Hey, business owners in the educational business space – tired of publishing blah posts that you wish were blog posts? This one’s for you.
Believe it or not, but writing an education blog doesn’t have to be boring.
Yet, mention that you maintain a blog about education, and you might see some eyes glaze over.
That’s because learning has a bad rap. In fact, if you pull up the word associations of the verb “to learn” the top three results are: memorize, teach, horrify.
That’s the exact opposite of the goal of a blog: to delight, entertain, and educate.
Here’s how you do it … starting with ten tips from our very own education blog writers on how to level up the quality of your blog. (We’ve ghostwritten hundreds of web pages and blogs—one of our educational business clients is McKissock Learning.)
Let’s go! ???Believe it or not - writing an education blog doesn't have to be boring. ? Learn to delight, entertain, AND educate your readers with 10 tips for hiring the best education blog writers ?? Click To Tweet
10 Tips to Level Up The Quality of Your Educational Blog
Starting an education blog can be a great way to further your career as an educator – an increasing number of professionals are doing it (Edublogs boasts 4.3 million blogs alone).
However, if you’re new to the world of blogging, you might not know where to start. That’s okay! Here are ten tips from our own expert educational blog writers to help you get the most out of your blog.
1. Niche Down and Specialize
Education is a broad, broad topic. That means simply starting an educational blog isn’t going to cut it. On Edublogs alone, there are blogs by…
- School libraries
- EdTech professionals
- Educational philosophers
So, what are you? That’s going to have a big influence on what sort of content you craft. However, niching down and specializing also helps you stand out. (Niche content is totally in and will stay in for a long time.)
Consider it. There might be 4.3 million educational blogs out there, but how many of them are run by middle school science teachers who focus on collecting unusual experiments and labs to conduct in class?
Specialization is your biggest advantage.
Afraid of running out of ideas? Topic clusters can help you get more content out there. Source: HubSpot
2. Look for Writers With Mad Research Skills
If you browse through lists of topic educational bloggers online, you might notice something: they all seem super well-informed. Why? They load up their blog posts with links to research and relevant statistics.
That’s because one of the easiest ways to develop your own authority is to recognize the authority of others. That means citing them and dropping references to numbers where possible.
Authoritative content is something that both Google and your readers want to see, so give it to them! The best education writers:
- Back up claims with relevant scientific research ?
- Provide links to original sources of statistics wherever possible ?
- Use Alexa to identify high-quality sites (the lower the rank, the higher the quality) ?
3. Reach Out to Your Community
Unless your educational blog content focuses on things like EdTech or the government’s education policies at a very high level, much of your content will likely be influenced by your local community. That’s a huge advantage because your own community is a goldmine of content that can help you grow your readership and your thought leadership.
Don’t be afraid to reach out. Your community can be a rich source of:
- Guest bloggers
- Blogging topics
- Helpful resources
- Tips and tricks
- Newsworthy current events
4. Collect Helpful Resources
For many sites, a blog is an additional feature that serves to deliver value and help a company grow its brand. As an educational blog writer, you probably won’t be selling anything (although you might). Your blog is all you have, and that might not be enough for some readers.
Collecting and distributing helpful resources related to your topic can help with that. For example, the middle school science teacher above might have a section of downloadable files for other science teachers to use. Likewise, you might consider reading lists or links to online groups that your readers might be interested in joining.
The more pages you have on your site, the more opportunities your writers will have for internal linking. Doing this will not only help keep visitors on your site longer (which signals quality to Google), but also help build your authority as someone who’s in tune with your niche.
Need more guidance on building out your content library (and your content strategy) for your business? Check out my Content Strategy & Marketing Course.
5. Monetize With Care
Tips on how to monetize your blog abound and many of them work quite well. In fact, most articles that are tips to monetize an educational blog will include affiliate marketing on that list.
However, affiliate marketing is easy to get wrong. Don’t be tempted to fall into the trap of spamming up your page with Google Ads, or linking to affiliate products at every single chance you get.Blog monetization tip ☝: Affiliate marketing is easy to get wrong. Don’t fall into the trap of spamming up your page with Google Ads, or linking to affiliate products every single chance you get. ? Click To Tweet
Instead, choose products that:
- You’ve used and stand behind
- Are immediately relevant to your readership
- Have good reviews
- Don’t require additional subscriptions or involve other strings
6. Give Writers as Much Information on Your Readers as Possible
Demographic information is gold for writers, and it’s part of why we ask so many questions when we onboard your project.
Of course, that requires you to do a little bit of homework. ??✏️
At the very least, study your target audience and build an audience persona. While a solid education blog writer will already have a sense of who is reading your blog, specifics on your exact readers will help create richer, more custom content and provide fresh inspiration for topics.
7. Avoid Pointless Arguments on Pedagogy and Politics
Teaching styles differ as much as approaches to education … just look at the traditional versus homeschool debate, or the online versus on-campus divide.
Don’t get into it.
Keep your blog content focused on what works, what’s backed by research, and what’s important to the topic at hand. Save the squabbling for the less-than-professionals in the education blogosphere.
You’ve got better things to do than to get into it. Source: XKCD
8. Get Savvy with SEO
While you’re focusing on the latest and best in your educational niche, don’t forget to nail down your keyword game to ensure that the most interested people find your blog.
Good SEO is as critical as good content – and by SEO, I don’t just mean your keywords (although those matter). Also make sure that you:
- Pay attention to on-page (keywords) and off-page (technical) SEO
- Make use of your meta and alt tags
- Consider taking an SEO writing course to learn the ins and outs
- Look for longtail keywords that other bloggers aren’t dominating
- Perform SEO audits to enhance your CRO
9. Pay Attention to Google’s Quality Requirements
If you’re following the above steps, then your readers are E-A-Ting high-quality content that’s expert-level, authoritative and trustworthy. But did you know that educational blogs often also fall into the YMYL category?
That stands for “Your Money or Your Life” and it’s one of two major quality standards that Google uses when ranking your site.
Simply put, if your content can potentially impact a person’s health, finances, or future happiness, Google will scrutinize your content extra-hard to make sure it’s only the top quality. ?
Make sure you’re of the caliber that the search engine expects by:
- Clearly listing your credentials and experience
- Backing up claims with reputable research
- Hiring specialist writers to provide content that’s ultra-authoritative
- Using the right keywords in the right ways
10. Consider an Expert Blog Plan to Keep Things Consistent
Last but not least, blogs take a lot of time and energy, even if you’re not the one writing them. You might not have the resources to chase down a new writer every week or two if you’re teaching six classes of fifty students each or actively involved as a policy maker in your community. However, once you commit to blogging, you need to keep doing it.
Posting three times per week then not at all for another month isn’t going to cut it.
If you’ve already got your hand in a lot of projects, consider an expert blog plan. You’ll get a hand-picked writer as well as researched topics done for you. All you have to do is click publish each week.
Get Expert Education Blog Writers Today
Educational blogs occupy an interesting spot in the blogosphere. There are simultaneously over four million of them in existence, yet it’s one of those niches you don’t often hear about unless you’re also in education. That can make finding an expert education blog writer tricky.
Hopefully, I’ve given you some tips to empower your writers to craft customized, creative content. Whether you’re working with a specialist writer to craft YMYL content or a passionate expert in education, you’re now empowered to go forth, entertain, and educate with expert, authoritative, and trustworthy posts.