17 Content Curation Tools to Boost Your Blog Traffic in 2017

Be honest. Don’t you wish creating fresh, hot new content every week was easier than it is?

I know I do.

No matter how many cool copywriting tricks you’ve got up your sleeve, when deadlines start breathing down your neck, no one is 100% immune from the dreaded blank page blues.

Looking for a way ease the pressure of having to constantly produce stellar content, in early 2012 a bunch of smart Internet folks came up with the idea of content curation. The basic idea of content curation is that, no matter who your audience is, there is already so much good, relevant content being produced daily.

These days, content curation is common practice now, and forms part of any professional content marketing plan. The problem is, there is most definitely a right way and a wrong way to do content creation.

The wrong way can end up making you look like a spambot, scraping random junk from the Internet and slapping it up for your audience. Not only is this a no-no according to Google, but you’ll trash the hard-earned trust you’ve built up with your readers.

So what should you do instead? Glad you asked…

content curation
How to Do Content Creation the Right Way

In the grand scheme of marketing, content curation is vital to any content campaign because it can help you get incredible content pieces to share with your audience, as well as helping you figure out new topic ideas.

Remember, when you curate content, you are only looking for content to gain inspiration from, not to copy. Use content curation as a way to inspire yourself and enhance your own individual content strategy for your clients.

Content Creation vs Curation: The Ideal Mix

A few years ago, the accepted wisdom was that the ideal ratio between created and curated content was 80/20, that is, 80% created content, and 20% curated content.

According to more up-to-date research, and depending on the industry, a mix of 65/35 (with original, created content still forming the larger proportion) seems to be a more acceptable ratio in 2017.

Convince&Convert even go further to show what it looks like to be a “curator,” “balanced” on social media, or the danger line of a “self-promoter,” very useful information for the content curator:

Screen Shot 2017-03-24 at 10.39.49 PM

Keep in mind that, within this balance, your curation should be focused more on your social platforms than on your own blog, which is where only your original content should be featured. Your blog is your online real estate – why put someone else’s content there?

To produce that ideal mix, though, you’ll need some smart tools to help you.

The Top 17 Content Curation Tools for Smart Marketers

Here are some of the top content curation tools you can use to help boost your content starting today.

1. Trap.It

Trap.it pulls in relevant third-party content from all over the web, including industry research, insights and trends, which can be organized into topic-specific libraries for instant reference.

Trap.It is also an “intelligent” curation tool, which means the more content you curate the smarter it gets, so you’re never lost for inspiration. Best of all, you can distribute the curated content you’ve “trapped” across all social platforms to engage your audience without spending hours on the web.

2. Feedly

Feedly helps you to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. Feedly is also great for following authorities and influencers in your industry, so you can stay on top of the hottest conversations and create content based on the latest trending topics. It doesn’t pull images, but the lack of visuals doesn’t diminish the importance of this tool.

3. Pinterest

Like Feedly, Pinterest is great for keeping up with celebrities, pop culture icons and leaders in your industry. Depending on your niche, Pinterest is also fantastic for collecting useful “hacks”, tricks and tips you can build your content around. Save these ideas to boards on your account, and work with them to curate excellent content for you and your clients.

4. Quora

Quora is fast becoming the go-to platform for finding out what people want to know. You get expert, authoritative opinions and answers to questions ranging from what it feels like to be a CEO to how to apply to the best colleges, and almost everything in between. Quora is a gold mine for insightful perspectives on hot topics you can use as the basis for a wide range of content. Just set up an account, and then search your keywords to find excellent content to store away for future use. You can also set up your account to be notified about articles relevant to your field, so you can get more articles and interesting ideas in your inbox.

5. Scoop.it

Used by more than 2.5 million marketers, Scoop.it just might be a content marketer’s dream come true. This powerful curation platform allows you to search for content according to keyword, share curated content directly to your social channels, and embed everything you find on your page. What’s more, the platform also offers predictive insights and an accurate ROI measuring tool that helps you get the most from your curated content. At Express Writers, we love the CEO of Scoop.it, Guillaume Decugis! I’ve recorded a podcast on the Write Podcast with him talking how to fit curation into your content marketing strategy, and we even had him as a guest on our Twitter Chat #ContentWritingChat talking content curation principles.

