know if podcasting is working for you? What kind of feedback or metrics should you be watching for?

When it comes to your podcast, you likely want it to be a success. But what exactly does a successful podcast look like? Which metrics are important to track? Here’s what you should be on the lookout for:

If you’re podcasting as a hobby, the metrics likely won’t matter as much to you. You won’t necessarily be worried about subscriber growth and conversions, which is totally okay.

However, if you’re podcasting for business… You’ll want to see the value in all the work you’re putting in. Are you generating income from the podcast? You’ll want to make sure you can identify which clients and customers came from your podcast. It’s important to see your audience taking action.

Another great piece of advice from Ross is that you should always listen to your audience. It doesn’t matter if your podcast is a hobby or for business. Learn about their interests and consider this when creating future episodes.

If you see that guests are interested in coming soon your show, you’re getting a good amount of listens/downloads, and the average listen time is great… Then you’re on the right track!

Another thing to watch out for is engagement on social media. Is your podcast generating conversations? And if so, what are people saying?

Julia also agrees that conversations are important. There’s nothing more satisfying that seeing conversations taking place around the work you’ve created.

Ray suggests looking at the reviews listeners leave. This will give you a good idea of what’s working and what’s not.

Q8: What’s one thing all podcast hosts can do moving forward to ensure their episodes are captivating and their show is successful?

To end the chat, we asked everyone to share a final piece of advice for all podcast hosts. Here are a few of the responses we received:

Ross said to find the sweet spot of what you enjoy creating, what your talents are suited for, and what resonates with your audience. When you can do this, you stand a better chance at creating a captivating podcast. When you’re passionate and can bring the energy, it shows.

Know your audience! Create a podcast because you know your audience is interested in this format and record episodes with them in mind.

When you know what resonates with your current readers, you can plan your next steps and create the content they’re interested in tuning into.

Julia’s advice is to consider the interests of your audience, allow your guest room to voice their thoughts, avoid controversy, and end with a CTA.

Listen to other podcasts! You can learn a lot from other creators, whether they’re in your field or not. Don’t be afraid to branch out.

And finally, Jason said to keep it interesting for you, your guests, and your audience.

Want to join us for the next #ContentWritingChat? It happens on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters and @writingchat to stay updated.

#ContentWritingChat Recap: How to Start & Grow a Successful Podcast With Jason Schemmel

Have you been thinking about starting a podcast?

Or do you have one of your own that you’d love to take to the next level?

We’ve got you covered! This week’s #ContentWritingChat was all about podcasting. We discussed the equipment you need to get started, how to land guests to interview, tips for making your podcast interesting, and so much more.

Ready to learn? Let’s dive into the recap!

#ContentWritingChat Recap: How to Start & Grow a Successful Podcast with Jason Schemmel

Our guest host this week was Jason Schemmel. Jason has been part of the #ContentWritingChat community for some time, so we were excited to have him step into the guest hosting role. He’s an entrepreneur, a mentor, and he runs a podcast of his very own. And he had tons of great advice to share with us, which is all in this recap!

Q1: It’s been around for a while, why should I consider podcasting?

For those who aren’t quite sold on podcasting just yet, they may be wondering if it’s really worth the time and effort. If you’re on the fence about whether or not you should start, check out these responses on why it could be a great move:

As Jason pointed out, podcasts are still pretty popular. Many people are listening to them during their commutes, while they’re at home, or even while completing other tasks. Plus, the barrier to entry is low when it comes to podcasting since you don’t have to break the bank to get started. That’s motivation for a lot of people to get started with podcasting.

And if you still aren’t convinced, these stats he shared are pretty impressive!

Sarah said podcasting is worthwhile if it makes sense for your business goals and your audience. That’s a good place to start when asking yourself if it’s the right move.

As Maria mentioned, people are consuming podcast content on the fly. They’re able to do other things, while still enjoying an episode. That’s something you really can’t do with blog posts.

People love to consume content in various ways, so if your audience is interested in podcasts, it could really work out.

As Narmadhaa said, podcasting is the best way to learn on the go!

Q2: How does podcasting fit into a content strategy?

