Rachel Moffett

#ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx

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Are you wondering how to build a personal brand that stands out online? If so, you’re in luck! That’s exactly what we discussed in our latest #ContentWritingChat. We talked about what it means to have a personal brand, the first steps you need to take to build your brand, and how you can incorporate personality into all of your online content.

Does that sound like exactly what you need right now? Keep reading for our recap of Tuesday’s chat!

#ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx

Our guest host this week was Anthony John Amyx. He’s a personal brand and business growth strategist. He shared some great advice with us this week, which you’ll want to check out!

Q1: What does it mean to have a personal brand and why is it important?

So, what exactly does it mean to have a personal brand of your own? And why is it such an important thing? Here are a few of the responses we received during the chat:

If you want to stand out online, you need to have a personal brand. Show what you’re passionate about and what you have to offer that can help others. This is ultimately going to separate you from others.

As Javi pointed out, your personal brand is your reputation. It’s what other people think of when your name crosses their mind. Whether you realize it or not, we all have a personal brand. That’s why it’s so important to be aware of it.

Julia said personal branding is when you apply your name to your products and services. This begins to establish you as your own brand.

Your personal brand goes beyond the visuals, but it also includes your values, priorities, and influence. It’s all about how you portray yourself online.

Your brand is going to attract the right people and help them connect with you on a deeper level.

Rebecca knows that we all have a personal brand, whether you maintain it or not. That’s why it’s better to be in control of what you’re putting out there online because it directly impacts your reputation.

Q2: What are the first steps to building a personal brand online?

Now that you know why it’s important to build a personal brand, you’re likely wondering how to create a brand of your own. Here are the first steps you should take to establish your brand:

Make sure you know who your target audience is and know your story as well. You also want to build a platform to get people onto your list. All of this should come before you focus on promotion.

Maureen said you need to know what you want to be known for first. Get those building blocks in place in order to get started. You want to know which topics you’ll talk about and you need to find your voice.

Passion is always going to be a key to success. Know what you’re passionate about and use that as fuel to build and grow your personal brand.

It’s important that you figure out your niche and what makes you original. As Shelly said, you should be interested, present, knowledgeable, original, and in demand.

One very important tip to remember when building your personal brand: don’t fake it. People will see right through you if you aren’t being genuine. Be yourself and that’s what will resonate with them.

Nick said you want to put out content that’s going to help you build your brand. Know what’s going to resonate with your audience and what aligns with your goals and share content that fits that.

Cheval’s advice is to provide value to your audience on a daily basis. This is going to help establish trust and allow you to build a relationship with them.

A great way to grow your personal brand on Twitter is to join Twitter chats. They’re the perfect opportunity to find and connect with new people in your niche.

Jenn suggests using strategic words and hashtags on social media. This is going to help more people discover your content. After all, you need those people to find you.

Don’t forget that consistency is key when it comes to branding. As our guest host pointed out, clarity, confidence, certainty, and consistency are essential if you want your brand to be profitable.

Q3: How do you incorporate your brand’s personality and voice into your blog and social media content?

Once you’ve started building your personal brand, you might be wondering how to inject personality into the content you publish online. Take a look at this advice from Tuesday’s chat:

Nick’s advice is to be yourself. He realizes that we, as humans, crave authenticity. Unfortunately, there are so many people online who aren’t being true to themselves though. You’ll be much happier and more successful when you embrace who you really are.

Let your brand’s personality shine through in everything you do online. Don’t hold back! Your personality should be apparent on your site, in your blog content, and on social media.

Maureen advises clients to “stay close to the real you.” She encourages them to own humor and imperfections because that can help build trust.

Authenticity and transparency are so important when it comes to establishing a personal brand.

When it comes to writing, Andrew recommends keeping a mission/goal statement as a reference. This will help ensure you stay on track with your personal brand.

Julia also likes the idea of having style guidelines for writing. When you know how you want your brand to be perceived, it’s easier to create those guidelines and stick to them.

Q4: How can you know if your personal brand is truly successful or not?