6. BuzzSumo

BuzzSumo is a smart marketer’s “pro tool” when it comes to content curation. BuzzSumo keeps you up to date with the latest trending topics in your industry by sending automated alerts every time new content in your industry is published. Use BuzzSumo to search for content by topic, and share it directly from a simple dashboard.

I absolutely love the “Content Research” tab, to research and interact with the people sharing our content, and to hunt down hot topics.

buzzsumo

 

 

Ideal for the marketer who wants to streamline content curation and share better material, BuzzSumo is a simple, no-headache tool.

7. MyCurator for WordPress

This tool is perfect for those who use WordPress for their website and blog. MyCurator allows you to quickly and easily curate content, fetching relevant articles, videos, and other content from all over the web, with an option for automated posting to your site. There are also bulk curation tools for collecting multiple pieces of content for large or serial projects.

8. Spundge

Spundge is similar to Pinterest in that you can set up keywords and find great content that is relevant to you, saving it for later. However, Spundge does something different from Pinterest in that, over time, it learns what you are interested in, tailoring your results to meet your needs. You can also search social media channels, filtering content by keyword, social engagement, time, location, and language send out your curated content in RSS form, essentially creating your own “newswire” of all the latest, highly relevant content for your audience.

9. Learnist

Learnist lends an authoritative twist to content curation because it helps people learn from industry leaders and experts. You will be able to curate authority content, and even learn new information about your industry from the people who are driving it forward and making things happen. Learn how to manage your time from productivity experts, or how to make the perfect cappuccino from a top barista, all while collecting stellar content ideas!

10. Slideshare

While this tool doesn’t act like most of the other content curation tools I’ve mentioned, SlideShare does provide you with the chance to learn from others and share your knowledge. You can look through various Slideshares of those in your industry to gain new information and curate content, and you can share the best ideas with your audience.

11. Storify

Storify is an awesome visual tool that can help users create storyboards for their content campaigns by utilizing content curation. You can either be the one doing the creating, offering people content to curate, or you can look through the storyboards and curate content from others. In addition, you can also get a WordPress plugin for Storify.

12. List.ly

Whether it is a blog list post, a grocery list, or a simple to-do list, everyone has some sort of love for lists. They are great at helping you keep track of things, organizing information, and they are perfect when it comes to content curation.

List.ly helps you can gather your information together in useful lists, and which readers can then up-vote or down-vote each part. This can help you find content that will be more impactful, and which content you might want to stay away from. Again, just like with Storify, there is a handy WordPress plugin for List.ly.

13. ContentGems

This program gives you access to over 200,000 RSS feeds, which makes it easy to find and curate virtually any type of content you need. All you have to do is search your chosen keywords, and you can skim through several different resources, cherry-picking juicy content along the way.

14. Pocket

Pocket is a handy little app when you’re just getting started with your curation efforts. Pocket installs a button on your browser, so when you come across an interesting article, video, or image, you just hit the button and put it in your “pocket” for later. You can also access your content offline, so you can build your library while you browse and access it whenever you want later. A very welcome added bonus is that when you sign up to Pocket, you get daily emails showcasing the most “pocketed” content from around the web.

15. Triberr

Triberr is a great way to help connect with industry leaders and curate their content. The most valuable feature of this app is that you get access to groups based around a specific area of interest. In addition to engaging topic-specific content, you also get exposed to insider lingo, up-to-date info on what’s hot and what’s not in your niche, and interesting angles and opinions on your topic. You can find your area(s) and join the tribe to begin curating great content, and you can share that content when you find something useful.

I’ve actually had content clients walk in from my interactions on Triberr. There is real value in the audiences here!

16. Post Planner

This tool helps you to share your curated content on Facebook at some of the best times. It promises that it can help you get viral content by just spending ten minutes each day on the program.

It looks at your Facebook page and decides what dates, times, and content pieces will work best for you, giving you the maximum reach with your content and blogs. This can help boost Facebook engagement, and get those curated pieces out to your audience.

