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You’ve waited a few days, and you finally received your copy. You’re excited to get moving on with your project, open up the document, and realize that the tone is not correct, the keyword wasn’t used as you wanted it to, or the direction of the blog itself didn’t...

Gaining exposure for your business can be a daunting task, even for the most seasoned marketers. Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. New channels emerge constantly, and there...

It’s no secret that content marketing is a powerful, effective way to increase brand awareness and trust. And it’s also known that to produce those results, you need to be strategic about the content you’re sharing to ensure it attracts the right attention. But how...

Email marketing is a fantastic method for attracting and retaining customers for the long haul. Through email, you can even build a loyal community and create a strong relationship with those in your target audience. It sounds like a dream, but it can feel a little...

You’ve made it halfway through the year! But are you on track to hit your content marketing goals? That’s an important question to ask yourself at the mid-year point as you’re reviewing all your brand has accomplished so far. Why? Well, by conducting a content...