Viral Marketing Lessons from Real-World Copywriting & Campaigns
Going viral is one of the most tempting goals in marketing. Who wouldn’t want to create the next campaign everyone is talking about, sharing, and quoting? But virality shouldn’t be…
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There’s no fixed answer to the question: “How many keywords for SEO per page is optimal?” However, a useful starting point is one primary keyword and 2–5 closely related secondary keywords. Longer content may naturally include more related terms, while…
Going viral is one of the most tempting goals in marketing. Who wouldn’t want to create the next campaign everyone is talking about, sharing, and quoting? But virality shouldn’t be…
A draft can look finished on a quick read. The headline makes sense, and the prose is clean enough that nothing obvious pulls you up. You may only find that…
Search both closely related keyword terms in Google and compare the results. If the results overlap heavily, the terms share a topic, so create one piece that targets both. If…
Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search... 70.6% of ALL web traffic on…
Press releases have outlived plenty of other marketing tactics for a simple reason: they give businesses a direct way to put verifiable news in front of journalists and other audiences.…
Today’s marketing teams are expected to create more content across more channels than ever. From SEO blog posts and website copy to social media, email newsletters, eBooks, and product descriptions,…
Hiring a professional writer or content agency can be a significant investment, but understanding content writing pricing can make it easier to plan your budget and compare providers. Content costs…
There isn’t one standard point in a case study project when it makes sense to bring in a writer. When you hire one depends partly on what you need them…
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