17. Curata

Curata is another intelligent content curation tool because it makes sure to find articles and content that meets your interests. It goes throughout blogs around the Internet and tailor makes content lists for you to look through. Curata gives you the chance to look over the curated content, annotate the pieces, and curate the best content for your industry needs. This tool is especially handy if you happen to be very busy – like all good content marketers always are!

4 Simple, Key Practices to Make Sure You’re Always Doing Content Curation Right

To ensure that your content curation helps rather than hurts your brand, follow these best practices:

1. Only publish content in your area of expertise

Anything else is irrelevant and will look to your readers like you’re just pushing out any content to populate your platforms. Also, this should go without saying, but I’ll say it: only publish content you’ve thoroughly read. You should know what you’re promoting before you hit that promote button.

2. Make it your own by adding commentary

If you’re going to curate content, take it the extra mile by personalizing the content with commentary, insights, or pulling quotes from curated content to develop your own unique content (with ample citations, of course). According to our podcast with curation expert, Guillaume Decugis, this is one of the primary tenants of good content curation!

3. Focus your content curation on social media channels

Curated content will perform better on social channels than it does on blog.

4. Use curated content for inspiration and conversation-starting

If you’re relying on curated content to populate your accounts, you might be better off hiring professional writers to help you create content than you will be to simply keep curating. Ideally, you want to rely on curated content less than you appreciate. Think of curated content as a source of inspiration that you can use to improve your own custom content rather than a crutch you need to keep your accounts functioning.

The Best Content Curation Tools Result in More Effective Curated Content

Content curation tools take a great deal of the grunt work out of curating content. In doing this, they also allow you to enhance your content strategy, gain inspiration from industry leaders, and shuck (just a bit of) the burden of content creation.

While content curation is an integral part of any good content strategy, it pays to put in the time and effort needed to do it well.

In addition to keeping your content relevant and unique, this will also ensure you stay far away from Google penalties and plagiarized material, which is great for you, your readers, and the authors from whom you’re curating content.

Still overwhelmed with curating excellent content? Our Strategists know how to plan out a month of content, including how to curate topics. Check out our Content Strategy services!

31 replies
  1. Jennifer Ayala
    Jennifer Ayala says:

    For visual content you’ve gotta check out Tailwind. They provide really good recommendations specific to whatever topic you already are curating on Pinterest. For example, you can schedule a pin and then immediately get suggestions related to it. It’s cool stuff.

    Reply
  2. mgrubbs30
    mgrubbs30 says:

    Julia,

    For me, automation has always been an important element (ability to auto-publish, generate automatic newsletters, and push updates). So anytime a tool mentions that it can connect and synchronize channels I get super excited by the potential workflows I can create.

    I’ve tried a couple of pretty neat curation / discovery tools from this list (curata, post planner, storify, feedly) but here are a few other ones to consider (not ordered by any particular preference):

    1) BuzzSumo.com – More manual search / filtering (good for content discovery when you don’t know what you really want)

    2) AllTop.com – Content aggregator by topic (great for finding trending / viral topics)

    3) Opentopic.com – Content curation, publishing, and measurement platform (best for when you know your audience and want to connect / automate sources and distribution channels)

    4) Inbound.li – Source filtering and publishing queue (good for those who like to filter based on content length, type of media, etc)

    5) Filtr8.com – content magazines and hubs (pretty nice for aggregating topics into personal or brand digests)

    6) RebelMouse.com – Content magazine and hub (good for automatically organizing content streams into sections like social, video, etc)

    Let me know if you’ve used any and your thoughts!

    Reply
    • Julia McCoy
      Julia McCoy says:

      Hi MGrubbs, Thanks for stopping by and commenting! I am most familiar with BuzzSumo. (I’ll actually be publishing a post this Wednesday on how to dominate your content marketing using it 😀 Stay subscribed and you’ll see it.) I love that tool – seriously, love it. I’ve tried Opentopic and it is pretty cool. Have not tried any of the others! The reason being I have little time in my day, so I prefer finding one awesome tool and sometimes, I’ll throw in a few others. That’s why I rely on BuzzSumo. However, will bookmark your list to check out – it looks awesome. Thanks for sharing!