Now that you know the benefits of podcasting, you might be wondering how it can fit into your overall content strategy. Here’s some advice to help you figure that out:

Jason said your podcast can be short or long-form, repurposed content, an interview, or even a live stream. Not only that, but you can use a podcast to supplement any content you’ve already published online.

As he said, podcasting is flexible. Be yourself and have fun with it.

Marijana said to know what your goals are. What do you hope podcasting will help you achieve? That will show you how to connect it back to your overall content strategy. For example, podcasting is a great way to build brand awareness.

As Maria pointed out, it’s worth considering how large a role podcasting will play in your strategy. Do you plan to go all in with audio or video content? Or will your podcast supplement the work you’re already doing?

For Jenn, podcasting isn’t a sales tool. It’s a way to position yourself as a thought leader within your industry. It can really be a fantastic way to build up trust with your audience.

Bill said podcasting can help support your website content, as well as email distribution.

And remember, consistency is key with podcasting, just like with any other content you produce!

Q3: Could podcasts help repurpose content? How?

Many podcasts contain repurposed content, but how do you do this in a way that makes sense? Check out this advice:

Jason said you can absolutely repurpose existing content with your podcast. And on the flip side, you can repurpose your podcast into transcripts, blog posts, and so much more.

As Sarah pointed out, you should already be repurposing your content anyway. Podcasting just provides you with another opportunity to do that.

It’s smart to take your top blog posts and make them into podcast episodes where you expand on the original content.

Lexie said to find content that’s popular with your audience and take it to the podcast. You can also address any follow-up questions you received on the original content.

Cass said she’d take a blog post from a year ago and dive deeper into the topic with a podcast episode. It’s a great move for your evergreen content.

Cheval suggests doing a live stream show, which gets converted into a podcast episode. He does this successfully with his own show!

Just make sure you customize each piece of content for every medium!

Q4: What equipment/tools do I need to start one?

To jump into the podcasting world, you may need to purchase a few things to get you started. However, that doesn’t mean it has to break the bank! Here are some suggestions:

A good microphone, stable internet connection, and a hosting service are just a few must-haves for any podcaster.

Above is Jason’s setup, which is a great one to take inspiration from.

Besides a microphone, you need a recording and editing software to get the job done. Then, you need hosting to get your episode out there to the world.

Ray knows all these tools are essential for starting with podcasting!

Terry relies on Skype, Ecamm recorder, and GarageBand.

Cheval needs Blue Jeans Network since his podcast is also a Facebook Live show. And then of course, he needs distribution to Apple, Stitcher, and Google Play.

You can easily get started with a laptop, headphones with a mic, and a hosting platform.

As Cass said, don’t put off podcasting because you’re not ready. You don’t need the latest and greatest to record an amazing episode. You can likely work with what you already have!

Q5: How do I land guests on my show?

If you’re hoping to get guests on your show, the process of asking someone might feel intimidating at first. These tips will help you ask people and land amazing guests with ease:

Jason’s advice is to have a pitch before you reach out to a potential guest. Give them the scoop on your podcast and why it would be beneficial to have them on the show. You need to help them see the value in committing the time to recording an episode.

Don’t be afraid to just ASK. Yes, you will get turned down, but you can’t let that hold you back.

If you don’t ask, the answer is always no! This is great advice from Kathryn.

For Marijana, she often uses existing connections to find guests.

Lexie agrees that it’s worthwhile to focus on the connections you’ve already made within your industry. They’ll be less likely to say no.

Don’t forget to have a scheduling system in place. This will make it easier to block off time that works for both of your schedules and it can send reminders.

Q6: How do I make my podcast interesting/intriguing?

The content of your podcast obviously needs to be amazing if you want people to tune in and stick around for the whole episode. But what’s the key to creating content your audience will love? Check out this advice:

Jason’s advice starts with doing research to figure out what people are looking for. You need to ensure you’re providing them with the content they want. You also want to determine what makes your podcast unique so you can stand out from the crowd.

Sarah said to know your audience and hit them right in the feels. Content that resonates with them is winning content!

Always put yourself in your audience’s shoes to think about what they’re most interested in.

Be yourself, convey value, and focus on the topic you’re talking about.

Have a unique approach/point of view so you can stand out instead of blending in. Plus, actionable tips make a huge difference.

