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expert copywriting product update

April 2018 Content Shop Update: Our Expert Copywriting Level Just Got Better!

As most of our clients already know, we’re constantly updating and maintaining our services, team, and processes here at Express Writers.

Quality is first and foremost at our heart.

One reason I haven’t sought an outside partner or funding source is that running the company 100% by ourselves allows us to make fast, agile changes to our processes.

These processes can instantly allow our clients to experience more customized, high-quality services–and turn on a dime to change or fix any issues, if they come up.

Our personal commitment and involvement at this level is one major reason why we don’t even consider ourselves a competitor against many other “content vendors,” like Textbroker and WriterAccess, to name a few.

You want cheap content on a budget? We’ll hold the door open for you, and recommend one of those vendors.

You want quality web content for your blog, website or your clients’ sites? That’s when you come to us.

As the CEO, I haven’t earned my place in the top 30 content marketers worldwide by chance or through cutting corners. Quite the opposite. It’s been a long, grueling journey, full of learning experiences and challenges. I learned and grew, as I wrote and published two bestselling books in my industry, led my company, and built/rebuilt our processes.

This April, we’ve made some changes in our Content Shop that we want you to be aware of. What’s at heart? You guessed it–quality.

We want to continue to serve our clients with the best content (not the cheapest). Continue reading for a short memo on our internal, and external, changes.

expert copywriting product update

April 2018 Express Writers’ Expert Copywriting Update & Internal Process Improvements: 3 Major Changes

Here’s a rundown of the major changes we’ve gone through this year. There are more–we literally improve our processes daily–but these are the biggest ones.

1. General Content Creation Level Update

As you probably know by now, we’ve always offered three levels of content at Express Writers:

  • General (no longer offered publicly, at request only on a case-by-case basis: our lowest-cost writer level for easier subjects)
  • Expert (expert writers with specific industry experience, from legal to tech, finance, engineering, and beyond)
  • Authority (our “boss” content level: the one you order when you want long-form blogs that net serious rankings and gain in Google)

As of March 2018, we completely removed the public link to our General product level from the Content Shop. For every client interested in this level, our support team can personally hand them the link to this service after verifying that general level will be a fit for them (most sites need expert content at a minimum to see ROI from the content produced). Just open the chat in the right-hand corner of our site, or drop an email to request our General level.

2. Expert Copywriting Product Update

Our team has grown in the last month! By now, we have a library of more than 70 expert writers that have individualized experience in a wide range of industries. This is an increase of more than double in our team size across the past four months.

And this week, we revamped how we offer Expert content.

Instead of more than 20 “products” (individual product URLs for each industry topic our writers cover), we combined all our expert topics into one simple category:

Custom Industry Expert.

This single product now features a box where you, our client, can type in your EXACT industry or topic/niche, and we’ll match you up to that expert!

See below, and check out the product here:

new expert content update

You’ll see the Expert Category in our Content Shop has drastically reduced to lesser “items” – but with the ability to tell us your specific industry before you place an order, we’re able to focus on customizing our content solutions for your needs more than ever.

expert category

As our team grows, and we add more support specialists, this will be a fantastic way we can continue to focus on your specific topic and make sure it goes to the perfect-fit expert in our team.

3. HR Improvements

One of the main cores I had at heart when I launched Express Writers, was hiring every writer personally. I wanted to find the best writers. Today, seven years later, I still continue to hand-pick every writer.

This year, we’ve refined that process. I continue to carefully vet and look for industry expertise that can match every one of our client’s industries and topic areas. Our new step added to this process is having our Content Director, Hannah, hold a phone interview call with every writer that allows us to get to know our writers on a personal level, and find out their interests and favorite topics to write about, too. We also keep a running database about every topic under the sun that our experts have real-life experience in. These changes have already improved how writers work within our team, and boosted client satisfaction rates.

Need content that pushes your brand forward online? We’re your team. Talk to us today.

To your online success,

~ Julia and Team, Express Writers