New Social Network This. Is Big: But Will It Replace Ello?

Is This. the next big thing? Or will it soon be That. social platform. You know. The one That. wasn’t as big as people thought it would be?

Is This. Going to Be the Best Thing Social Media Network Since Sliced Bread?

Whenever we have a new, up-and-coming anything, we say it is the greatest thing since sliced bread. And that fits in this situation because the expression likely came from a marketing strategy. It is thought that Wonder Bread’s advertisements of its new sliced bread as the next great invention after wrapped bread eventually evolved into the expression as we know it.

And right now This. is big. But will it be the best thing since sliced bread?

What a Rose by Any Other Name Smell as Sweet?

Even before we get into what This. is, let’s discuss why this is called This. and not That. (or anything else they could have come up with.)

This. as a social media expression started way before the actual platform was created. Through its use on Twitter, memes, and other social media connotations, it has come to mean, “Yes. I agree with this.” All you need to do is share a link, and type, ‘This.’ and people will just get exactly what you mean.

Basically, it means, “I could not say it in any better words, so I won’t try. Just, this. This is something you need to know.”

Kyle Chayka wrote an aricle on this for Medium. (Literally. It is an article on the word this.) In the post, the etymology of the word is discussed. It comes from the and seo. So in other words, the is a specific – not a thing, but the thing. And seo is Old English imperative of to see. So, as Chayka points out, if you point it together, it means – Look at the thing I want to show you. See this specific thing. It is a command. It’s just. This.

What is This., Though?

This. is a newly launched social networking site. It is similar to other networking sites in several ways.

  • Create a profile.
  • Connect to people.
  • Share links to content you love.

However, there is one notable exception (other than the fact that right now it is still invite only.)You can only share one link a day so you better make it something good.

The idea behind This. is the same thing content experts have been preaching for years: quality over quantity. If you only get one link, you better make it something worth linking to.

Apart from making the linker think about what they are going to post, there are several reasons This. should please viewers as well. Imagine if you could take your Facebook, Twitter, and Instagram feeds and get rid of all the nonsense.

Say goodbye to your best friend’s cousin’s posts about her dinner or your friend’s constant pictures of her adorable kids. Instead, the only thing you see are the articles, videos, etc., that are really important to people – because in This. world, you can add a link, not a selfie.

The idea behind the product is not only to boost quality posts, but to make what you read much more digestible. Because of the novel idea behind This. many people think it will be the next big thing in social media.

Remember Ello?

But people used to say Ello was the next big thing in social media. Where does that stand? How can there be two ‘next big thing’s’?

When Ello launched, it was touted as the solution to Facebook. It was going to take social media and turn it on its head. How was it going to do this?

By removing all the annoying ads and getting rid of the clutter by allowing you to put the posts you didn’t like under a noise category. The site gears itself towards younger generations and does not try to hide it.

Now, people do not talk as much about this platform. Sure it still exists. Technically. But as Tech Crunch will tell you, it is only pretending to still be alive and everybody has already forgotten it – except for obviously Tech Crunch and me who could not have quite forgotten it yet since we are both talking about it.

So what happened?

According to Josh Constine, who wrote the Tech Crunch article, the problem with Ello was that they tried too hard to be Facebook – just without ads. Facebook is a monster. It is not going to come down that easily. So if you want to succeed in the social media arena, your best bet is not to overthrow Facebook, but just to be different enough to cohabitate with it.

Can This. Last?

So is This. the new Ello? Or could it be the next Twitter, Instagram, etc.? Different enough to be a companion to the social network giant not a competitor? The best way to figure this out is to look at what the experts think and at what the limited amount of users think.

This. User Reviews

I wish when I said This. user reviews, I meant this user reviews the product (meaning me), but since This. is invite only, I’ll just have to take the words of others. So what I meant before is that this section is on user reviews of This.

There are only around 10,000 users right now, but that isn’t because only 10,000 people are interested. It’s really hard to get an invite. Of the people using it, though, most seem to be satisfied with it. However, for now, many of the users are press and journalists who have been lucky enough to get an invite.

