#ContentWritingChat, avoiding duplicate content

#ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy

Did you miss #ContentWritingChat this week? If you did, you missed a pretty special chat! However, there’s no need to worry because we have you covered with a recap of Tuesday’s chat. Let’s dive in!

#ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy


The reason this week’s chat was extra special is because we were actually joined by our very own, Josh McCoy. Josh is the CTO here at Express Writers and he’s the founder of soon-to-be-launched Copyfind, a new tool he’s building that will offer the deepest duplicate content search on the web! Our own Julia McCoy is the co-founder. Sign up to get on the waiting list here.

Q1: What is “duplicate content”? Define.

Do you know what “duplicate content” means on the web? Here’s what some participants in Tuesday’s chat had to say:

Josh said duplicate content is defined by online content that matches substantive bits of other content online.

If you were wondering what Google has to say about duplicate content, there definition is in the tweet above. Thanks to Julia (our CEO who was behind the @Copyfind account) for sharing this!

As Sarah said, duplicate content is the same or very similar content that’s on multiple URLs.

Content that is copied from one source and pasted onto another is considered duplicate content.

Katria knows duplicate content doesn’t have to be word-for-word. If it’s very similar in wording or structure, Google may still pick it up as being duplicated.

Q2: How important is it for you to make sure you’re publishing only original content?

Check out what some participants said about the importance of publishing original content:

As Josh said, it’s important to make sure you’re always being 100% original. Copying content from someone else isn’t cool! It’s worth it to search and make sure you aren’t stealing from someone else.

Even if it’s accidental, you face consequences for duplicating someone else’s content. You risk being penalized by Google and could even face copyright infringement for serious offences. Those are two things you don’t want to deal with.

Jane believes original content is important if you’re trying to establish and build your reputation online. This is key!

Providing your audience with original content is a great way to establish trust.

We like the way Zachary thinks! Creating original content is VITAL!

It looks like Stephanie agrees about original content being vital. She said it speaks to your voice, authenticity, knowledge, and authority on a topic.

We agree, Rachel!

This is a great way to look at it! It’s even more of a reason to focus on producing original content online.

Even if you aren’t writing about the most original topic idea, you still want to find a way to put your unique spin on it.

Q3: Does syndication ever cross the line of duplication?

There are a lot of sources online that syndicate content. Does it ever cross the line or become too much? Here’s what we found out in the chat:

As Josh said, news is good when it comes to syndication. News articles are often syndicated and picked up by multiple websites. However, he recommends being careful with syndicated blog feeds.

Julia agrees! You have to be careful if you’re not dealing with news stories.

Hannah’s advice is to make sure you always credit the source. She suggested adding an introduction as a way to do this.

The Digital Chic said syndication should be about curation, amplification, and further promotion to new audiences.

Q4: If you’re using someone else’s quote or idea inside a piece of original content, how do you properly source?

It’s perfectly find to use someone else’s quote or idea in your own content. You just have to make sure you’re properly crediting the original source. Here’s some advice on how to do that:

Josh knows you should always link back to the original source of the content you’re sharing.

Attribution is key! If you quote someone, you should consider asking for permission first. You can easily reach out to the source via social media or email.

Hannah agrees with asking for permission first. She tends to use Twitter as an easy way to reach out to sources.

You should always make sure you link back to the original source and credit the author. It’s simple, but it’s an absolute must. You should also respect their wishes if the source would prefer you didn’t include their quote or idea.

As Rachel said, you should consider the platform as well. You could include someone’s social media handle, add a hashtag, or just have a link. You could even use a combination of all three.

Melanie said to mention the person or company that the quote or idea came from. You should also include a relevant link back to their website, an article, or a Twitter handle.

Ask permission, quote, and attribute. Erika’s answer is spot-on!

As Andrew said, it’s also an opportunity for a mutual backlink. Make sure you attribute properly and let the person know they’ve been quoted.

Edanry knows it can be a great way to network with other people.

Q5: What is canonicalization and does it work? Should you use it to tell Google you have multiple pages that look the same?

What does canonicalization mean and should you use it? Here’s what some of the chatters on Tuesday had to say:

This definition of canonicalization from Yoast is one of the best!

Sarah said canonicalization is telling search engines which URL/content is original and if there are duplicates.

Q6: Are you monitoring to know if others are scraping your content? What tools do you use?

Are you making sure people aren’t stealing your content? And if so, which tools do you rely on? Here’s what we found out in Tuesday’s chat:

At Express Writers, our team has been relying on Copyscape. However, as Josh said, Copyfind will provide the best results once it’s released.

Sabjan and Amalia rely on Copyscape for monitoring.

Have you tried using BuzzSumo for this? Andrew has! He said it’s a great tool for exploring content and identifying influencers in your field.

Jeff said he hasn’t been monitoring as much as he should. He does track linkbacks in WordPress and searches Twitter to see when others are sharing his content.

Even if you don’t think someone would be copying you, you never know what you might find. It’s worth it to check.

Q7: What do you do if you find out someone has copy/pasted and is using all your original content without permission?

The first thing is, you shouldn’t panic! Just take this advice from the chat:

Josh’s advice is to file a Google DMCA report to have the stolen content removed.

Meisha suggests reaching out first. See if you can get the content removed or have credits added.

Sarah from ThinkSEM has dealt with this firsthand. They called the other agency out on their plagiarism.

At least those copycats think you’re doing a great job, right?

Rohan said to have a good laugh, then report the content to Google.

Finally, we also have a blog post that addresses this situation. Check out these tips if you’re still not sure how to handle it.

Q8: Q&A for Josh McCoy and Copyfind!

Here are just some of the questions that were asked during the Q&A portion of the chat:

The differences between Copyscape and Copyfind are all the more reason to check out Copyfind when it’s released!

Will it be possible to automate plagiarism searches with Copyfind? Yes!

Have daily alerts set up so you can stay on top of your content monitoring.

Stay tuned for Copyfind™’s launch!

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

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