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social media in 2018

#ContentWritingChat Recap: Strategies for Growth & Engagement on Social Media in 2018 with Lisa Marcyes

It’s safe to say many brands have a goal to grow their social media presence this year.

However, that’s often easier said than done when it comes to the tricky algorithms platforms like Facebook and Instagram have in place!

Luckily, we’re here to serve up some helpful tips so you can see more growth and engagement in 2018! And it’s all thanks to this week’s #ContentWritingChat.

#ContentWritingChat Recap: Strategies for Growth & Engagement on Social Media in 2018 with Lisa Marcyes

Our guest host this week was Lisa Marcyes. Lisa is the head of Social Media Marketing at Marketo and she shared some of her best advice with us! If you want to find out what she and our other chat participants had to say, keep reading for the recap!

Q1: How do you anticipate social media to be different in 2018? Are there any trends to watch out for?

It’s no secret that social media is always changing! Because of that, it can be hard to keep up if we aren’t staying updated on all the latest trends. To ensure you’re a social media sensation this year, here are a few things you’ll want to keep an eye on:

Lisa said live streaming will become even more important in 2018. It’s a great way to engage with your audience and build relationships with them.

She also said chatbots are going to increase in popularity this year. Many brands are already using them, especially on Facebook.

Lexie know that’s video marketing has been hot for quite some time now and it’s not going anywhere. She thinks we’re going to see even more high-quality video and better live streams this year.

Rebecca also thinks we’ll see an increase in high-quality, authentic video from online creators. She’d also like to see more captioned videos, which adds accessibility for those who are hearing impaired or watching without sound.

Besides an increase in live video, we may be seeing more virtual and augmented reality through social media in 2018.

Since people are already watching TV online, there’s a good chance they’ll start tuning into Cheddar’s platform.

Bill would like to see businesses get more serious about creating audience-centric content. After all, it’s important to use social media as a tool for building relationships.

Brands are starting to see the value of injecting personality into their content, so it’s something we may see more of in the year ahead.

Ray thinks more business owners are going to see the value in Stories from platforms like Instagram and Snapchat. They’re helpful in building relationships with your audience.

Q2: If you want to see audience growth on social media, what are the best tactics to use?

While quality is certainly more important than quantity when it comes to followers, there’s nothing wrong with wanting to grow your audience! However, algorithms have certainly made that more difficult. To boost your following, keep these tips in mind:

One of Lisa’s tips is to include images with your social media content. She said visual content is 40 times more likely to be shared than any other kind of content, which is pretty impressive.

Julia knows that building a community is essential for growth on social media.

Lexie’s advice is to talk WITH your audience, not at them. Show that you’re listening and that you value what they have to say.

Three growth strategies you can easily start implementing today? Consistently post valuable content, engage with your audience, and review metrics to see what’s working and what’s not.

Engaging with your audience is essential to boosting your following. You can follow people in your industry to share their posts and start conversations.

No matter what, Jason knows it all goes back to creating quality content that provides value to your audience. Without that, no one will want to follow you.

Gene’s advice is to be real, consistent, helpful, and polite. He also said to be a networking and connector, which is what social media is for after all!

Andrea’s recipe for success is to be consistent with posting, focus on networking, and using great visuals.

Make sure you’re creating engaging content your audience would actually be interested in. Once you have that, vary your posting times. See what works best for you so you can share content at the times your audience is most likely to engage.

And of course, it all goes back to knowing your audience. Sarah said you need to know where they are and what kind of content they’d like to see. That allows you to cater your content to them so you can see the best results online.

Carole suggests learning what works best for each platform and for your audience. Then, you’re able to deliver exactly what they want.

Q3: Are there any creative ways we can promote our content and stand out in a busy feed?

With so many people using social media, it’s easy for your content to get lost in the sea. And no one wants that, right? To make sure your posts stand out, put these tips to use:

One way to stand out in a busy social media feed is to collaborate with influencers. Lisa said you can conduct an interview and publish it on your blog. Then, you can create quotes from the interview to share online. Everyone loves a great quotable!

She also suggests researching and developing a consistent posting frequency so you can share content with your audience is most active.

Jason knows it’s all about a captivating visual. You can easily grab attention with something eye-catching that gets them to stop scrolling.

You can also use GIFs to attract attention on social media.

Scott knows that creative branding and consistency is a must.

Becca’s advice is to make sure your content is unique. Don’t just do what everyone else is doing, otherwise you’ll blend in with the crowd.

Cheval feels live streaming is a great way to stand out. It’s something that not everyone is doing, so you stand a chance of reaching the right audience and providing value.