In other words, most of the user reviews are the expert reviews. And that is the problem with making any sort of claim as to how This. will do once it has entered public Beta.

The “experts” and the general public often disagree. So while the experts may like it now, its eventual success will come in large part from the public.

So what will they think? We will all just have to wait and see.

The Experts Weigh In

As with any upcoming product, tool, or platform, the experts are all out their giving their opinions. But what are they saying?

  • Gabe Rosenberg for Contently. He appears to be a fan. Rosenberg points out the fact that the site isn’t about me’s, it’s about them’s. People are encouraged to share the works of other people’s content. It’s of essence non-self-promotional. Or, to say it in his own words, the goal of publishing should be to “too cut through the noise, not add to it.” And that is the idea behind This.
  • Nicole Zhu for Northwestern University’s Knight Lab. She’s a big fan. In fact, she says that the site has quickly become her main frequently used site.

It is hard to find more. With a name like This., especially in the early stages, it is not that search friendly. I could give you the reviews that they have pinpointed themselves, but I feel that would not be a very fair assessment. (Spoiler: all the reviews they post on their home page says great things.)

At any rate, cloaked in mystery or not, what does seem to be clear is that the experts who know about it and write about it, appear to be in agreement: This. is it. The best social media site since Ello – only, it’s actually going to work this time.

Making Predictions that May or May Not Prove True

After everything that has been said, what do you think? Will This. last?

My personal opinion is to say yes. It has a lot going for it. But, despite their ingenious reasons for picking their name, I think that could hurt them if they ever want to go more mainstream. It’s one thing if you get an invite to join. It’s quite another if you are trying to find them on Google – say maybe to write an article about them – and you have to search for This. I promise you, it is not as easy as it sounds. And it doesn’t sound easy.

Helpful hint: try searching Atlantic. This. is good advice, I promise.

Still, though, nothing is ever definite.

In a world where today’s ‘next big thing’ is immediately replaced by tomorrow’s ‘next big thing,’ it is hard to predict what will happen for any emerging technology. But This. Well, This. just might work. We’ll have to wait and see.

Meet The Newest Social Network, Ello: What Is It & Should You Join?

There’s a new social network out there that makes everyone sound like the little worm from Labyrinth, “Ello! Wouldn’t you like to come in and meet the missus?” However, this is more than a Jim Henson character’s accent, it is the new wave of social media.

Just what is Ello? Well, you won’t see any little worms asking you to come to tea (sorry to disappoint you). This blog is going to explore what this new social network is, why everyone is going cuckoo for Ello, and whether or not you should join it. 

What Is Ello?

Ello is a new social media site that has yet to leave the beta (or testing) stage. With the popularity of social media, new social sites are always popping up with things such as Path, Snapchat, and others that aren’t quite as popular. However, Ello has a significant draw to it. First of all, it is a new social site that helps connect you with people who have similar interests, as well as those you know in real life.

Second, it is ad free and promises to not have all of the annoying posts people see on social sites like Facebook or Twitter. If you get consistently annoyed with how many odd Facebook memes your uncle or third cousin shares, you can either not add them on Ello, or simply file them away under the “noise” portion of the network. As for being ad free, they are keeping it this way by making sure it stays a private company and giving people the ability to purchase add-ons for their profiles.

Ello also offers a great guide to help newbies out with their site, helping people understand the difference between the “friends” and “noise” sections. Just a quick explanation, the “friends” option is for people you want to see regular posts from, the “noise” section is for those who you feel you need to add, but don’t want to see everything they post.

It is obvious from the design down to the titles of their pages that they are reaching out to younger generations. All you have to do is take a gander at the title of their help section “WTF.” Not every generation is going to get a kick out of that, but Millennials, many Gen-Xers, and new generations for sure will.

Why Is Everyone So Crazy About Ello?

Ello is receiving almost 40,000 requests every hour for an invite and there are currently over 1 million people waiting for an invite to the beta stage. There are only a few people who are lucky enough to know someone already on there with a few invites available. Just why are people so crazy about this site? Well, because it is pushed as a completely ad-free social site. In their manifesto, they make sure people understand that Ello is not like an ordinary social site that collects your data and sells it to further their company. They want to create a genuinely great place for online social interaction that doesn’t revolve around which ad they can choose specifically for you.



