When companies establish their websites and work on promoting their brand, they spend money on everything except copywriting services. For some reason these services are at the bottom of the to-do list, yet they’re one of the most important branding tools a company could ever use.
Your Copywriting Haste Means Company Waste
Think of your favorite brands. What is it that makes you interested in them? Most likely it’s their awesome taglines, catchy content, and unique play on words. Obviously, these companies paid for professional copywriting services.
A lot of brands, however, don’t pay enough attention to the copywriting that markets their company, and this is unfortunate.
Today content marketing is crucial to attracting and sustaining customers; therefore, brands need to shift their attention from other marketing tactics and start spending it on content. If you’re not using copywriting services to market your company, you’re losing out on potential business.
#5. Copywriters Get It
Copywriters are real people. They have no affiliation with your product, no passion for your product and they weren’t there to build your product from the ground up. This is a good thing! They come from the outside perspective, and by taking on that perspective; they can communicate to a customer who is on the same side of the wall.
Copywriting services can tell a customer what you do, why you’re better at it, and why the customer should chose you over the other guys. They don’t use abstract reasoning – they use campaigns that deliver your message to the public.
Copywriters are skilled at delivering messages that are succinct and to the point, which produces results.
#4. Your Content Needs Help
Copywriters are writers. Writing is a skill and niche for them that comes naturally. They don’t have to force the words on paper (or screen) — it comes easily to them. By hiring a copywriting service, you’ll get a writer who can generate content that packs a powerful message and persuades readers to take action, but also you’ll get content that enhances your brand.
With Google having such a high emphasis on high-quality copy, it’s imperative your quality is better than the rest of the similar companies out there. High quality copy is what drives readers to convert into customers and a copywriting service has employees the writers who have that persuasive touch.
Copywriting, contrary to popular belief, isn’t just writing. Writers don’t just mash sentences together—they draft compelling content that gets the attention of readers, embeds product benefits into the readers’ minds and attracts your target audience.
Copywriting services stay up to date on the latest advertising and industry trends, customer behavior and what content marketing strategies actually work. They also understand how search engines rank websites and can tailor their content accordingly (for more information on how websites are ranked, visit this article by SearchEngineWatch.com). They deliver sales-driven copy that can attract your ideal customer. And, copywriters do this on a day-to-day basis — something you or your staff is unlikely to brag about. Therefore, they practice their skill and can hone in on techniques that you can only get from years of practice.
#3. You Need Consistency
Copywriters are consistent. They can generate content that appeals to your audience but also helps develop the appeal of your specific brand. After all, a brand is all about its personality, which means content needs to be written in a unified voice that promotes that brand. As long as customers read a consistent message and note a consistent personality, they’ll continue to follow a brand.
Copywriting services can revamp your entire website and all of your printed content so that it has a uniform personality and voice. This promotes your brand and helps customers connect with your company better.
#2. You Need to Enhance Your SEO
SEO is important, and often when a website generates its content, it either focuses on SEO or writes content — but rarely does a website have a healthy mix of both. Copywriting services not only provide your website with high-quality content, but they can integrate much-needed SEO so that your site is attractive to readers and search engines alike.
Copywriting services can integrate your targeted keywords into your content naturally, even difficult words, so that your content is reader-friendly.
#1. You’re Wasting Your Time and Money Writing Your Own Content
Sure, you might think you’re saving a bundle writing your own content, but when you stop and think about it, you’re not saving much. If you’re like some companies you’re actually spending more money writing your own content. How so?
A great copywriting service writes content that sells. Bottom line. If you cannot educate and sell a product to your customers with the content you’ve just written, then you just wasted time and money on a useless piece of content.
In addition, search engines require high-quality content. That means no grammar errors, spelling mistakes or improper use of keywords. If you’ve copied work from other sites, you will notice a significant drop in your search engine rankings. In addition, search engines look for value. Therefore, you have to be creative with your content and offer something readers can’t find sprinkled all over the Internet already.
With the release of Google Panda, a lot of websites (including sites like WiseGeek.com and Examiner.com) were dinged for poor-quality content. See a full list here at Search Engine Watch. These sites had poor-quality content, repeated information and even some copied information. If your site has committed any of these errors, it can be difficult to recover and cost you much more than it would have to hire a copywriting service from the get-go.
Bottom line, professional copywriting services save your organization time and money. They promote your products to the people you want buying your products. If you’re not using a copywriting service on your website, you might just find you’re losing money compared to the competition using copywriters.