Let’s face it – some things just require skill.
You wouldn’t hire a carpenter to give you a root canal, would you?
Nor would you head to a sandwich shop for auto body work.
Some professional skills are best left to professionals and trying to outsource them to anything less results in a poor job (at best) and a complete disaster (at worst).
This is as true for web copywriting services as it is for anything else—perhaps even more so.
When it comes to your online content, nothing but the best will (and should) do, and there are dozens of great reasons to hire professional web copywriting services.
A lot of this has to do with Google and their current standards.
Read on to learn more.
Let’s face it – some things just require skill. You wouldn’t hire a carpenter to give you a root canal. Nor would you head to a sandwich shop for auto body work. Don't hire a non-writer to write your content. @JuliaEMcCoy Click To Tweet
The Real Reasons Businesses Need Professional Web Copywriting Services
Why do you need web copywriting services?
Let me count the ways…
First of all, Google doesn’t exactly love hack jobs pretending to be copywriters.
Last year, the search engine released a document called the “Search Quality Evaluator Guidelines.” The original document was 160 pages (it’s since been updated to 146), and it dispersed all sorts of useful information about how Google’s quality evaluators were to assign rankings to websites.
One of the most important things the guidelines laid out, though, is the need for professional web copywriting services.
Shocked? Stay with us.
In the original version of the guidelines, Google went to great pains to define two critical acronyms: EAT and YMYL. Here’s what you need to know:
EAT stands for “Expertise, Authoritativeness, and Trustworthiness.” According to Google’s guidelines, high-quality pages have high levels of EAT. Low-quality pages don’t. According to section 4.5 of the guidelines themselves, “High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.”
While Google stops here to clarify that “expert” pages can cover topics ranging from fashion and gossip to specialty pages, it’s clear that the search engine wants to see authoritative, quality content – no matter the topic.
How do you get quality content?
You hire expert web copywriting services.
You see, great content is about more than just knowledge. It’s also about structure, formatting, SEO, and linking. By hiring web copywriting services that specialize in your given industry, you get all of the knowledge required for a high-EAT page, combined with the technical know-how that’s needed to rank well.
Talk about a winning combination.
YMYL stands for “Your money or your life.” This acronym is a lot like EAT in that it defines what good pages should have, but it’s also different because it talks about a particular subset of pages. You see, YMYL pages are those that, according to the guidelines, “could potentially impact the future happiness, health, or financial stability of users.”
Examples of these pages include the following:
- Financial or shopping pages: Any website that allows customers to make purchases or pay their bills online is a YMYL page
- Pages that provide financial information: Any page that offers financial advice on topics ranging from investments, retirement, or taxes is a YMYL page
- Pages that provide medical information: Any page that provides information about drugs, diseases, mental health and well-being, or nutrition is considered by Google to be a YMYL page
- Pages that provide legal information: Pages that offer legal advice or information on critical things like divorce proceedings, child custody, or immigration are YMYL pages
- Any page that may impact the health, safety, or wellbeing of people: Other pages may be considered YMYL pages if the content within them has a significant impact on people. Consider the example of a car repair website, for instance, which tells consumers how to replace their car’s brakes. If written poorly, this page could have a negative impact on the safety of the people reading it.
When it comes to YMYL pages, professional web copywriting services are especially needed. Because Google pays extra attention to these pages, it’s critical to get them right, and hiring a team of expert copywriters, editors, and SEOs is a great place to start.
According to Google, high-quality content should have EAT and YMYL. Know more about these two critical acronyms in this post on why you should hire web #copywritingservices Click To Tweet
10 Good Reasons to Hire Professional Web Copywriting Services
Still not sold on the need for professional web copywriting services?
Here are ten solid reasons to jump onboard.
1. Hiring a team of professionals means you’ll save time
Content marketing is a time-consuming business! When you look at social media alone, the statistics are staggering: 64% of marketers spend 6 hours each week on social media, 41% spend 11 hours or more, and 19% spend upwards of 20 hours each week on their social media accounts!
With these numbers in mind, it’s not difficult to see how hiring professional web copywriting services can free up lots of time, energy, and resources. By turning content creation, distribution, and SEO over to a skilled professional, you allow yourself to reclaim critical time to focus on other things – like running your company.
This, in turn, improves everything about the way your business operates and ensures that your social, blog, and on-page content isn’t suffering for lack of time.
2. Professional web copywriting services take a third-party approach
As paradoxical as it may seem, many companies have a difficult time explaining their services.
When you hire professional web copywriting services, though, this problem is a thing of the past. A team of skilled copywriters can evaluate your mission statement and services and craft an intelligible, comprehensive, and compelling statement about what it is that you do and why customers need it.
This, in turn, creates more interesting content and prevents you from getting stuck in that odd, “I don’t want to toot my horn” place.
3. Expert web copywriting services can keep you in line with trends
One of the best ways for a company to demonstrate its relevance and validity is to stay abreast of current industry and social trends.