      Reply
      • mgrubbs30
        mgrubbs30 says:

        Thanks for replying!

        <3 BuzzSumo as well – it's a great tool that has been evolving quite a bit on the API end. Excited to see how other apps / curation tools end up using the technology to power their backends.

        Will be looking forward to reading (and sharing) the upcoming list!

        Reply
  3. Tanmoy Das (IPSSWEB SOLUTIONS)
    Tanmoy Das (IPSSWEB SOLUTIONS) says:

    These are some useful tools for content curation . Will have to try some of the tools & find out which is compatible with our scheme of things . I would also love to add BuzzSumo for discovering trending content ideas & Buffer for social media ! Thanks for sharing, Julia !

    Reply
  4. Giacomo Inches
    Giacomo Inches says:

    I would like to announce that a new star is born on the sky of content curation tools: LINK REMOVED It is a tool to discover content, curate it and publish it on social media, and it’s great in 3 aspects:

    1) Finding content: It allows to monitor different newspapers for specific keywords, to import individual url and automatically import articles tagged in pocket (read/unread and/or filtered by pocket tags) … They are also working on Twitter account monitoring – great!

    2) Curate: every article can be commented individually, enabling the marketer to share her own point-of-view, moreover they respect the main rule of the curator code: original links are shared!

    3) Share: Twitter and Facebook integration is already working great; LinkedIn and Buffer are on the way to be released.

    What is great is the customer support: customers experiencing troubles in using the tool (especially for the first time) are immediately offered help.

    Reply
  5. Nurture
    Nurture says:

    Now that is a comprehensive list of content curation tools every content marketer must use to stay on top of their content marketing strategy. Content curation is going to become widely recognized as an efficient tool for engaging with online audiences more consistently.

    Reply
  6. Marissa from UpContent
    Marissa from UpContent says:

    Awesomely detailed post, Julia! We’ve love to invite you to check out our tool, UpContent. It’s a content discovery tool that allows you to find the content you care about most, instead of what’s highly ranked due to keywords and paid advertising. If you check it out, I’d love to hear your feedback! We’re always looking to improve our product. 🙂 Thanks so much for your time!

    Reply
  7. PixelCrayons
    PixelCrayons says:

    PixelCrayons, It’s really a good post, it will help beginners to learn the importance of content in website.

    Content Curation is the most important step that helps to expand the brand through social media content,E-mail marketing. Content Curation helps to increase your presence on social media as a result of this more and more users visit your page and aware about your services. Now a days content is the most important step as many Google Algorithm works on unique content.

    Analyze more about content importance here: https://www.quora.com/Web-Site-Development/What-is-the-best-way-to-increase-website-page-view

    Reply
    • Julia McCoy
      Julia McCoy says:

      ALWAYS, always credit your source. Whether that’s the @ mention of their Twitter name as you share the content on a social profile, or a full company & author name and a link back to their post if you syndicate content. I don’t recommend syndicating content – that’s iffy ground. It’s best to create your own content, if you’re posting on your blog. That’s your real estate – might as well use it to your own credit.

      Reply
  8. Prathik Rammohan
    Prathik Rammohan says:

    Hey Emilia, You might want to try DrumUp – https://drumup.io/. It’s a social media manager and content marketing/ curation app that mines web content in real time to recommend fresh and relevant content to your audience. Let me know what you think

    Reply
  9. Owa Rah
    Owa Rah says:

    Hi,
    I have been looking for a curation tool that I can use to find content, curate and publish them on my website and social media. I tried scoop.it but when I publish anything on wordpress & Facebook, the system automatically tags Scoop.it as Category on wordpress post & on facebook post it shows “published using scoop.it”.

    Is there any curation tool that doesn’t force us to use their name on the posts?

    I am willing to pay $100 per month, but I dont want to pay $100 a month to have their name tagged into my posts on WP and/or FB, whats the point!?

    If anyone knows a simple tool that serves this purpose please let me know.