Should You And When Can You Join Ello?

It might be quite beneficial if you can join it soon, but the main problem right now is whether or not you will get an invite. Sure, you can fill out a request for one, but you are going to be waitlisted for quite a while. No one really knows when you will be able to get onto the social site without an invite. However, one thing to keep in mind is that this is, as we mentioned, the beta stage of the network. This means that those who are on the site right now are bound to see several major and small tweaks that aim to make this page the best ever. Another thing about the beta stage is that current users can help Ello develop the best site possible for its official release, prepping it to be ready in time for you to join. They even inform those who have recently joined that there will be several changes every day and week until it is ready through emails sent out to users.

The Pros Of Ello

Obviously, the biggest pro to this site is the fact that it is ad-free and it doesn’t sneakily gather up your information to improve the site and advertisements like Facebook and Twitter do. They do mention that they have the option for you to allow them to gather data, but you can choose to not have that happen. This caught a few people off guard, but Ello points out Facebook and Twitter never give you the option to opt out. If you are simply looking for a new, personal social space, this might be the thing for you. There are already several users who have said they are switching to Ello simply to get away from the family posts, political posts, and advertisements they see every day on Facebook or Twitter.

However, what about pros for businesses? You might be worried that you can’t share your ads on Ello because it is “ad-free” but according to Marketing Land, you are more than able to do this. The great thing about sharing your ads on Ello is that you aren’t being charged for them like you would be on Facebook and Twitter. When you get a chance, you can set up a page for your business and start using it to your advantage.

The Cons Of Ello

While you can share any of your ads that you would like to for free, a major drawback for small businesses would be no promoted ads, yet. You would have to encourage people through your other social accounts to follow you on Ello to see your ads and updates. The problem with this is that you could very likely be filed under the noise category. Basically, you will have people who follow you, but they won’t see your updates unless they head over to their noise file and take a look.

Another con to Ello is that many people are worried that once it grows and allows for the million and more people to join, Ello will eventually start becoming overrun with ads and selling information. There have been other social sites out there that promise to be better than Facebook whether it be ad-free, easier to navigate or whichever the latest complaint is. In the end, people will have the same complaints about those sites as they did with Facebook. 

What Does This Mean For Marketing?

It is hard to tell just what this means for marketing since it is still in beta, but hopefully people will be able to figure out whether or not this social site will have any marketing benefits. Some people are hoping that this site stays content-driven, which will be great for companies who want to push their content, not just pay for pay per click ads. Yes, those PPC ads can bring in some revenue, but the more content-driven your campaign goes, the more success you are likely to see. In fact, it is a wise idea to start spending more on content, especially with the need for more content-driven posts instead of advertisements.

A few steps you can consider as you prepare to use this site are:

  • Start tweaking your current campaigns and add more content-driven posts instead of relying on PPC ads.
  • Work on your social media relationship skills. The way that Ello is laid out, you will need to be able to communicate directly with followers and communicate well. We aren’t saying just a simple, “Thanks!” Instead, you will have to start coming up with decent, longer answers.
  • Make sure you have a content campaign that will reach younger generations as it seems younger individuals are who will be using this social site.

Will It Succeed?

Just like with any new social site, only time will tell whether or not Ello will succeed. As you can see from some of the articles shared throughout this piece, there are people who think this site is doomed already. Many are comparing it to the less than successful release of G+ and G+ Circles. The main problem with this if it fails is Ello doesn’t have Google behind it to make it important in ranking your site and content.

Public Profiles To Follow

If you are one of the lucky ducks who is able to get onto Ello before it is out of its beta stage, then you should make sure to follow a few of these public profiles. Many of these will help you as you learn how to use this site, as well as any new additions made to it.

elllo profile


Until Next Time

Are you going to try to get into Ello beta or wait for it to go public? In addition, do you think you will ever join the Ello community? It will be an interesting adventure to watch as this social site grows. Will it be the next to flounder or will it really be an alternative and the killer of Facebook? Only time will tell.