Ray suggests listening to other successful podcasts. You can emulate the things that appeal to you, since it would likely resonate with your audience as well. He also suggests listening to your episodes afterwards. If you’re bored, your listeners probably are too.

What do you like from other podcasts? You can use that information to build your own.

Q7: If I have a guest, what type of questions should I ask?

When bringing guests on, you need to come prepared with a list of questions to ask. However, that can be a challenging task if you have no idea what to talk to them about! Here’s some advice to get you started:

Jason’s advice is to ask questions that relate to the goals of your show. And make sure you try to keep everything on topic, which will help keep your audience interested. But don’t be afraid to let the conversation flow a bit!

He also suggests keeping any interviews more conversational, which makes your listeners feel like they’re right there with you. You don’t want it to come off as a press conference or anything like that.

Jason likes to go in-depth with the questions he asks his guests for his podcast.

Think about the questions your listeners would ask! That’s a great way to go since it’ll ensure you create content they’ll love.

Michelle said to ask open-ended questions to get their perspective on things.

Narmadhaa said to start with personal questions, move into ones that are relevant to the industry, and then end with actionable advice.

Make sure you research your guests beforehand. Try to ask them questions no one else is asking.

You can also take Ray’s advice and collaborate on questions with your guests through a Google Doc. That’s a great way to get feedback and prepare for an amazing episode.

Q8: What are some good podcasts to listen to that you can learn from and model?

With so many great podcasts out there, many of them provide a fantastic opportunity to learn more about the world of podcasting. These suggestions are great ones to check out, so pay attention to how they create their episodes, how they interact with guests, and more.

Tony Robbins, Tim Ferriss, and Lewis Howes are just a few of the podcasters Jason modeled his own podcast after.

The Goal Digger Podcast, The Influencer Podcast, and the others on this list are great podcasts to get inspiration from.

Marijana loves Amy Porterfield’s podcast, as well as Pat Flynn’s.

Sarah likes the Jumpstart Podcast, the Marketing School Podcast, and the Call to Action Podcast.

Lewis Howes and Pat Flynn are just a couple of Terry’s favorite podcasters.

Would you like to join us for the next #ContentWritingChat? Follow @ExpWriters and @writingchat for starters! Then, be on Twitter every Tuesday at 10 AM Central.
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starting a podcast, building a successful podcast, the basics of podcasting

#ContentWritingChat Recap: The Basics of Starting & Building a Successful Podcast with Madalyn Sklar and Julia McCoy

Have you been thinking about starting a podcast, but are unsure of where to begin? Do you already have a podcast and are looking for tips to help you attract new listeners? If either of these sounds like you, this week’s #ContentWritingChat is perfect! If you missed it though, there’s no need to worry because we have a recap of our latest chat and it’s filled with amazing tips. Just keep reading to learn everything you need to know to become a podcasting superstar!

#ContentWritingChat Recap: The Basics of Starting & Building a Successful Podcast with Madalyn Sklar and Julia McCoy


Our guest hosts this week were Madalyn Sklar and our very own CEO, Julia McCoy. Both of these talented ladies have podcasts of their own and had a ton of valuable advice to share with our audience. You can check out Madalyn’s podcast, Twitter Smarter, which actually inspired her weekly Twitter chat of the same name. And Julia is the voice behind The Write Podcast, where she interviews some of the industry’s top influencers.

Now, let’s dive into the podcasting advice from this week’s chat! Get ready to take some notes if you’re a podcaster or aspiring to be one. These tips will set you up for success!

Q1: How can you determine if podcasts are a great content format for your audience?

Before you start investing your time and energy into creating a podcast, it’s a good idea to determine if it’s the right fit for your audience. After all, if they’re clearly not interested in podcasts, then it might not be the right avenue for you to explore. If they are interested, then it’s a good sign that you should dive right in! So, if you want to figure out if your audience is interested in podcasts, follow this advice:

Madalyn’s advice is to just ask your audience what they want. They’ll tell you if they’re interested in podcasts, but you have to actually ask them first. She suggests creating a Twitter poll, which is a great way to get answers. It won’t require a lot of effort on your part either and that’s always a plus.