Jade’s advice with video content is to be yourself. That’s going to resonate with your audience the most.

Don’t be afraid to experiment. What’s important is that you determine what works best for you and your audience. That’s going to be different from what works for other brands out there.

Q4: How can we hack the algorithms this year to ensure our content gets the most mileage?

Want to know how you can make those frustrating algorithms work for you? These tips will help the right people see the content you share online:

Lisa suggests asking questions and conducting polls to encourage a response from your audience. Many of the algorithms favor engagement and they want to see that you’re active and so is your audience. These are simple ways that will get people to take action.

She also said it’s important to share content that’s relevant to your audience. By doing this, they’ll be more likely to click-through to your website.

Lexie knows those algorithms can change frequently! Her advice is to focus on producing high-quality content that your audience will connect with.

Don’t forget to keep an eye on your analytics. This will be an indicator of what’s working with your social media efforts and what’s not. You can make tweaks to your strategy accordingly.

Create content your audience won’t be able to resist interacting with and you’re likely to see great results online.

Julia suggests repurposing your content so you can get the most out of one piece of published work.

You can also try trend jacking or news jacking or a platform like Twitter. It’s a great way to join an ongoing conversation, but make sure you educate yourself on the topic before tweeting about it.

Focus on producing great content and you’re sure to win.

Rebecca’s advice is to put more effort into your content and building a relationship with your audience.

Q5: What will you be adding to or eliminating from your social media strategy this year?

When it comes to social media, is there something that just isn’t working for you anymore? Are there platforms or strategies you’d like to implement in 2018? Here’s what a few of our chat participants had to say:

Lisa said she’s going to add more user-generated content to her strategy in the year ahead.

Quit sitting back and waiting for conversations happen. You can put yourself out there and start them or look for others who are already engaging so you can join in.

Scheduling content is a major help since you don’t have to be on social media 24/7 to see results.

Cristy said video and polls did really well last year, so she’s looking forward to implementing them more in 2018.

Aisha said her goal is to produce more content with the aim of starting conversations. She also wants to use more user-generated content.

Monique will be focused more on making connections and maybe even doing live video.

Video and influencer engagement are two strategies that are sure to pay off.

Repurposing is a great way to get maximum mileage from your content.

Ray’s plan is to focus on the team’s core content outlets, which include a blog, podcast, and Instagram. It’s much better to focus on what’s truly working for you and eliminating the things that aren’t.

Speaking of eliminating things, Julia completely cut Snapchat out of her social media strategy for this year.

Pinterest and Instagram are out for Warwick, but he’ll be focusing on LinkedIn and YouTube.

Q6: Where do brands typically go wrong on social media? How can we avoid making those mistakes?

Brands sometimes make mistakes on social media. To ensure we don’t end up in the same position, we should let those mishaps serve as a cautionary tale of what not to do! Here are a few examples to avoid:

Ignoring feedback from your audience is one big mistake. Lisa encourages everyone to listen to their audience, which social media allows us to do easily. She also said you shouldn’t write off any complaints you receive. Use those as a learning opportunity to make changes.

Don’t be that brand that doesn’t engage at all on social media. Spend time responding to messages and starting conversations.

Engage in conversations with your audience instead of talking AT them.

Don’t jump on every new trend without a strategy.

Sarah’s advice is to figure out what your audience really wants and where they’re spending their time online. Once you do that, make sure you’re paying attention to them and reviewing metrics to see what resonates best.

Just tweeting is not a strategy! Zala knows a strategy is a must for social media success. Post consistently and monitor mentions and conversations people are having around your brand.

Not listening to your audience is probably one of the biggest mistakes you can make.

No one likes a boring brand! Make sure you’re injecting personality into your content to attract your target market.

Cheval knows that too much self-promotion can be a turn off. It’s fine to share the content your brand produces, but mix that up with curated pieces from other sources.

Don’t be afraid to share content from other brands. You shouldn’t think of it as a competitive thing, but rather an opportunity to provide value to your audience.

It’s safe to say Gaby wrapped it all up with this fantastic answer!

Q7: Are there any must-have tools you rely on to efficiently manage your social media presence?

With all the tools out there to schedule content and connect with your audience, how do you know which one is right for you? Well, you have to try them out! Here are a few suggestions from this week’s chat:

Hootsuite and Simply Measured are just a couple of Lisa’s go-to tools.

Here at Express Writers, we love MeetEdgar because of their library feature that repurposes content.

TweetDeck and Hootsuite are two great tools to check out.

