knowing your audience

#ContentWritingChat Recap: Knowing Your Audience & Creating Content That Resonates

When it comes to writing new content, there are two important things to keep in mind.

The first is that you need to know who your audience is. Without knowing who you’re targeting, you can’t create the content they’re searching for.

And second, you have to create something that’s going to resonate with them and inspire them to take action. Otherwise, what’s the point?

All of this is easier said than done though.

That’s why it was the topic of this week’s #ContentWritingChat. So now, all the tips you need to know in order to understand your audience and create content they’ll love is right here in this recap!

#ContentWritingChat Recap: Knowing Your Audience & Creating Content That Resonates

This week’s chat was our monthly community chat. That means we skip having a guest host one week out of the month and allow you, the participants, to be the focus. We also gave you the chance to vote for our topic and this was your top pick!

Q1: Why is it important to know who your audience is before you start creating content?

What’s the big deal with knowing your audience before you start writing? Well, we have the answer! Check out some of these responses from the chat:

If you don’t know who your audience is, then you won’t know who you’re creating content for. As Ashley said, marketing to everyone is marketing to no one. You can stand out from the crowd better by no one who you’re trying to reach.

Knowing your audience allows you to deliver the content they need and want.

Amanda said you can’t speak to every person in the world. When you write with an audience in mind, you can address their problems, goals, and triumphs.

As Ben pointed out, knowing your audience also allows you to tailor your content to them.

Your target audience will shape your content in a variety of ways, including the tone, length, and purpose.

Without knowing your audience, you can’t serve them effectively. And as Bill said, your content should be pre-customer service.

Q2: Since you need to be clear on your audience first, what should you know about them in order to create content they’ll love?

Now that you see the importance of knowing your audience, you’re probably wondering what you should learn about them. Here are some important things to keep in mind:

Knowing your audience means knowing their location, their understanding on your subject, questions they may have, and their age and gender. These are all basics everyone should know about their ideal reader.

Lexie brought up a great point about knowing how your audience would like to receive content. Not everyone learns best through written blog posts. Some people prefer videos or podcasts and you need to determine what works best for your people.

Determine what their days are like and what they enjoy. Think about the challenges they’re facing and how you can solve them.

You need to know how to help your audience in order to create the content they’re going to love.

Gordon’s advice is to think about why your audience is visiting your site. What problems are they looking to solve? What information do they need? By knowing the answers to these questions, you can create the content they’re searching for.

Q3: How can you get to know your audience better? Are there any helpful tactics you rely on?

But how do you figure out all these things about your audience? It might seem like a challenge, but luckily, there are plenty of easy tactics you can take advantage of. Here’s what you need to know:

To learn more about your audience, you’re going to have to do a little stalking. Sarah said to see what they’re doing with content from others, like how they’re engaging with it. You also want to check out your analytics.

Lexie suggested asking questions via a survey or social media. Then, take the time to follow-up with them.

For Julia, she relies on Facebook’s Audience Insights to get information about her potential audience. For the existing audience she has, sending out a survey is a great strategy.

Make sure you’re engaging with your audience. There’s nothing better than talking to them on social media, on the phone, or in person.

Bill agrees that a direct conversation is the way to go. You can learn so much by just chatting with them.

Q4: Do you set goals for the content you produce? If so, what kind of goals do you typically strive for?

When it comes time to create your content, are you writing with a specific goal in mind? If not, you should be! Here’s what some of our chat participants strive for:

If you don’t have goals, you’re already behind! As Terry said, your content should serve a purpose.

Julia’s goals are focused around SEO, brand awareness, and sales.

For Gordon, he typically focuses on whether or not he’s meeting the needs of his audience. He also pays attention to whether or not his content sparks a conversation.

The goals you set for your content will depend on the goals you have for your business. You might be looking at conversions, engagement, etc.

Q5: How can you tell if your content is actually resonating with the right people?

After you’ve published content, it’s important to pay attention to how it’s being received by your audience. Is it actually resonating with the audience you’re hoping to reach? Here’s how you can tell:

Direct engagement is key! If people are taking the time to comment, that’s a good indicator it’s performing well.

It’s all about whether or not you’re achieving your goals.

Positive comments, direct messages, and emails are a great indicator of your content’s success.

Julia agrees that it’s all about the conversations your content generates. It’s a great feeling knowing that your work gets people talking.

Q6: If your content isn’t driving the results you hoped for, what changes can you make?

Unfortunately, your blog posts aren’t performing the way you had hoped. Now what do you do? Here’s some advice for you to keep in mind:

As Sarah said, you first need to figure out WHY you aren’t getting the results you hoped for. Otherwise, you can’t address the issue head on.

It may also help to go back to the drawing board and learn more about your audience.

Shannon said she goes back to the content to review the headline, keywords, and make sure the links are working.

Warwick mentioned how Julia McCoy is a big fan of updating old content. This could help drive some major results for you.

And if you’re still getting crickets, watch this Facebook Live Julia shared.

And remember, don’t get discouraged. Sometimes you have to learn and pivot in a new direction.

Make sure you never stop creating!

Q7: What is the secret formula for creating content that grabs a reader’s attention and holds it?

Let’s face it… Our attention spans are SHORT. So, how can we create content that captures someone’s attention and keep their attention through our entire post? Well, there are a few things you should know about that:

As Gene said, it all starts with a great headline. That’s going to grab their attention and get them to your blog post in the first place.

Bill’s recipe for effective content hits all the right points!

Remember that it’s all about what works for YOU. Sometimes that’s going to be different from what is working for everyone else in your space.

Gaby said content that gets attention is relevant, innovative, creative, unique, insightful, and valuable. It also understand your audience, utilizes storytelling, asks questions, and invites engagement.

Kathryn suggests making the content interesting. If you can add emotion, you really have a winning formula!

And remember to always be yourself. People connect with that more than anything.

Q8: What resources have helped you to become a better writer?

To strengthen your writing skills, check out these resources! You’ll be even more proud of the work you’re creating.

Sarah knows that reading books is a fantastic way to better your writing skills.

Julia loves to read the classics, but she also turns to blogs like Content Marketing Institute and SmartBlogger.

Make sure you also write often. You can’t become a better write if you never practice.

As Gaby said, lifelong learning is a must. You can read, take classes, collaborate with others, and do so many things to grow your skills. And using a tool like Grammarly doesn’t hurt!

Want to join us next time? #ContentWritingChat happens every Tuesday at 10 AM Central! Follow @ExpWriters and @writingchat for all the latest!

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