How do you know if your personal brand is really getting the results you want? Here are some tips to keep in mind:

First, you need to set goals for your personal brand. You can’t expect to track results if you don’t know what you want to achieve. Figure that out first and you can move forward from there.

Andrew also agrees that you need to have goals. He suggests choosing something quantifiable, which will allow you to track your results. You’re then able to make adjustments as needed to get the results you’re hoping for. Andrew also said having confidence in your own brand is important.

Kavita also knows the importance of setting goals. She also said that people finding value in your personal brand is a good sign. You want people to learn something from you, right?

Trust is essential! If people are beginning to trust your personal brand and they rely on your expertise, you’re on the right track.

Jenn also said that it’s a good sign when people are coming to you for whatever you’re an expert in. That shows that you’re doing something right.

When you see a community being build around your brand, that’s an incredible feeling. You want to have that genuine engagement with your audience.

There’s nothing better than authentic interaction between you and your audience.

Courtney feels true success stems from having genuine followers that engage with you because they like you and the content/message you offer.

A dedicated readership is another sign that you’re on the right path. You want to know that people are reading your content and engaging with it. Content that resonates is going to set you up for a win!

Q5: How can you be sure your personal brand leaves a lasting impression on your audience?

It’s hard to stand out in this noisy online world these days. So, how can you be sure you stand out and actually leave an impression? Check out this advice from the chat:

Building a personal brand requires consistency. As Andrea said, you can’t disappear for months, only to come back and expect people to welcome you again. You need to be present by consistently sharing content and engaging with your audience.

Elizabeth also agrees that consistency is important. She said to be consistent with your look and your presence, but that you also need to be yourself.

Shelly feels your brand will leave a positive, memorable impression by consistently delivering on the promises you’ve made to your audience.

And in case you needed one more reminder: consistency is key.

Kristin encourages you to consider how you leave people feeling after they’ve interacted with you. Do they feel hopeful or motivated? How do you want your audience to feel after reading your content, watching a video, or having a conversation with you?

Sara’s advice is to focus on serving your audience. When you can deliver what they want, they’ll keep coming back for more time and time again.

Q6: Share some of the most common mistakes people make when building their personal brand.

There are a lot of things that can go wrong when building your brand. To make sure you avoid them, take a look at these mistakes people frequently make:

A lack of consistency can set you up for disaster. Make sure you find consistency in your voice. Jason also suggests avoiding anything that may come off as spammy.

Don’t ignore your gut. You shouldn’t do something you aren’t comfortable with.

Brand confusion is going to leave your audience scratching their heads. One way that brands often mess this up is with visual elements. You want to keep styles and colors the same so your content is easily recognizable.

Don’t try to please everyone. You have to focus on doing what’s right for you and your target audience.

As Anthony said, when you try to be everything to everyone, you become nothing to no one.

Don’t ask for something once you’ve connected with someone new. You need to give a lot before you can take something by means of asking.

Maureen said you should never fake your expertise. She also said you need to figure out what makes you different and get some good headshots.

Instead of faking it, know what your strengths are and embrace them. That’s the key to success!

Too many people make the mistake of not engaging with their audience. Have a conversation and develop a relationship with them.

Q7: What are the upsides to building a personal brand? Are there any downsides?

We asked everyone to share the positives and negatives of having a personal brand. Here’s what some of our chat participants had to say:

Jason knows the expanding networking is a definite upside to developing a personal brand. He said it’ll help you find and connect with people similar to you, which is always great.

When creating a personal brand, you get to be yourself. That’s a plus! However, it does take time and effort to establish and grow your brand.

Having a personal brand is a great way to stand out from your competition. Your brand will help others resonate with you.

With a personal brand, your followers are attached to you. They’re not tied to any particular product or company. No matter where you go, they’re likely to follow.

Q8: What are some of your favorite personal brands? Tag them!

Ready to be inspired by some other amazing personal brands? Check out these favorites from the chat:

Jenn and Julia both shared great examples of personal brands that are worth checking out!

Want to join us for the next chat? #ContentWritingChat happens every Tuesday at 10 AM Central Time! Be sure to follow @ExpWriters and @writingchat for the next one!
#Contentwritingchat

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