Monique has only used Buffer so far, but she’s open to checking out more. It’s the best way to find the tool that truly works for you.

Iain is also spreading the Buffer love! It’s a fan-favorite since it’s so easy to use, but also affordable.

Buffer, Social Jukebox, and Manage Flitter are Gene’s must-haves.

Lexie is a big fan of Sprout Social.

Sarah said to use analytics as well. It’s the best way to see what content resonates with your audience and how things are performing.

You can find analytics on the platforms themselves (like Twitter and Facebook) or through your social media scheduler.

Q8: Where can we learn more about social media in 2018? Are there any resources we should bookmark?

To ensure we’re all social media sensations in the year ahead, it’s important to stay updated on all the latest trends, changes, and news! These are great resources to save for learning more about social media:

It’s no surprise that Lisa is a fan of Markto’s blog because they always share great content! She also enjoys reading Social Media Today, Marketing Land, Hootsuite, Social Media Examiner, and others.

Social Media Examiner, Mari Smith, and Brian Fanzo are some of Julia’s favorites.

Buffer’s blog always has great posts, as does HubSpot’s.

Jeff Bullas is another great resource for social media tips and tricks.

And of course, you can always learn about social media by being active on social media. Sarah suggests joining Twitter chats as just one way to increase your knowledge.

Our own #ContentWritingChat is a great Twitter chat for learning about social media and other topics. You can also join #SproutChat and #HootChat. Besides those, Andrea reads Social Media Today, Lilach Bullock, and a few others.

For more Twitter chat fun, you can check out #bufferchat, and #RaganChat as well.

And remember, never stop learning! There’s so much information available at our fingertips thanks to the internet. Take advantage of that by consuming blog posts, listening to podcasts, and more.

Want to join us for the next #ContentWritingChat? It happens every Tuesday at 10 AM Central! Follow @ExpWriters and @writingchat so you don’t miss the fun!

social media engagement

#ContentWritingChat Recap: Social Media Engagement Strategies

This week, we had another community chat hour during #ContentWritingChat! We previously had our participants vote on topics they wanted to see for future chats and many voted for a chat on social media engagement strategies. It’s always a hot topic and we knew everyone would have some amazing advice to share!

If you’ve been wanting to step up your social media engagement, get ready to take some notes and keep reading for our recap!

#ContentWritingChat Recap: Social Media Engagement Strategies

Using social media as a way to engage your audience is crucial when you’re building a presence online. It’s a powerful tool to build relationships and establish trust. But if you’re struggling to make those connections, we’re here to help! The tips in this recap will help you boost your engagement on every platform you use.

Q1: What does social media engagement look like to you?

What are you tracking when it comes to social media engagement? There are a few things that are important to measure in order to see results. Here’s what our participants look out for:

Julia doesn’t measure success on social media in terms of vanity metrics. She focuses on real conversations and clicks on the content she shares.

Conversations are key to measure when on social media! Pay attention to your comments and take the time to engage with others.

It’s all about the replies! There’s no denying that it’s a good feeling when people respond to the content you share online. Make sure you give them the courtesy of replying and getting the conversation started.

As Erika said, it’s all about being engaged WITH your community, instead of broadcasting AT them. Conversation is a two-way street, friends!

Lexie agrees that it’s about talking with the people in your audience.

Bill knows that you can’t self-promote all the time. You need to put effort into engaging with others through real-time conversations.

Not only is engagement about interacting with customers, it’s also about showing them you care.

Meaningful conversations are what really matters when it comes to social media engagement.

Take the time to interact with your audience. Ask questions. Reply to them. Make sure you’re adding value with everything you do.

Q2: Why is it important to measure social media ROI?

Are you tracking your results on social media to see how your content is actually performing? If not, you should be! Here’s why it’s important:

When you track your ROI, it tells you what’s working and what’s resonating with your audience. As Lexie said, this is important when crafting your overall social media strategy.

Track metrics to know that your time and money is being well spent! You need to track in order to do more of what’s working for you.

When you’re part of a larger team, you’ll often have to give proof that your efforts are working to those who are higher up. Track ROI and record the results in a way that’s easy to read.

When you keep an eye on metrics, you’ll be able to see if the social media campaigns you created are effective.

Javier knows you want to measure the productiveness of your time, efforts, and money when it comes to social media.

Q3: What are the right KPIs to track social media engagement?

Now that you know the importance of tracking your efforts on social media, which metrics should you be paying attention to? This is what you need to know:

Simply Measured shared a great graphic to help answer this question!

Tracking your social media mentions is very beneficial because it provides plenty of feedback.