Julia provided some interesting statistics that show podcasts are on the rise each and every year. This is a good sign that it just might be worth your time and you’ll want to join the fun before everyone has jumped on the bandwagon.

The Digital Natives team suggests seeing how your audience is already consuming content. Is it clear that they’re listening to podcasts from other creators? If so, it’s a good sign that they might also be interested in yours. One way you can experiment before diving in head first is to test out their response to some audio snippets. If they enjoy it, move forward with a full podcast!

And as they said, if you still aren’t sure if it’s the right move, you can always ask them what they think. Your audience will happily share their thoughts with you.

A survey is a great way to get the opinions of your audience. You can create one and send it to your email list or share it on social media to gather responses.

Ai also suggests asking your audience what they think about podcasts. You can then take it a step further by researching the podcasts in your field. Are there many of them already available? Do they have a large following? Learn as much as you can about them as it can help you build a podcast of your own.

As James said, you can always just give it a go and see what happens. After all, your audience may ultimately fall in love with what you have created and you won’t know it unless you try. If things don’t work out though, you shouldn’t let it get you down.

Q2: What tools are essential for starting a podcast?

To get started with podcasting, there are a few tools you’re going to need to have on hand. What are they? Our chat participants have the scoop, so make a note of what you need to buy!

Madalyn said all you need to get started is a microphone. She mentioned that you can go the cheaper route and use an app on your phone or you can choose to invest in more professional equipment.

For a full list of Madalyn’s recommended equipment, check out the link she shared to her blog. Her suggestions for a moderately priced microphone include the Blue Snowball and the Blue Yeti. For something more splurge-worthy, Madalyn loves the Heil-PR 40.

When it’s time to edit, Madalyn suggests GarageBand or Audacity. You can also hire someone to edit for you if you don’t have the time or the skills to do it yourself.

Julia uses and loves microphones from Audio-Technica. She said they’re affordable, but still provide amazing quality. A wind pop filter is a must as well and you can find them cheap on Amazon.

When creating a podcast, sound quality is key. You need to make sure you have a great microphone to record on, but that doesn’t mean you have to break the bank. There are plenty of quality microphones on the market that are affordable.

Jason’s suggestions are a microphone, headphones, and something to record and editor your podcast.

Kristin recommends using Libsyn for hosting your podcast. She said it’s easy to use, which makes it perfect for beginners.

As Sarah said, you’re also going to need some great content that’s beneficial to your audience, time to do the podcast correctly, and a good microphone. All important elements to your podcast!

A great topic, a great microphone, and confident are all must-haves!

Don’t forget that you’ll also need a quiet room for recording and you’ll need a good attitude to along with it!

Q3: Discuss the qualities of an amazing podcast. What keeps you tuning in to each episode?

When starting and building a podcast of your own, you want to make sure it’s amazing. If it’s not, your audience isn’t going to stick around. To keep them coming back episode after episode, follow these tips straight from Tuesday’s chat:

Madalyn said an amazing podcast should be informative, helpful, compelling, and entertaining. If you can create a podcast that delivers those qualities, you just might have a success on your hands.

She also said that podcasts give you the ability to build an intimate relationship with your audience. That’s key to growing your brand overall.

Julia suggests investing in premium music for your podcast intro, teaser clips, and professional album art. All of those things make a great impact when it comes to the overall impression your podcast gives.

She also stressed the importance of creating great content. Fun, engaging, and unique stories, interviews, and episodes make all the difference. That’s what will ultimately attract listeners and keep them.

Jason knows that value is key when building a podcast. You want to make sure you’re providing something useful to your audience so they keep tuning in to new episodes.

After all, if you aren’t providing value to your audience, someone else will and they’ll ditch you for them. Lex’s advice is to provide unique insight and actionable takeaways to keep your audience tuned in. When building a successful podcast, you need to add value.

For Jennifer, an amazing podcast is all about excellent sound quality, interesting content, and an awesome community.

Good storytelling is one surefire way to suck your audience in and keep them coming back for more.

Q4: Podcasters: How can you approach influencers to be on your podcast for an interview? Listeners: What makes a great podcast interview?