    Reply
  10. Andrew
    Andrew says:

    That is a helpful list! Lots of new tools for me. I already use couple of them like list.ly. Need to explore more from your list. Another tool that I use and may be of help to many others is a newish WordPress plugin called Simple Link Directory. Nice to curate useful links. Here is the link to it in WP plugin directory if anyone is interested to give it a try as well: https://wordpress.org/plugins/simple-link-directory/

    Reply
  11. Wayne Metcalfe
    Wayne Metcalfe says:

    Hello Julia,

    informative post, great info you have shared. I wanted to suggest to you https://almighty.press

    Almighty.press – Identify, Curate, and Schedule Trending Content. Before it’s Trending!

    1. Identify trending content.
    2. Curate that content to your own blogs.
    3. Schedule that content to all of your social platforms.

    Reply
  12. Waqar Azeem
    Waqar Azeem says:

    You have compiled a comprehensive list here Julia…

    I would like to add contentstudio.io to the list.

    Using ContentStudio, you can discover trending content before it goes viral in any niche or market. You get suggestions in the form of articles, videos, photos to quickly curate content for your WordPress or Tumblr blog. Not only this, you can manage your social media profiles and pages and schedule content according to your needs. Right now, it works with WordPress, Tumblr, Facebook, Twitter, Pinterest and Linkedin (more platforms are coming soon).

    Reply
  13. Jonathan Ketchell
    Jonathan Ketchell says:

    Hello Julia!

    Many content curators are using Sutori to promote their work. Through an intuitive interface, users can add text, images, videos and audio recordings. Interactivity is pushed further through quiz questions and a commenting system akin to social media. You can also collaborate with others in real-time.

    There are plenty of examples on our website, but here’s an overview of the brilliant marketing campaign of GTA V https://www.sutori.com/story/grand-theft-auto-5-marketing-campaign. We’re also completely FREE!

    I’d appreciate if you took the time to check Sutori out and let me know what you think.

    Reply
  14. Akshay Malhotra
    Akshay Malhotra says:

    Hi Julia,
    I guess these are the most preferred tools for anyone who works online.Not to forget Buzzsumo is one of my favorite tools, even if the free version is limited.I use it regularly.
    But if i may add one more tool this list… I would suggest Elink.io ( https://elink.io/) for content curation.I have been using it from past 2 months now. It has made my life easier. Best Part it is Free To Use and you can even embed the curated content anywhere on your site… Isn’t that cool !
    I would love to hear your opinion on this.. 🙂
    Thanks

    Cheers .. 🙂

    Thanks

    Reply
  15. Joe C
    Joe C says:

    Hi Julia,

    I know this is an older post but if you’re doing another roundup I’d like to suggest a tool that I built. Sharey (https://www.getsharey.com) is a free tool that adds an email signup form to the top of curated content. Find great content on line, curate through Sharey, when your audience reads your shared post they see a signup form.

    I originally built it for me personally but it’s worked so well I wanted to make it available to other people to use too.

    Reply
  16. Cristian Worthington
    Cristian Worthington says:

    I would like to suggest our new tool too.

    We have developed a Video Content Curation tool called MondoPlayer.

    Our focus has been to create the first tool dedicated to Video Content Marketing. It finds videos, even when they are embedded in websites. We find the best content is often not on YouTube, because video content creators want you to come to their site.

    Reply
    • Yonathan Grey
      Yonathan Grey says:

      Very true Cristian. I went through your site and I don’t think there another service such as yours. Great job,

      Reply
  17. Amar
    Amar says:

    We have developed a content curation tool with contextual search abilities by combining AI technology and Human touch. It’s not 100% automated because we believe machines can’t decide quality and lack empathy. A content which doesnt evoke any emotion makes no sense. And one of the most important job of a good curation tool is to find hidden content gems. You might want to give it a spin. Look for Agrudtech

    Reply
  18. Amy
    Amy says:

    Hi! Can I also suggest Quuu? (Quuu.co)

    It’s a content curation service designed specifically for social media sharing, and hooks right up to your social media scheduler (currently Buffer, or Hubspot).

    Reply

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