GEO and AEO Services
Get your brand cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini. We build your authority so AI sources you in answers.
More buyers now ask an AI tool before they ask Google. If the answer names a competitor instead of you, you never hear about it. AI engines cite real expertise, not tricks, so real expertise is what we use to build your authority. Written by people. Built for authority.
What are GEO and AEO services?
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services make your brand the source that AI answer engines cite. Where SEO earns rankings on a results page, GEO and AEO earn mentions inside the answer itself, in tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini. The work, sometimes called LLM SEO, makes your content authoritative, well-structured, and genuinely worth quoting.
Your buyers are asking AI before they ask Google
More of your buyers now start with an AI tool, not a search box. They ask ChatGPT or Perplexity for the best vendor, the right approach, who to trust. The brands named in that answer get the consideration. The ones that only rank on page one of Google often never come up.
This is a new front, and most companies are invisible on it. The question is no longer only whether you rank on Google. It is whether you are in the answer when a buyer asks AI about your category.
AI engines cite real expertise, not tricks
The peer-reviewed research is clear, and it is the reason we approach GEO and AEO the way we do. The landmark study on Generative Engine Optimization (Princeton, Georgia Tech, and the Allen Institute for AI, published at KDD 2024) tested thousands of queries and found that the methods that lifted AI visibility the most were adding citations, adding statistics, and adding direct expert quotations. Keyword stuffing made visibility worse.
Read that again. The things that win in AI search are the things a real expert produces: sourced claims, original data, and quotable insight. The things that lose are the tricks. That is why our entire method runs on human expertise, not gamed output. There is now research proving that being genuinely authoritative is also how you get cited.
Every engagement starts with your buyers, not a template
We do not run the same checklist on every client. We start with the questions your buyers actually ask AI, the competitors who show up when they do, and the exact places you are cited or missing today. The plan comes from that, not from a generic list.
What earns citations differs by who you sell to. A consumer brand's authority lives in places like YouTube, Reddit, and review data. A B2B seller's lives in LinkedIn, trade publications, spec sheets, and analyst coverage. For B2B authority in particular, we often put your experts' point of view into first-person articles on LinkedIn Pulse, where your buyers already look. We recommend the channels that fit your category, not one playbook applied everywhere.
We also tell you the truth about your gap, even when it is not what you expected to hear. If a score moved because of how a tool measures rather than a real change in your visibility, we say so. If what you assumed counts as a citation does not, we say that too.
The content that gets cited does not exist yet, so we create it
AI engines reward what the field calls golden knowledge: content that is genuinely unique, original data, a real point of view, first-hand results, and still corroborated by the wider consensus. Restating what everyone already says does not earn a citation. Contradicting the consensus with nothing to back it up reads as noise. What gets cited sits in between: new, but supported.
That is exactly what a subject-matter expert interview produces. When we get your head of engineering on a call and ask why an approach that looks right on paper fails on an actual job site, the answer is insight that lives nowhere else on the web yet. We write it up, corroborate it, and structure it so an engine can lift it in a sentence. This is the core of how we work, not a line item. AI cannot quote an expert you never put on the record.
What GEO and AEO with Express Writers includes
The interviews above feed four areas of work that move AI visibility.
1. Source-worthiness
This is where citations are won. We turn your experts into original, quotable, sourced material through the interviews above, original research and statistics, and digital PR that gets your brand referenced across the third-party sites AI engines read. AI cannot quote insight that does not exist. We create the insight worth quoting.
2. Extractable content structure
We structure your content so AI can lift it cleanly: definition-first answers, one idea per section, data in tables, and question-based headings that match how buyers actually ask. We add short, self-contained answer blocks to your key pages so an engine can quote you in a sentence.
3. Entity and schema
We make your company machine-readable: Organization and Person schema, a clean entity record like the one we built for ourselves at expresswriters.com/ai-information, and consistent signals across LinkedIn, Crunchbase, and the wider web so AI engines understand exactly who you are and what you are known for.
4. Technical readiness
We fix the basics AI crawlers need: clean rendering, accessible content, and sound structured data. We will tell you what is hygiene and what is hype. We do not push llms.txt, because there is no confirmed evidence it does anything for AI citation, and we are comfortable saying so while other agencies sell it as a must-have.
We measure whether AI recommends you over your competitors
We will not promise to get you cited inside ChatGPT. No one can control what a model says, and any agency that guarantees a placement is a red flag. Here is what we actually do:
- We track a real set of buyer queries across ChatGPT, Perplexity, Google AI Overviews, and Gemini, and we show you exactly where you appear today.
- We measure whether the answer recommends you over your named competitors, not just whether you are mentioned alongside them. Being on the list is table stakes. Being the pick is the goal.
- We set honest timelines: first movement in citations typically shows in 60 to 90 days, and revenue impact from AI-referred traffic typically follows over 3 to 6 months.
- No brand owns AI citations. Research on how these engines cite shows even the top handful of sources in a category capture only a minority of the citations. We do not promise ownership. We promise a real and growing share.
You will always be able to see the queries, the before, and the after. That is the difference between this work and a rebranded SEO retainer.
Why Express Writers
- We sell the part the research validated. Citations, statistics, expert quotes. Built by people, not prompts.
- We practice what we preach. Before we sell a service, we run it on our own properties first. Our own entity page and AI-citation work are live; ask us how we did it.
- Good GEO and AEO are built on real authority. There is no shortcut around strong fundamentals. We do the fundamentals and the new work, with human experts at the center.
- We use AI for our own research and planning. We don't use it to write your content.
Brands that trust us with their content since 2011
One enterprise content program we run produced 138 top-3 Google rankings for a national manufacturing brand, and organic traffic on that program has more than doubled since the engagement began. Those rankings matter for AI visibility, not just Google. Research on how AI engines choose sources shows that pages ranking at the top of Google are cited at meaningfully higher rates than lower-ranked ones. Strong rankings are not the goal. They are the foundation that makes a citation likely. The method behind them is the same one on this page: real expertise, structured to be found and quoted.
What it costs
We price GEO and AEO work to the job, not to a package. There is no grid on this page on purpose. We look at where you stand in AI search today, what your buyers are actually asking, and the gap between the two, then we scope only the work that closes it. We do not sell unneeded services or lock you into a retainer you do not need.
The honest first step is the free LLM citation audit below. It shows you where you are cited today and the few changes that move the needle first, and it costs nothing. From there, if it makes sense to work together, we tailor a plan and a price to your goal.
GEO and AEO questions buyers ask us
Are GEO and AEO just SEO with a new name?
No, but they are built on the same foundation. The new work is what SEO never optimized for: structuring content so AI can extract it, building a coherent entity the engines understand, and being genuinely quotable. The research shows the biggest gains come from citations, statistics, and expert quotes, not from keyword tricks. We do the SEO fundamentals and the new layer on top.
Can you guarantee my brand will be cited by AI?
No, and you should not trust anyone who does. No one controls what a model outputs. What we can do, and measure, is increase how often and how prominently you are cited across a tracked set of buyer queries.
How will we know it is working?
We track named buyer queries across the major AI engines, measure whether the answer recommends you over your named competitors, and report it on a set cadence. You see the queries, the before, and the after. First movement usually shows in 60 to 90 days.
Does llms.txt matter?
We do not push it. There is no confirmed evidence that llms.txt does anything for AI citation, so we will not sell it as a lever while other agencies do. The durable lever is being genuinely authoritative and well-corroborated, which every engine rewards.
See where you stand in AI search
We will run a free LLM citation audit: a real look at where you appear, and do not appear, when buyers ask AI about your category, with the gaps and the fastest fixes.
Written by people. Built for authority.