If you want to have interview on your podcast, you’ll obviously need to reach out to some influencers in your field and invite them to join you. How do you do it? We’ve got the tips you need to know! We also asked those who don’t have a podcast what makes a great interview. Find out what they had to say:

Madalyn’s advice is to reach out to influencers via Twitter. It’s a simple, but effective, way to contact people and invite them to be on your podcast. She also said you shouldn’t be afraid to ask because you never know what kind of response you’ll get. You might be surprised who says yes!

As a listener, Madalyn said a great interview should be engaging and should hold the attention of your audience.

When Julia was seeking guests for her podcast, she tweeted them or sent an email. It worked!

The Digital Natives team also agrees Twitter is a great way to reach out to people. Don’t forget to also use the network you’ve already built. Odds are, you’ve previously connected with some people who would make the perfect guests.

As a listener, Lex wants a guest who is good on the mic. She also said you need to give them the opportunity to speak. Don’t control the conversation or talk over them.

Don’t let the conversation feel like an interview. Let things flow so it feels more like two friends talking.

Q5: How can you promote a podcast once it has launched to hopefully make it “New and Noteworthy”?

Getting that coveted “New and Noteworthy” spot on iTunes is a huge deal for podcasters. If you want to reach that level when your podcast first launches, there are a few things you should do to ensure its success. Here’s what you need to know:

Madalyn said to launch your podcast with a few episodes ready to go. As she mentioned, if you launch with three episodes, you could triple your number of downloads. Plus, having multiple episodes ready is great for getting people sucked in. It provides plenty of content for them to listen to.

Once you’ve gotten them to your podcast page and they’ve started listening, encourage them to subscribe, rate, and review your podcast. Be sure to also tell them to share it with their friends. These are all key steps in building a successful podcast.

Julia knows you have to hustle when it comes to promoting your podcast. She recommends getting your friends and fans to review your podcast early on if you want to reach that New and Noteworthy section. She saw her podcast get featured within 48 hours of its launch after she had received 25-30 reviews.

It helps to build anticipation before your podcast launches. Tell your audience that it’s coming and get them excited by doing a countdown on social media. It’s a simple way to keep your podcast top of mind and they’ll be looking forward to its arrival.

Jason’s advice is to spread the word about your podcast via social media and paid advertising. He also suggests asking your guests to share it with their networks.

Zala’s advice is to prepare a few episodes in advance. When you can launch with multiple episodes, you provide plenty of great content for your audience to listen to. She also said to start promotion early before you’ve even launched. This is a great way to get people excited about your podcast and looking forward to it. Make sure you maximize the power of your community and word-of-mouth.

Start building a community around your podcast and people will love being part of it. They’ll be happy to help you share and spread the word.

Don’t forget to create some eye-catching graphics to promote your podcast on social media and your email newsletter.

Q6: How can podcasts work as part of your overall content strategy along with blog posts, videos, etc.?

Podcasts, blog posts, and videos can seem like a lot. If you’re building a podcast, then you need to know how it fits into your overall content strategy. Here’s how you can make it fit:

As Madalyn said, you could take blog posts you’ve already written and expand on it to create a podcast episode.

Michelle agrees that this is a great way to go. Plus, if you know the blog post was a hit, there’s a good chance the podcast episode will be too.

As Julia said, repurposing blog posts is great when building a successful podcast. You can also cross-promote it on various platforms.

Sarah suggests repurposing your podcast content into other formats. You can turn it into a blog post, a Slideshare, or another format that appeals to your audience. Alternatively, you could take content from your blog and create a full podcast episode.

Jason says to turn your published podcasts into blog posts, infographics, and more! This is perfect considering not everyone is interested in podcasts and you’ll still be able to reach them this way.

Q7: In what ways can you repurpose your podcast episodes to consistently get new listeners? Should you create a transcript for each episode?

To really get the most out of your podcast, it’s a good idea to repurpose the episodes you create in order to break in new listeners. Many podcasters choose to include a transcript as well, but is it necessary? Here’s what you need to know:

Madalyn likes to tweet quotes from her podcast episodes and include an image so it stands out. It’s worked out well for her, so it’s worth a shot for your own episodes. She also mentioned that transcripts are great for SEO and for those who are hearing-impaired.

