content marketing KPIs

Content Marketing KPIs: Which Ones Do I Track to Identify Real Success? (& How to Track Them)

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Content Marketing KPIs: Which Ones Do I Track to Identify Real Success? (& How to Track Them)

How do you track your content marketing successes (or failures, to learn from and improve next time)? It all boils down to tracking the right content marketing KPIs. Note that we didn’t say all the content marketing KPIs – just the right ones. You aren’t alone if you’re wondering why some content marketers succeed and … Read more

How to Connect Your Content Marketing to the Sales Funnel (Without Being Sleazy & Turning Off Your Audience)

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How to Connect Your Content Marketing to the Sales Funnel (Without Being Sleazy & Turning Off Your Audience)

Here’s a truth for all content marketers: connecting your content marketing to the sales funnel is easy to ignore, but important to do. You need a sales strategy for your content if you’re trying to generate brand awareness, increase engagement, or sell more products or services from the content you publish. Have you heard about … Read more