So You Think You Can Write?

So You Think You Can Write?

“What took me thousands of hours to learn and apply correctly, Julia has summed up in less than 200 pages.” – Shane Barker, #1 Social Media Influencer

Your real-world, practical guidebook to learning every skill in successful online writing is here.

Julia McCoy summer 2016

Julia McCoy’s first published book is a blueprint of everything she’s taught herself over the last five years to become successful as an online writer and entrepreneur. She has a talent and a passion for making the necessary writing skills of today’s content marketing accessible to the new creator, in a world where information overload can easily happen. Julia is the founder of a leading online copywriting agency Express Writers, host of #ContentWritingChat on Twitter, and The Write Podcast on iTunes. She runs the Write Blog and contributes to Content Marketing Institute, Search Engine Journal, the Huffington Post, and many other online publications.

Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web?

Not sure where to start with your blog and website, from optimizing for search to creating the best headline?

Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer?

So You Think You Can Write? is your ultimate guidebook to learn every skill it takes to write great copy for the web: from the absolute fundamentals of using storytelling, all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and a bonus chapter revealing how to market yourself successfully as an online writer. From A all the way to Z, Julia has deciphered, step-by-step, how to write (and keyword strategize for) every kind of online content, from blogs to web pages and more. 

For both business owners and writers, this book is a gem that will teach you everything you needed to know about online writing, from the ground up. Learn where to start–and how to make money doing it. 

“In this book, Julia has laid the groundwork for teaching anyone—from a novice writer to business owner—how to harness and put to applicable use the skill of writing online content. Julia has a fun, engaging voice, bringing clarity and understanding to heavy learning. She has an energetic way of writing: it’s not your typical marketing read. Regardless of your level, you’ll thoroughly enjoy this refreshing, yet thorough, guidebook. I’ve been in the marketing industry for over 13 years, and my number one piece of advice to newcomers is to learn how to leverage content. The right words can make a world of difference. If you put Julia’s well-taught online writing skills to use, big things will happen: read this book prepared to learn!” 

Sujan Patel, internet marketing veteran, startup

In this book, Julia walks you step-by-step through the process
of how to craft the seven forms of online content:

1. Web Content

2. Blogging

3. Social Media

4. Advertising/Sales Copy

5. Industry Writing

6. Journalism

7. Creative Writing

Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you’ll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content.

With Julia’s thorough yet easy-to-understand, fun to read, illustrated guidebook, you’ll be ready to write and optimize great online content, confidently market yourself as a skilled online writer, or build your online brand and rankings with successful content.

After you read this book, you’ll be able to:

Define your audience and the terms they use to search in Google

Write great content that will get picked up by Google

Create blogs that are evergreen and engaging

How to write the pieces of content that search engines love: meta descriptions, tags and more

How to use Twitter chats, live streaming, and Facebook groups to find your people and market yourself

Access a comprehensive list of tools and resources in the final Appendix

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