Julia’s advice is to promote your podcast any way that you can. Add it to your email signature, your author bios, and more.

While recording your podcast, have a camera on you to capture the whole thing. You can then upload it as a YouTube video, giving people a visual version of your podcast.

Jennifer suggests pulling quotes from the podcast and using them as graphics on Instagram. This is a great way to divert Instagram followers to your podcast.

Share relevant clips and consider creating a highlight reel of the best moments.

For The Write Podcast, Julia started doing transcripts, but has since stopped. She prefers to stick to show notes.

Leah mentioned that she’d love to see transcripts for podcast episodes. Since she doesn’t often get the opportunity to listen to them, she’d love to be able to read instead.

Kristin likes show notes for SEO purposes, so they’re worth adding for your episodes.

Jason is all for podcast transcripts!

Q8: Which podcasts are your favorite?

Finally, we asked our chat participants what their favorite podcasts are and they chimed in! Check out these podcasts and start downloading their latest episodes:

These podcasts that Madalyn suggested are definitely worth listening to!

Julia loves to tune into these podcasts.

Being Boss is a great one for creative, female entrepreneurs.

Have you checked out any of Jason’s top three podcasts?

Love analytics? You may want to check this one out, too.

Have you listened to the podcast from John Lee Dumas?

Kristen has two go-to podcasts that she’s been listening to for a long time.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

How To Start A Great Podcast That Goes Hand in Hand With Your Content Marketing

Multiple content formats – you’ve heard this bandied about as something that you need to do for all of your content. Videos, images, and the intimidating podcast are all forms people suggest. But how to start a podcast might be something you’re not sure about yet; or, how to start one that successfully ties into your content marketing.

You have great text content, and you might even be well on your way to great videos, but audio? “That’s not something I think will work for me.”

Let me tell you, I think a podcast is absolutely perfect for you, and I want to look at just how podcasting can go hand in hand with your content marketing strategy.

Your audience will thank you later.

Your audience will thank you later.

How To Start A Podcast 101: Let’s Discuss The Podcast

Podcasts are great content forms that give your clients the ability to consume content in an easier manner. They aren’t video or written content but purely just audio content. (Though podcasts can have a video element if necessary.) This isn’t exactly like a radio show, but there are a few similarities. Don’t worry; you don’t have to have a radio voice when you do a podcast.

Recording a podcast gives you the chance to record audio content based off of your written content, and give clients something easy to access. They can subscribe to the feed and get updated each time you upload a new recording. It is easy for clients just to click and listen while on a commute or at work, giving you the opportunity to market to people who are just too busy to read content or watch videos.

Can You Do a Podcast?

Yes, you sure can! Even if you aren’t a radio superstar. In fact, most podcasters are just regular people who aren’t radio or video experts.

The great thing with podcasts is that they can be on any topic, and they give you the chance to discuss in depth about certain areas of your industry. There are many benefits to podcasts, and I want to take a look at how one can work well with your existing content.

5 Reasons Why You Should Include a Podcast in Your Content Marketing

Why should you create and share podcasts as part of your content marketing strategy? Here are some awesome reasons to consider.

1. Podcasting Helps You Stand Out and Make New Connections. Podcasts are unique to the individual hosting the podcast and the guests you invite. Because of this, a podcast can help you stand out from competitors, providing customers with excellent content.

You can talk about anything you want, and can even take client suggestions for an upcoming podcast. This can help you create something that is truly one-of-a-kind.

In addition, Carol Trice at ProBlogger says that podcasts can also help you make new friends and connections within your industry. You can bring on guest speakers to your podcast, which can help you network.

You can even send your podcast out to others in your industry, inviting them to join in and become a guest, or promote your show. No matter what, a podcast can really help when it comes to networking.

2. Podcasts are an Easier Content Medium Than You Think. A podcast does seem a bit intimidating doesn’t it? But don’t let that scary perception keep you away.

When you start to add a podcast to your content strategy, you will notice that it isn’t quite as difficult as it came across. Sure, you’ll need to do edits to help with flow, especially if you have more than one speaker, but there are many programs out there that can help.

3. You Get Audio Plus Text Content With Podcast Transcripts. Did you know that you can get more than one content form when you do a podcast? After you record the podcast, you should write up a transcript for readers.