Right now, for example, companies like Content Marketing Institute are using the Olympics as a foundation to create unique, fun content that appeals to their readers.
Without the help of web copywriting services, it’s unlikely that you have the time, energy, or (let’s be frank) attention span to create this type of on-trend content on your own.
When you hand your content creation and distribution over to the pros, though, you can rest assured that your copywriters will take a look at your industry and the world around you and use current events to make your content more relevant and exciting to users.
This, in turn, sets you apart from the competition and makes it easier to stand out in your industry.
4. Grammar & spelling issues? Not with web copywriting services
Grammar and spelling are tricky things, and even the best brands get it wrong from time to time.
Think, for a moment, about Old Navy, which famously released a sports t-shirt that featured the slogan, “Lets go!”
While this snafu may be funny now (and only because you’re not Old Navy), these mistakes can do significant damage to a company’s image.
Luckily, businesses that hire web copywriting services have better protection against these types of easily preventable errors. With the help of professional web copywriters, it’s easy to avoid grammar and spelling mistakes and to ensure that all content that gets published is content that deserves to be online.
5. Web copywriting services can help boost creativity
Many major companies blog dozens of times each month. With that kind of demand, it’s easy to understand how coming up with topics would be difficult.
Fortunately, web copywriting services are used to this type of thing and have all sorts of tricks up their sleeves to keep creating quality content, no matter the demand.
From crawling your competitors’ pages to conducting keyword research and social listening, there are dozens of ways web copywriting services keep you fresh, creative, and on-trend. While going stale in your content is a real risk for busy companies, hiring professional web copywriting services can help you avoid this problem.
6. Web copywriting services can spot SEO pitfalls
If you’re not up-to-the-minute on today’s big SEO topics, that’s understandable. SEO changes more often than Kim Kardashian’s husbands, and it’s difficult to stay abreast of what’s going on. Unless that is, it’s your full-time job.
Web copywriting firms do more than just write content, they also conduct keyword research, implement good SEO, and spend a great deal of time learning about Google’s recent changes and updates.
When all of these things combine, you get a quality, trustworthy series of web copywriting services that can truly help your company grow.
Using copy-and-paste meta descriptions? Lacking alt. text for your photos?
Not optimizing your pages correctly?
A good web copywriter will be able to spot these things and remedy them before they damage your rankings.
Web copywriting firms do more than just write content, they also conduct keyword research, implement good SEO, and spend a great deal of time learning about Google’s recent changes and updates. - @JuliaEMcCoy Click To Tweet
7. Web writers can cater to different content formats
To craft a well-rounded content presence, you’ll need to expand out into different content formats. Unfortunately, many companies only know what they know. If you’ve been writing blogs for five years, and the prospect of an infographic terrifies you, web copywriting services are right up your alley.
In addition to helping you understand which types of content are trending in your industry, a good team of professionals will also be able to help you create content that works for your company and your readers.
For example, a web copywriting service may recommend that you create a mixture of textual, video, and visual content to engage your audience.
Then they’ll help you do it. How’s that for full-service?
8. Web copywriting services can act as advisors
Have a question you don’t know where to turn to and ask?
Always curious about how you should capitalize those headers?
Wondering what your audience would like to see on social media?
If you’ve hired web copywriting services, you have a source to turn to.
In addition to creating quality content, web copywriting services also have their toes in the industry and possess a deep understanding of what it means to succeed within it. Because of this, they can often advise you on everything from the best SEO practices to how best to display your content. This can be invaluable to companies who are trying to build their reputation or get found online.
9. Web copywriters are diverse
If you’re concerned about sounding like all of your competitors, hiring web copywriting services is a smart idea.
In addition to helping differentiate your voice and keep your content fresh, good web copywriting services can also help you build your unique brand voice, which can go a long way toward inspiring customer recognition and building relationships that last with your consumers.
10. Skilled copywriters just make it all easier
We live in a unique time: while the sky is the limit in terms of online success, building a great online business is hard, and you need a good team behind you to make it work.
When you hire professional copywriting services, you gain immediate access to a team of online experts who know what it takes to build a good brand in today’s web-based climate.
From SEO to content creation and social media, web copywriting services can alleviate some of the burdens of growing your business and help you succeed beyond your wildest dreams.
From SEO to content creation and social media, web copywriting services can alleviate some of the burdens of growing your business and help you succeed beyond your wildest dreams. - @JuliaEMcCoy Click To Tweet
The Case for Good Web Copywriting Services
Great web copywriting is worth its weight in gold.
By helping you create unique, relevant, targeted content, and push it out to your readers in a way that works for your company, these services can help you grow your online business and gain a real and lasting spot in Google’s coveted SERPs.
Content creation is hard enough as it is, and you shouldn’t have to go it alone. Professional web copywriting services can help streamline your company’s growth and create an environment where you, your customers, and your copy all work together seamlessly.
To get custom, high-quality professional web copywriting services for your content marketing, visit our Content Shop today!