Max likes using Facebook’s analytics to see what’s not working well for him and what is. This will help you create more content that resonates with your audience so you can see better results in the future.

Lexie knows that what you measure will also depend on the content you’re sharing. Your goal can differ, so know what you’re hoping to achieve.

Q4: What types of content track the most engagement in your experience?

So, what kind of content reigns supreme when it comes to encouraging social media engagement? That’s going to depend on your brand and your audience! However, here are some suggestions straight from our chat:

Creative, multimedia, relevant and of value, concise, emotional, and consistent are the essentials according to Gaby.

Julia has seen great results from visuals we’ve shared, especially infographics. She even notices collaborative content that features others has gotten plenty of engagement.

It’s all about creating great copy and eye-catching visuals if you want your post to stand out in a busy social media feed.

Polls and questions are another great way to spark engagement with your audience.

Visual content is a must on social media! Andrea also feels humor is a nice ice breaker.

Make sure your content solves problems your audience is facing to provide tremendous value. Martin also said content that engages asks questions. It’s a great way to get people talking.

Address the needs and problems your audience is struggling with by getting to know their needs.

Q5: Quality visuals can increase engagement on social. How can you create strong visuals that resonate?

Now that we know the importance of visuals on social media, we need to learn how to create ones that stand out. Check out this advice from the chat:

Visuals should supplement the message you’re sharing, as Jason said. Make sure visuals and copy work together, otherwise it just won’t make sense.

Zala said to know the platform you’re using. You want to make sure you target your image to the platform you’ll be sharing it on.

Gaby certainly has a winning formula for creating great visuals!

Erika suggests using Canva, whether you’re creating graphics with your own images or stock photos.

Lexie is also a fan of Canva because it makes designing easy for those who aren’t artistic.

Ken feels the same about Canva! He collects the imagery for this content and uses Canva to find the perfect layout.

Another great tool to try out is Adobe Spark.

Q6: How do you manage engagement across multiple social media platforms?

Considering most of us are using numerous social media platforms in our daily lives, it can be a lot of work to manage them all. How can you get the job done with minimal stress? Take a look at this advice to help make your social media tasks a little easier:

Make sure you focus on the platforms your audience is using. You don’t have to spread yourself too thin or get overwhelmed by trying to be everywhere.

As Logan said, the best platforms are the ones your target audience is actively using. Make sure you are where they are so they’ll see your content.

Sarah and the team at ThinkSEM rely on Hootsuite, Buffer, TweetDeck, and Google Analytics.

For Erika, Hootsuite and SproutSocial are her go-to tools!

Buffer is another great option for scheduling content and measuring analytics.

Here at Express Writers, we rely on MeetEdgar to keep our social media queues filled with great content.

Q7: Where are brands going wrong on social media in terms of engagement?

Unfortunately, a lot of brands are still getting it wrong when it comes to social media engagement. Make sure you avoid making the same mistakes by reading this advice:

Don’t try to be everywhere. Focus on where your audience is and invest the time and effort into those platforms.

Ignoring your customers and messages you receive is a huge mistake. Use social media to communicate and get to know them.

Jason feels brands need to share content that actually drives conversations and feedback. If you’re not, you’re missing out on value information! He also said to reply back when you receive responses to get the conversation going.

If you aren’t interacting with your community, you’re doing it wrong!

Ken knows that self-promotion is fine, but you can’t forget about engagement. Engagement should be something you do on a regular basis to build relationships with your audience.

Be human and show genuine interest! Listen to what people are saying, ask questions, and take the time to respond. Gaby knows that being social is a must on social media, after all!

Q8: What are your favorite resources for learning about social media?

In order to step-up your social media engagement, you should stay updated on what’s going on in the field. There are plenty of resources you can turn to for this! Here are some great ideas:

As Ken said, Twitter chats are a great place to learn more about social media engagement strategies, as well as many other topics.

Julia relies on Social Media Examiner, Social Media Today, and Content Marketing Institute.

Lexie is also a fan of Social Media Today and Social Media Examiner.

We have another fan of these two websites, so they’re worth checking out if you haven’t already.

Content Marketing Institute, Social Media Examiner, Tech Crunch, VentureBeat, and Pinterest are go-to resources for Carla.

Sarah knows being present on social media is really the best way to learn about social media. Be active on the platforms you use and don’t be afraid to experiment and try new things to see what works for you.

Join us for #ContentWritingChat every Tuesday at 10 AM Central Time! Be sure to follow @ExpWriters and @writingchat for the latest!

express writers cta 2017