Each and every blog post is analyzed by a human eye with a final master Excel report. SEMRush keyword reports included.
Content Is Your Best Online Marketing.
We believe content is the new SEO, and today’s foundational ground for online marketing. No matter if you’re on social media, blogging, or your own website: you need content to convey your voice to your audience. Content has replaced, beyond a doubt, the old-fashioned technicalities that SEO used to rely on (link wheels, blogs full of backlinks, etc.). Your better rankings and increase in Google’s search engine is also heavily reliant on your quality of content and consistent output of it. We know this, because it’s worked for us—and content is 100% of our SEO. But what do you do when you don’t have the time to build great content? That’s where our content strategy services come in.
Your Solution Is Our Time and Expertise.
We know that a crucial element of good content is, simply put, time. If you churn out topics without thought, your content could become duplicate which can turn into ranking penalties. And even if you avoid duplication, to rise to the top in a saturated content niche, you need to write the best content. But how do you write the best content? How do you know your content is on the mark? What do you do when time is not a luxury you have (and if you run a business, it’s probably not)? Enter our Content Strategists. Time for our experts to take care of your behind-the-scenes footwork that content involves. We’ve spent our time and research across several months to develop top training materials, templates and structures that our Strategists are fully trained in and ready to use to develop great content with and for you. We’re ready and thrilled to take on your content challenge.
We Cover From The Ground Up.
Our content strategy services cover everything, from analyzing and improving existing content to curating new ideas and topics. Invest in our comprehensive audits to analyze your existing content and spot any content that’s possibly hurting you (duplicate, missing, etc.), and choose our comprehensive curating to fill ongoing content needs for your blog and website so you can publish great topics and stand out in your industry.
What Is A Content Audit, and How Can It Help Me?
Imagine if your salesman was selling products you discontinued, or using methods for selling that are antiquated. Your website could just be this salesman, if you haven’t refreshed or updated your content in a while. The same goes for a blog that’s been stagnant. Before you plunge into investing your money in content, our audit helps you find out exactly what’s wrong with what you have, as well as what’s working, and what you need next, all in priority categorization.
SEMRush website audit analyses report & additional reports for content errors, and a final human-eye manual Excel report.
We don’t simply run software.
Unlike most audits offered by other agencies, we rely on human experts for our website and blog audit solutions. It’s the age of humanized content writing; so, we think there’s no better way to do an audit than with a human. Our Content Strategists have been trained in fully human, manual content auditing practices that require their eye on every single content page you own. We use SEMRush, a powerful subscription SEO software, to analyze your keywords and competitors to supplement your content undergoing our human-eye inspection.
Here’s What You’ll Get.
In our website audits, we utilize SEMRush to discover what content might be missing or duplicate from your site (404 page missing, duplicate content, missing meta descriptions, etc). You’ll get an overview of the SEMRush analysis and additional Excel reports from SEMRush on any specific data findings (i.e. a list of pages with missing metas). You’ll also get a large, detailed manual audit from our Content Strategists in an Excel file, with every page on your site analyzed by our experts and color-coded to prioritize errors and identify content quality in the final Excel. For a blog audit, our process is slightly different in that we rely a little less on SEMRush and more on the master Excel populated by our experts as they read and manually analyze your blog. You’ll get keyword research on your blog keywords from SEMRush, but it takes a human eye to read every title, look for missing SEO content elements, in each individual blog post—which is exactly what we’ll do.
Have us audit your existing websites and blogs and perfect your content.
What Is Content Planning, & How Can It Help Me?
Content planning is the way to strategize and lay a foundation down for your blog content. Think of it just as it sounds: we’ll plan your content for you. Whether from the ground up or on a consistent basis every month, our content planning services will give you everything you need for blogging success. We offer two planning products: a Fundamentals package, which is a one-time service recommended as the foundation if you’re starting a blog from the ground up: and an Ongoing Package for planning great content every month (this ties into our monthly blog writing package).
New bloggers: blog ideas, keywords and topics curated from the ground up. Fundamentals are typically for those who don’t have content.
Plugs in our existing blogging plans to include an Editorial Calendar, keyword research, & more.
Here’s What You’ll Get.
You’ll get a devoted Content Strategist from our team and a 30-minute session with them to talk about, plan on, and work in your content ideas and needs. Our Strategists will develop a content curation overview report in Excel that lists best categories, fully developed and ready-to-use topics, keywords, citations and even stock photo search term suggestions for your topics. The keywords will be researched using our powerful subscription software, SEMRush, for a final report that we use in developing your topics and planning. We’ll look at what’s new in your industry, any hot, trending or seasonal content, extensive guides that could be missing from your repertoire, and keyword-oriented content. You’ll get the final Excel curation reports, keyword reports, and a meeting with your Strategist. And, the ongoing curation package will plug right into our blog packages (we can send the curation reports straight to your blog writer). For the Fundamentals package, we include an overview report with at least 5-10 topics you can start using right away to develop content. For an ongoing blog package, we also include an Editorial Calendar with a detailed list of provided blogging topics, best word ranges, keywords to use, and more.