Yes, this can mean a bit more work, but in the end, you will realize it is well worth it. Writing a simple transcription means that you can give your clients simple written content, as well as getting the added SEO benefit.

Brendan Cournoyer from Content Marketing Institute says that the individual questions you ask in your podcast are absolutely excellent for mini-blog posts. When you create a podcast, you create the ability to have quite a bit of excellent repurposed content.

4. The Amount of People Listening to Podcasts is Growing. Podcasts have been part of content marketing for about ten or so years now but are only recently becoming more popular.

According to Edison Research, about 39 million people listened to podcasts in 2014, with 15% of Americans listened to one podcast each month. And it’s growing fast.

Podcast 1 Graph

Photo courtesy edison research

They also show that the way people listened to podcasts shifted immensely.

Podcast 2 Graph

Photo courtesy edison research

In 2013, 34% of listeners listened to podcasts on their smartphones or tablets with 64% listening on their computers. As of 2014, 51% listen on their smartphones or tablets with only 46% listening on the computer.

This goes hand-in-hand with mobile marketing and adding a podcast to your mobile content marketing strategy can really help you drive more traffic to your site.

5. It’s a Content Medium People Can Easily Consume While Doing Various Tasks. This point is absolutely amazing and shows just how important this content medium is. When you make a podcast, you are giving clients content that is easy to consume while doing regular life tasks.

These tasks can include working, mowing the lawn, doing housework, brushing our teeth, cooking dinner, and more.

People can listen to podcasts when they’re driving to work, if they are traveling for family vacation, or if they are sitting on their front porches sipping lemonade. Podcasts move with the person; they are available at all times and are easy to consume.

Videos and text are awesome, of course, but that chains people to their phones and desks. A podcast gives them the freedom to hit play, put their headphones in, put their phone up, and do other things. 

What Do You Need for a Podcast?

Before I go, I want to give you a basic, “what you need” when you decide to start recording a podcast.

1. An Idea is the Best Place to Start. The first thing you need when you decide to start a podcast isn’t fancy equipment – it’s an idea. You need an idea of what you want, what you expect, and how you envision this podcast going.

Come up with topic ideas to discuss, ask clients for information they want to learn about, find guest speakers, and set up an idea for a schedule. Do you want it monthly? Weekly? Quarterly?

Will it be a fun, upbeat podcast? More serious? A mixture? Getting the general idea for all aspects will really help you get the most out of your audio content, helping you create something clients will enjoy.

2. You’ll Only Need Basic Recording Software in the Beginning. Again, you don’t need to start out with fancy equipment. It isn’t a necessity for a podcast, as any geek or nerd podcast show out there can tell you.

I’ve been a guest on a podcast and am getting ready to host my own, and I can tell you that simple equipment does create an awesome podcast.

All you really need is recording software and simple Apple headphones. If you have a Mac, you can easily use GarageBand for your recording needs. When it comes to PC owners (and even iOSX users who don’t like GB), you can use free software like Audacity.

3. Have an Outline Prepped and Sent Out Before the Podcast. Before recording, you should always do a test run to ensure all recording equipment is working. In addition, you will need to make sure you prepare.

Being overly prepared is actually a great idea for podcasts because that can really help keep the awkward pauses down to a minimum.

Create an outline for the show, have the questions you want to ask all written up, and make sure everything is easy to follow. Once you get that all done, send all of that info to your guest speakers.

This can help them answer the questions you’ve asked before the podcast starts and also give you a great chance to know what to expect.

Learning How to Start a Podcast Is Easy: Remember, The Video Didn’t Really Kill the Radio Star

Podcasts are an incredible content format, and definitely the hottest thing out there right now. Take some time to do more research in the realm of podcasting, and find a few you really like.

Once you find some favorites, don’t hesitate to contact those podcasters to learn any tips and tricks from them. You’ll find that a lot of people are willing to help each other out when it comes to recording awesome content.

In just a short time, you’ll go from learning how to start a podcast to how to celebrate when you get all those active subscribers.

Is script writing not something you’re skilled at? Our team at Express Writers can help provide you with great scripts that will be perfect for your podcasting needs.