Have you read a bunch of fancy articles about how to setup your 2014 content marketing campaign and expertly implemented the lessons you have learned? Now, your problem could be that things seem to be going your way, but it also seems your competitors have read the same posts! Warning bells and flashing lights start going off in your head. If they read the same posts, that means they’ll be just as successful if not more than you.
Let the Content Marketing Games Begin
Let’s put the brakes on and address this problem! It’s time to get ahead and make some changes to spirit clients away from your competitor—and back to you. Here are four terrific ways you can beat any competitor at the intense game of content marketing.
1. Tell them a Story
Humanity has always loved stories. We love to take basic war stories and turn them into fantasy tales, we love making stories out of everything. It may seem like our culture has slowly walked away from storytelling, but Neil Gaiman has proven that wrong by hosting well-attended and popular ghost story nights. Stories are what bind our society together, inspire us, break our hearts, mend those broken hearts, and tell us we are not alone, and we love it. Ryan Hanely says this is the most important way to win with your content marketing. Use this to your advantage. While your competitors have glitzy banners and trendy new webpages, bring it down a notch and connect with your clients on a more personal level. The fact that you are telling them stories will set you apart from everyone else and you will find more and more people becoming clients.
2. Reach those Millennials
If you do not make a content marketing strategy that caters to the Millennials, you will lose to your competitors now and in the future. By creating a strategy for this generation, you are also preparing your business for the inevitability of marketing to the generation that is coming up after Millennials. Remember, this generation has only known a world with social media, iDevices, and other amazing forms of technology. According to WishPond’s top 10 content marketing predictions, in order to reach generations that will bring in more money for your business, set up mobile platforms for your site, use more visual marketing and create content in smaller quantities.
3. Create Consistent, Quality Content
Search Engine Journal says that you need to have consistent quality content when it comes to content marketing. You already know by now (we hope!) that you need to have quality content in order to rank in search engines and to keep or gain customers. Excellence will help you win and lack of it will make you lose customers; it is as simple as that. Quality comes in the form of great titles, engaging topics, proper internal and external linking, and originality. Get these elements right, and you’ll find more people checking out your site.
Now, what about consistency? What do we mean by this? You need to update your site regularly. Don’t update once a week and then suddenly change to updating once a month and then back to once a week. People will lose interest in your site, also those pesky bots will “feel” your site is flimsy and won’t help rank it in searches. Consistency in updates means better ranking in searches.
4. Don’t Be A Slacker and Pay Attention!
You still might be thinking that content marketing is not important, but it is vital to every business in 2014. If you want to make it big, you have to have a content campaign, plain and simple. Don’t slack off and create content that is wimpy, don’t ignore the content for glitz and glam, this will only hurt your business and will eventually cause it to become extinct. Take a lesson from the dinosaurs; we are pretty sure they did not appreciate the whole extinction process. Content marketing is immensely popular in campaigns, seize this opportunity to generate more business and become a huge 2014 success. In fact, over 50 percent of marketers have said this is number one priority in 2014 as it brings in more revenue for their company. If you are feeling stuck in the quagmire of content marketing, focus on one aspect and work to perfect it. You’ll find yourself growing in the area of quality content and will soon be able to create an even wider variety. Growing in the area of content marketing will set you apart from you competitors and get you leagues ahead!
We hope you have learned a little more about content marketing and how to stay ahead of your competitors. Using these quick tips will help you beat the competition and gain more leads for your business. You will find that 2014 will be a great year of success for your company and you will be ahead of the game!