Your prospects, users, audience are searching on Google every day for answers to their questions and pain points. Over 90% of all traffic today starts from a web search.
But what makes your ideal prospect click on your organic result, vs. millions of others? That’s where exceptional content strategy comes into play.
But if you’re not sure where to start in how to research your best topics, keywords, and content pieces to build your presence, it can get confusing — fast. That’s where we come in. Our veteran Content Strategists, trained by our founder Julia McCoy (who developed and teaches the industry’s first Content Strategy & Marketing Certification Course), personally work on each of our Content Strategy services. We consistently update our content strategy services to provide our clients with the best results.
Learn more about each of these services below. Your content strategy tasks will be personally handled by a dedicated Content Strategist from our team, trained and certified by our founder, who will use our paid subscription to some of the top tools on the market (BuzzSumo, SEMrush, Mangools, Ahrefs).
Content Strategy Plan
Having trouble outlining your next steps with content and creation, either for a brand new site or your existing web presence? Get clarity in a live session with one of our on-staff Content Strategists, and receive a content plan deck afterwards with actionable next steps defining your content opportunities, based on Google Trends and relevant, up-to-date keyword data from SEMrush. Includes an SEMrush site audit, up to 10 hot topics with explanations behind the data, and a handpicked recommended keyword list. You’ll start with a 30-45 minute live call with our Content Strategist, and then our Strategist will get to work custom-creating your content strategy plan. See an example content strategy plan.
Content Strategy: Two-Month Editorial Content Calendar
After you send us your niche, business, and what you’re “known” for (best at!) in the form, our experienced Content Strategists will get to work creating an amazing editorial calendar for you.
We’ll build a two-month editorial calendar after researching perfect-fit keywords and topics, and taking an advanced look at your website and online presence.
What You Get: 1 Editorial Calendar with two months of content ideas, at 1 topic/week for a total of 8 topics. Need more? Let us know and we’ll build you a custom quote.
Our Content Strategist will perform in-depth keyword research & topic analyses, and review your online presence. We’ll then put together an Editorial Calendar in a calendar Excel template, featuring: a calendar tab with two months of topics (divvied up between web pages and/or blogs, depending on what fits the keyword best), focus keywords, tentative schedule dates, image suggestions to include, and more. This can be sent off immediately to your writer(s) for creation. Other tabs include a list of your industry influencers on social media (perfect to start following, engaging with, and building relationships with), and finally, a tab with a Topic Circle mapped from your place of expertise. We’ll also send a BuzzSumo content analysis report for your industry topics (popularity, share counts, and more), and an evergreen guide explaining the metrics we go by to find great keywords and topics.
Content Strategy: Single Topic Planning for Blog Posts or Web Pages
Have a blog post (or two) in mind, but need a qualified Strategist using a subscription to paid tools to do the keyword research for you? Have a web page idea in mind, but need a Strategist to find that perfect focus keyword? Our standalone topic research for blogs and web pages is the perfect answer.
Our topic planning plugs into our monthly blogging package, to help plan your content for monthly success. Our content strategists will build a monthly editorial calendar to correspond to a month of blog content, with topics, keywords, and strategy built out for best blog content for you for the month.
What You Get: A topic list in a single-post template or editorial calendar template (depending on how many you purchase — 4+ topics will automatically get you an editorial calendar), with focus keywords, scored blog topics, recommended days to publish, tags/keywords to use, image alt tags, and more. Everything you’ll need to create and publish great content. You’ll also receive keyword research, attached to the topic list. Our Strategist will research one high-value keyword for your topic. Plus, a BuzzSumo content analysis overview report, showing you the most recent trending content in your industry.
Content Strategy: Keyword Research Packages for Blog or Web
Keywords are the cornerstone of effective content that builds your online presence and ROI. Your content, written around your products or services, should be optimized with keywords that have a high possibility of ranking, for an organic presence in Google.
Our Content Strategists are trained in some of the best tools on the web, including SEMRush, a top SEO software and analytic tool; KWFinder, and BuzzSumo, an insights provider into the most popular content online. We also know that good content doesn’t just rely on tools, so our Content Strategists will use their expertise to pick the right keywords, sort by most important, and even create fully optimized headlines and topics around your keywords. Get accurately predicted keyword research that will give you a viable chance of ranking for your target market, perfect for accompanying any content order. Let us know in the input form if you want us to search a specific region, or worldwide.
What You Get: A packaged keyword research report, with 1 tab featuring a high-ROI shortlist (10 keywords for website, 15 keywords for blogs) and another tab of full keyword opportunities (up to 200). For blog packages: We include up to 3 amazing, highly-scored blog headlines, and we’ll include a BuzzSumo Content Analysis report that shows you what type of content is trending online for your primary keyword.
Note: written blogs not included. Get those here!