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November Update at Express Writers: Bidding Goodbye to Private Label, New Writing Industry Experts Added, & More

Today’s an awesome day!

We’re super excited because our Private Label system, where you have to put down a deposit to activate a pricing level, is no more as of today!

We’ve rolled out many other changes, all for the better of our quality and deliverables, listed below. What’s more, we made all this happen before Thanksgiving (Josh, my CTO, Josh’s development team and I worked on it for 24 hours straight yesterday, till about 5:30 am today). Coffee will be sorely needed today, to say the least.

Without further ado, here’s a lowdown on what you can expect going forward with our services and pricing structure.

xmas announcement

Massive Changes for the Better this Thanksgiving at Express Writers

Our Content Shop underwent all these changes last night, and was down for about 12 hours during the upgrade. Here’s a checklist of what went live as of today:

  • It’s a consensus: many of our clients agree that Private Label + the two pricing tiers, with one dependent on a deposit, is confusing! We’re officially removing Private Label, doing away with two pricing tiers, and consolidating to one that makes sense and is equalized across the board.
  • Former PL users, your Private Label deposit is going nowhere. And, you can still put down a deposit at any time! Your discount just doesn’t depend on it. You will still have all your funds in your account, within policy.
  • Better cover rates will be in the Shop, as will better word counts and product presentation. It’ll be easier than ever just to buy what you need, at any time. I’m super proud of this one. I’ve gone through our rates with a fine-toothed comb and set better, cheaper cover rates than what we formerly had – that makes sense across the board. In some cases, we narrowed down our insanely long word range choices from 13 ranges to 8. Also, the layout of our Packages is so much cleaner!
  • Pre-built carts (an easy way to quote out your custom content services) is happening! Have our team send you a pre-built cart at any time now. (Woohoo!)With a few clicks, you can check out with exactly what you need, with no rate levels to worry about – just one. For grandfathered rates, you’ll simply use a custom coupon our support team will hand you.

Quick Customer FAQ

What are the new rates?

Here’s a few of the new prices. For a full list, see our Pricing page, updated 11/22.

Blogs/Articles 350-500 $35
Word range costs: Up to 100 $10, 100-250 $20, 250-350 $25, 350-500 $35, 500-750 $55, 750-1000 $70, 1000-1500 $105, 1500-2000 $140, 2000-3000 $210
Level 1 Blogger $325/month: 8 blogs/month (2 weekly), 450-500W, SEO optimized + basic imagery + meta descriptions, published.
Level 2 Blogger $500/month: 12 blogs/month (3 weekly), 500-750W SEO optimized content with custom branded imagery + meta descriptions, published.
Level 3 Blogger $980/month: 16 blogs/month (4 weekly), 750-1000W SEO optimized content with custom branded imagery + meta descriptions, published.

The new cover rates are lowered up to 15% from previous cover rates, and up from Private Label rates by a minimum of 15%. (To compare: Private label was $25/500w blog, cover was $45/500w.)

On all our web-based content products (web pages, product descriptions, blogs): we’re now offering more variations on the lower word range, and a larger bracket to choose from on the other ends to allow our skilled writers to write with freedom and cut fluff more than ever.

Can I have my Private Label rates?

We are individually reviewing accounts and grandfathering those that fall into eligibility for discounts, for the next three months. 

For those who are missing the rates they had on Private Label, we’ve made cover rates the new standard, but lowered and equalized them across the board.

If you need to inquire about keeping your Private Label rates, we are happy to review your account and approve if your current rates aren’t too cheap. Remember, our goal is quality, and we simply cannot staff quality at cheap rates. For review questions, get in touch at [email protected].

But we’d ask that you consider checking out with the new rates.

The new rates, which are still on the low side of the industry if you do a comparison, with no added fees for editing and management, set a standard for us to retain stronger editors and writers, overall. Remember that not only do we retain writers, but we mentor and edit them constantly. When writers drop, it can be a full-time job in a week to field for new ones, since we never compromise and skip our personalized candidate testing process, which rules out sometimes 80% of applicants.

We are the only writing team in the industry that offers exclusive mentoring content to our writers, created by our content marketing team – we stay on top of every standard and tell our writers when anything changes, down to the new meta length that Google announced. This is easily a full-time job, as well, and the new rates will ensure this mentoring continues to happen.

Our new rates will allow us to:

  • Pay editors a higher hourly wage
  • Retain an HR person, trained by Julia on how to pick and find the best talents in the freelance writing world
  • Provide us with the necessary bandwidth to make sure ongoing writer mentoring happens (extra management hours)

We’re always rolling out better features. Coming up, we have a Loyalty program in the works, and in 2017 a brand new way to buy content online with a beautiful, coded-from-scratch system on the works!

Get services sent directly to your inbox, it’s a few clicks to approve and checkout!

Confusing deposits and checkouts, NO MORE.

We now have the ability to send anyone a prebuilt cart, with a few clicks of the button, that includes a custom message from our team and all the services they need in one place. It’s a few more clicks for you to approve, review, and checkout with exactly what you need!

Here’s what your email notification will look like, when you get a pre-built cart:

shopping cart email notification

And, services within the email cart:

shopping cart

This is perfect after a strategy call where our team members work building and suggesting a custom list of products for a website or marketer that they need. In just a few seconds, you can view all those services directly in your email!

And, here’s a list of other things that went out this month:

Launched 11/16: Categories layout in the Content Shop!

Now, when you land on the Content Shop, you’ll be greeted by a clean layout directing you where to go for which need (if you need technical copy, you’d head to Expert Copy; if you need a few blogs, you’d head to blog & web).

Screen Shot 2016-11-14 at 3.50.46 PM

Here’s what it used to look like. You’d see all the products as soon as you hit “Content Shop.” (In the new look, our CTO and brand guy, Josh, redesigned everything into beautifully laid out categories.)

old look ew

There’s even an “I’m Not Sure” section for those who just aren’t sure what to do when they visit the Shop:

content shop 3Plus, the new search bar is a real beast–the most powerful search plugin we’ve ever had! Give it a whirl the next time you stop by the Content Shop.

Screen Shot 2016-11-14 at 3.51.02 PM

Launched 11/16: We’ve Added 7 New Industries to the Expert Niche!

These are the new industries we’ve added this month, by popular demand:

  • Medical Copy
  • Health & Wellness Copy
  • Sports & Fitness Copy
  • Spa & Beauty Copy
  • Pet Care Copy
  • Insurance
  • Real Estate

new expert writing industries

Expert copywriting has become a serious need, and at Express Writers, we offer two levels – general and expert – to ensure success across all content project types and writing levels. Our increase in the Expert Level is a reflection of the growing need for expert writers who craft engaging copy that speaks directly to a niche audience. Refer to the Google EAT and YMYL standards, broken down on our site here, for more on what type of writing Google suggests for various industries. 

…That’s about it (for now)!

We’re always revamping, improving, and maintaining over here to accomplish and deliver on the best writing services in the industry. You can trust us to uphold that standard, every time.

To each and everyone of our clients, a happy Thanksgiving! We’re grateful for you!

holiday content coupon ew